Why Did NORAD Start Tracking Santa?

Getty Images
Getty Images

On December 24, 1955, the red telephone at the Continental Air Defense Command (CONAD) Operations Center in Colorado Springs, Colorado began ringing.

The red phone meant it was either the Pentagon or CONAD commander in chief General Earle Partridge on the other end, and their reason for calling would probably not be pleasant.

U.S. Air Force Col. Harry Shoup, director of operations at the center, rushed over to the phone and grabbed it.

“Yes, Sir, this is Colonel Shoup,” he barked.

Nothing but silence in response.

“Sir? This is Colonel Shoup,” he said.

Silence again.

“Sir? Can you read me alright?”

Finally, a soft voice on the other end.

“Are you really Santa Claus?” a little girl asked.

Shoup was stunned for a second. This must be a joke, he thought. He looked around the room, expecting to see his men laughing at their prank, but found stony, serious faces all around.

He realized that there was “some screwup on the phones,” and decided to play along.

“Yes, I am,” he answered. “Have you been a good little girl?"

The girl explained to Shoup that she would leave some food out for both Santa and his reindeer and then recited her Christmas list to him. Shoup thanked her for her hospitality, noting that Santa had a lot of traveling to do. How did he get to all those houses in one night, anyway, she asked.

Apparently, that was classified intelligence in Shoup’s mind. “That’s the magic of Christmas,” he said. If anyone asks her about that, he said, she should tell them to stop asking so many questions or Santa would put them on the naughty list.

“That red phone, boy,” Shoup later recalled. “That’s either the old man—the four star [General Partridge]—or the Pentagon. I was all shook up.”

The red phone would keep ringing throughout the night. Not because of Soviet nukes or fighter planes heading toward U.S. soil, but because of a typo.

That day, Shoup would later learn, a local newspaper ran a Sears Roebuck ad inviting kids to contact Santa.

“Hey Kiddies!” the ad read. “Call me on my private phone and I will talk to you personally any time day or night.” The ad listed Santa’s direct line, but the number in the copy was off by a digit. Instead of connecting to the special line Sears set up with a Santa impersonator, kids wound up calling a secret air defense emergency number.

After a few more Santa-related calls, Shoup pulled a few airmen aside and gave them a special assignment. They would answer the phone and give callers—barring the Pentagon, we assume—Santa’s current location as they “tracked” him on their radar.

From that night on, tracking Santa became a yearly tradition, carried on by the North American Aerospace Defense Command (NORAD) when it replaced CONAD in 1958. A new phone number, separate from the red phone, was established and publicized, and people were invited to call in and find out how close Santa was to their home. Every Christmas Eve, military service members staff phones and email accounts and the Santa Tracker Twitter account to keep kids up to date on Santa’s whereabouts.

Harry Shoup passed away in 2009, remembered by his peers and the public as the “Santa Colonel” who gave a special gift to millions of kids.

This post originally appeared in 2012.

Why Does Santa Claus Give Coal to Bad Kids?

iStock/bonchan
iStock/bonchan

The tradition of giving misbehaving children lumps of fossil fuel predates the Santa we know, and is also associated with St. Nicholas, Sinterklaas, and Italy’s La Befana. Though there doesn't seem to be one specific legend or history about any of these figures that gives a concrete reason for doling out coal specifically, the common thread between all of them seems to be convenience.

Santa and La Befana both get into people’s homes via the fireplace chimney and leave gifts in stockings hung from the mantel. Sinterklaas’s controversial assistant, Black Pete, also comes down the chimney and places gifts in shoes left out near the fireplace. St. Nick used to come in the window, and then switched to the chimney when they became common in Europe. Like Sinterklaas, his presents are traditionally slipped into shoes sitting by the fire.

So, let’s step into the speculation zone: All of these characters are tied to the fireplace. When filling the stockings or the shoes, the holiday gift givers sometimes run into a kid who doesn’t deserve a present. So to send a message and encourage better behavior next year, they leave something less desirable than the usual toys, money, or candy—and the fireplace would seem to make an easy and obvious source of non-presents. All the individual would need to do is reach down into the fireplace and grab a lump of coal. (While many people think of fireplaces burning wood logs, coal-fired ones were very common during the 19th and early 20th centuries, which is when the American Santa mythos was being established.)

That said, with the exception of Santa, none of these characters limits himself to coal when it comes to bad kids. They’ve also been said to leave bundles of twigs, bags of salt, garlic, and onions, which suggests that they’re less reluctant than Santa to haul their bad kid gifts around all night in addition to the good presents.

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Why Are Poinsettias Associated with Christmas?

iStock
iStock

Certain Christmas traditions never seem to go out of style. Along with wreaths, gingerbread cookies, and reruns of A Christmas Story sits the poinsettia, a red-tinged leafy arrangement that’s become synonymous with the holiday. Upwards of 100 million of them are sold in the six weeks before December 25.

Why do people associate the potted plant with seasonal cheer? Chalk it up to some brilliant marketing.

In 1900, a German immigrant named Albert Ecke was planning to move his family to Fiji. Along the way, they became enamored of the beautiful sights found in Los Angeles—specifically, the wild-growing poinsettia, which was named after Joel Roberts Poinsett, the U.S.-Mexican ambassador who first brought it to the States in 1828. Ecke saw the appeal of the plant’s bright red leaves that blossomed in winter (it’s not actually a flower, despite the common assumption) and began marketing it from roadside stands to local growers as "the Christmas plant."

The response was so strong that poinsettias became the Ecke family business, with their crop making up more than 90 percent of all poinsettias sold throughout most of the 20th century: Ecke, his son Paul, and Paul’s son, Paul Jr., offered a unique single-stem arrangement that stood up to shipping, which their competitors couldn’t duplicate. When Paul III took over the business in the 1960s, he began sending arrangements to television networks for use during their holiday specials. In a priceless bit of advertising, stars like Ronald Reagan, Dinah Shore, and Bob Hope were sharing screen time with the plant, leading millions of Americans to associate it with the holiday.

While the Ecke single-stem secret was eventually cracked by other florists—it involved grafting two stems to make one—and their market share dwindled, their innovative marketing ensured that the poinsettia would forever be linked to Christmas.

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