How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs?

IMZADI1979, Wikimedia Commons // Public Domain

IMZADI1979, Wikimedia Commons // Public Domain

When you’re driving down the highway searching desperately for a bathroom and a Big Mac, the appearance of one of those blue exit signs—the ones that advertise food, lodging, and other amenities along highway off-ramps—can seem like a miracle, alerting you to the unexpected appearance of a Taco Bell or the all-important availability of a gas station. But who or what determines which businesses get their logos on those signs?

As usual, it all comes down to money. But how much do businesses have to pay to get their names on those signs? Jalopnik tracked down the rules and regulations that govern those highway signs, and they’re more complicated than you might think.

While the regulations vary from state to state, not every business can slap its logo on what’s called Specific Services Signing. It has to be in a certain category of services, for one—food, pharmacy, gas, camping, etc. Then, there are restrictions on what those businesses have to offer to be eligible. In New Jersey, for instance, regulations require that gas and food establishments be within three miles of the highway, operate 12 to 16 hours a day, and provide public bathrooms and telephones. In Oregon, restaurants must have indoor seating for at least 20 people and serve at least two meals a day, among other qualifications [PDF].

If your business does qualify to erect an exit sign, how much it costs varies based on the location. Some states contract out their programs to private companies like Interstate Logos, which then create and maintain the signage, while other states maintain the signs themselves. In Oregon, permit fees are determined based on daily traffic estimates—heavily trafficked stretches of highway cost $605 per year, per mainline sign, while highways with less than 20,000 drivers passing per day only cost $360 per sign per year [PDF]. In Colorado, a mainline sign costs $750 per direction [PDF]. In Virginia, a single sign can cost as much as $1000 a year [PDF].

Then there’s the cost of manufacturing the logo sign itself to attach to the blue board, which can run several hundred dollars per sign. Washington State’s guidelines estimate that the smallest logo—a 2-by-1-foot sign—can cost between $84 and $530, and a 5-by-3-foot sign can cost between $330 and $530.

Typically, there can only be six logos per mainline sign (meaning the ones that come before the exit ramp), and often there are more businesses vying for signage than there are spaces for logos. In Colorado, logos are rotated in and out annually, while Washington maintains a waiting list; Arizona uses a bidding process, and Michigan [PDF] assigns priority based on the closest proximity to the highway.

But businesses wouldn’t deal with the application process if it wasn’t worth it. Waiting lists to get on the signs can be decades long, and there’s typically low turnover of businesses opting out of the programs (just 1 to 2 percent in Kentucky). Clearly, there are a lot of drivers out there just waiting to be swayed into stopping for fast food.

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The ChopBox Smart Cutting Board Has a Food Scale, Timer, and Knife Sharper Built Right Into It

ChopBox
ChopBox

When it comes to furnishing your kitchen with all of the appliances necessary to cook night in and night out, you’ll probably find yourself running out of counter space in a hurry. The ChopBox, which is available on Indiegogo and dubs itself “The World’s First Smart Cutting Board,” looks to fix that by cramming a bunch of kitchen necessities right into one cutting board.

In addition to giving you a knife-resistant bamboo surface to slice and dice on, the ChopBox features a built-in digital scale that weighs up to 6.6 pounds of food, a nine-hour kitchen timer, and two knife sharpeners. It also sports a groove on its surface to catch any liquid runoff that may be produced by the food and has a second pull-out cutting board that doubles as a serving tray.

There’s a 254nm UVC light featured on the board, which the company says “is guaranteed to kill 99.99% of germs and bacteria" after a minute of exposure. If you’re more of a traditionalist when it comes to cleanliness, the ChopBox is completely waterproof (but not dishwasher-safe) so you can wash and scrub to your heart’s content without worry. 

According to the company, a single one-hour charge will give you 30 days of battery life, and can be recharged through a Micro USB port.

The ChopBox reached its $10,000 crowdfunding goal just 10 minutes after launching its campaign, but you can still contribute at different tiers. Once it’s officially released, the ChopBox will retail for $200, but you can get one for $100 if you pledge now. You can purchase the ChopBox on Indiegogo here.

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Why Are Common Graves Called Potter’s Fields?

Graves in potter's fields are sometimes marked with blank headstones or crosses.
Graves in potter's fields are sometimes marked with blank headstones or crosses.
vyasphoto/iStock via Getty Images

For centuries, regions around the world have maintained common graves called potter’s fields, where they bury unidentified victims and impoverished citizens who couldn’t afford their own cemetery plots. The term potter’s field has been around for just as long.

The earliest known reference to a potter’s field is from the Gospel of Matthew, which historians believe was written sometime during the 1st century. In it, a remorseful Judas gives the 30 silver coins he was paid for betraying Jesus back to the high priests, who use it to purchase a “potter’s field” where they can bury foreigners. It’s been speculated that the priests chose land from a potter either because it had already been stripped of clay and couldn’t be used for farming, or because its existing holes and ditches made it a particularly good place for graves. But Matthew doesn’t go into detail, and as the Grammarphobia Blog points out, there’s no evidence to prove that the original potter’s field was ever actually used for its clay resources—it could’ve just been a parcel of land owned by a potter.

Whatever the case, the term eventually caught on as English-language versions of the Bible made their way across the globe. In 1382, John Wycliffe translated it from Latin to Middle English, using the phrase “a feeld of a potter,” and William Tyndale’s 1526 Greek-to-English translation of the passage featured “a potters felde,” which was altered slightly to “potters field” in King James’s 1611 edition.

Around the same time, a new definition of potter was gaining popularity that had nothing to do with pottery—in the 16th century, people began using the word as a synonym for tramp or vagrant. According to the Oxford English Dictionary, it was first written in a 1525 Robin Hood tale, and William Wordsworth mentioned it in his 1798 poem “The Female Vagrant.” It’s likely that this sense of the word helped reinforce the idea that a potter’s field was intended for the graves of the unknown.

It’s also definitely not the only phrase we’ve borrowed from the Bible. From at your wit’s end to a fly in the ointment, here are 18 everyday expressions with holy origins.

[h/t Grammarphobia Blog]