13 Secrets of Professional Naming Consultants

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When it comes to companies and products, names matter. A slick name makes a company sound trendy and cool, while a terrible name can have customers running into the arms of the competition. Unsurprisingly, many companies take the process very seriously, hiring outside naming consultants who either work within creative agencies or at agencies devoted entirely to naming. We got a few to give us the scoop on how their job really works.

1. IT’S NOT JUST A CREATIVE TASK.

“The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,” says Mark Skoultchi, a partner at Catchword, the agency that named the Fitbit Flex and Force and Starbucks’s Refreshers line.

The stakes are just too high for naming to be a purely creative project, because a bad name can break a product. Consider, for example, the major slump in sales ISIS chocolates experienced in 2014 when people began to associate their name with the Islamic State. (The company rebranded itself to Libeert.) And when the AIDS crisis hit in the 1980s, the diet candy company Ayds chose not to change its name, eventually suffering the consequences. (When asked about it, an official from its parent company, Jeffrey Martin, famously snapped, “Let the disease change its name.”) By 1988, the company conceded that the name was hurting sales, and changed it to Diet Ayds. But the product was soon pulled from shelves altogether.

“When you’re naming your kid or nicknaming your car it’s more creative. There aren’t as many consequences,” says Nina Beckhardt, founder and CEO of The Naming Group, a consultancy that works with Chevrolet, Kohler, and Capital One. “But when you’re brand naming, the name you select has to be strategically impeccable. It has to make sense and at least not offend millions of people around the globe.”

2. NAMES CAN’T JUST SOUND GOOD.

Naming isn’t just a subjective choice—really liking a name doesn’t mean it’s a good fit for your company. “People want to get more subjective with it,” Beckhardt says. “They’ll say that name reminds me of my cat or rhymes with such and such. That observation is so enormously unimportant compared with the fact that the name successfully checks all the boxes we created at the beginning.” The point is to find a name that gets across what the company wants to convey, rather than one that every person involved in the naming process loves.

For example, when The Naming Group was working with Capital One to develop their first brand-name rewards credit card, the company had to consider who they were trying to target—travelers. The result was the Venture card, a name with a connotation of adventure and exploration that’s “not right on the nose.”

3. IT HELPS TO HAVE A BACKGROUND IN LINGUISTICS—OR TRADEMARK LAW.

Though naming is essentially an exercise in corporate strategy, naming agencies don’t just employ people with backgrounds in branding and marketing. They also need linguistics experts to help generate names that make sense, have positive connotations in modern usage (i.e. nothing that might have a negative slang meaning), and inspire the associations the company wants to elicit.

Coming up with a name also involves some legal legwork. You can’t name your company or product after something that’s already trademarked. And if you want to expand internationally, the name needs to be available to trademark in other countries as well. That means naming agencies are often looking for people with a background in trademark law.

4. YOU HAVE TO COME UP WITH HUNDREDS OF NAMES, IF NOT THOUSANDS.

“Naming is a game of numbers,” Beckhardt says. “You have to have a lot of options.” Even if the potential names sound great, many are bound to run into trademark conflicts or not work in another language.

So before namers get together to present feasible ideas to the clients they’re working with, they come up with hundreds, if not thousands, of potential options. “At Catchword, 200 names is scratching the surface,” Skoultchi says.

5. BUT THE CLIENT WON’T SEE THEM ALL.

When faced with too many options to choose from, people tend to freeze up in what psychologists call “choice overload” [PDF]. Whether you’re talking about choosing between similar items at the grocery store or an endless array of potential product names, it’s overwhelming to consider all the possibilities. Namers take their initial 200 or 1000 ideas and whittle them down to present only the best (and most feasible) options. At Catchword, that means about 50 names.

But namers can also face the opposite challenge. If a client gets too set on a single idea, it blinds them to what might be better options still out there. “For each project I will get and try to get the client attached to a number of different names,” Beckhardt says, rather than looking for “the prince charming” of names.

6. A NAME CAN BE TOO ORIGINAL

The amount of meaning a name communicates lies along a continuum. On the one end, there’s an overly descriptive name. On the other end, there’s so-called “empty vessel” names, which are so far removed from actual words that they come off as meaningless. The ideal name falls somewhere in the middle, but if you end up too far toward the “empty vessel” side, your name will be a target for mockery.

Consider Tribune Publishing, the media company that owns the Chicago Tribune. In 2016, it rebranded as “tronc,” a name derived from the phrase “Tribune online content.” The move was widely mocked, for good reason. In The New York Times, a branding expert said the name “creates an ugliness.” The new name became a black eye for the company rather than a sign of its forward-thinking vision.

Empty vessel names are particularly common in the tech world, but played right, it can work. Google could be considered an empty vessel name, but it does have an origin, albeit one that most people aren’t familiar with. A googol is a huge number—10100—which makes sense within the context of the search engine’s ability to aggregate results from a near-infinite number of sources online.

7. A NAME CAN’T JUST SOUND GOOD IN ENGLISH.

One reason naming agencies need linguists is that unless a company is only marketing its products domestically, the name needs to work in multiple languages. If your product sounds slick in English but means something dirty in Norwegian, you’ve got a problem.

Plenty of companies have found this out the hard way. The Honda Fit was almost the Honda Fitta, but the company changed the name when it realized that “fitta” was slang for female genitalia in Swedish. The company later started calling it the Honda Jazz outside of North America.

Different languages also pronounce certain letters differently, which gets awkward if you’re not careful. “When we’re developing names we have to prepare for those mispronunciations to make sure that isn’t going to affect how people understand the product,” Beckhardt says. In Germany, Vicks sells its products under the name Wick, because the German pronunciation of the original brand name (in which a “v” is pronounced like an “f”) sounds like a slang word for sex.

Even if the name isn’t vulgar, it might have connotations in another language that you don’t want people associating with your product. In Mandarin, Microsoft’s Bing has to go by a different name, because “bing” means disease. Part of the naming process, according to Beckhardt, is “making sure that if we’re naming a skin care product, it doesn’t mean acne in Japanese.” She adds that at one point, while working on a rebranding project, The Naming Group came up with a name that ended up meaning “pubic hair” in another language. (Obviously, that one didn't get presented to the client.)

8. IF YOU DON’T COME UP WITH A FOREIGN NAME, CUSTOMERS MIGHT DO IT FOR YOU.

Famously, when Coca-Cola first started selling its products in China in 1927, it didn’t immediately come up with a new name that made sense in Chinese characters. Instead, shopkeepers transliterated the name Coca-Cola phonetically on their signage, leading to odd meanings like “bite the wax tadpole.” In 1928, Coke registered a Chinese trademark for the Mandarin 可口可乐 (K'o K'ou K'o Lê), which the company translates as “to permit mouth to be able to rejoice.”

9. COMING UP WITH A CHINESE NAME IS ESPECIALLY COMPLICATED.

Foreign companies are eager to expand into China’s growing market, but it’s not as easy as transliterating an American name, like LinkedIn, to Chinese characters. In some cases, companies use Chinese names that sound somewhat like their English equivalent, but in others, they go by names that don’t sound similar at all. “It’s this crazy art form of balancing phonetic similarity and actual meaning,” Beckhardt says.

Labbrand, a consultancy founded in Shanghai, helps American companies come up with names that work for Chinese markets. For LinkedIn’s Chinese name, Labbrand was able to come up with a name that both sounded a bit like the original and still had a meaning in line with the company’s purpose. 领英 (lǐng yīng) means “leading elite.” For other companies, though, it makes more sense to come up with a name that sounds nothing like the American brand, yet has a strategic meaning. For Trip Advisor, Labbrand came up with “猫途鹰 (māo tú yīng)," a combination of the characters for "owl" and "journey"—a reference to the company’s owl logo and its role as a travel site.

Some names, however, are just straight translations. Microsoft is 微软 (weiruan), two characters that literally mean “micro” and “soft.”

10. THERE ISN'T USUALLY AN ‘A-HA’ MOMENT.

“Oftentimes, clients are expecting epiphany, to have an ‘a-ha!’ moment, but those moments are more rare than you think,” Skoultchi says. “It’s not because the name ideas aren't great, it’s because most people have trouble imagining” what the names will sound like in the real world. “Context, visual identity, taglines, copy, and other factors influence our perception of a name and how appealing it is. Imagine just about any modern blockbuster brand, and now imagine it’s just a word on a page, in Helvetica, with little to no marketing support.”

To help customers understand how a name might look in real-world settings, Catchword gives it a slightly jazzier graphic design that’s more representative of what it would look like in the market, adding in potential taglines and ad copy to make it look more realistic.

11. YOU’RE NOT JUST NAMING ONE THING.

The Naming Group, for example, has worked with Capital One, Kohler, and Reebok to come up with names for multiple products, and they've also worked to establish parameters for future names. That's because what you call one product could have implications for your future products—and ideally, the names of different products across a company should work together.

Take the example of Fitbit. The company has a naming style that involves single-syllable, simple English words that are designed to convey something unique about the product. They also had to fit the tiny devices themselves, so length mattered. The name “Flex” went to the first wristband tracker, and the most advanced tracker became “Force.” Later, the first tracker that measured heart rate would become "Charge," and the one designed for high-intensity athletes, "Blaze." All the names have a similar vibe while managing to convey something about the specific device.

As a cautionary tale, imagine a world in which Steve Jobs was allowed to use his preferred name for the iMac, “MacMan.” (Luckily, an ad agency creative director talked him out of it.) Given how the “i” in iMac influenced Apple’s future naming conventions, would there later have been a PodMan and PhoneMan? Choosing the iMac led to a larger branding scheme—the iPod, the iPhone, the iPad—that's instantly recognizable. “The PhoneMan” just wouldn’t have the same ring.

12. COMPANIES OFTEN WAIT UNTIL THE LAST MINUTE.

There’s a perception that naming should come from within a company—that if you build a product, you automatically know the best thing to call it. But that’s often not the case. Companies usually don’t employ professional namers on staff and don’t have any set guidelines on how to come up with new names. And it’s often not until the last minute that they realize they need outside help to decide on a great moniker. “It can be so emotional,” Beckhardt explains. “Companies come to you pulling their hair out, [saying] ‘We just can’t decide; we haven’t found it yet.’”

13. IT ONLY TAKES A FEW WEEKS.

Naming something usually doesn’t involve a lightning bolt of inspiration, but neither do companies slave over names for months. According to Beckhardt, the process takes anywhere from four to six weeks, though they can expedite the process if they really need to.

13 Behind-the-Scenes Secrets of Movie and TV Extras

EvgeniyShkolenko/iStock via Getty Images
EvgeniyShkolenko/iStock via Getty Images

Background actors are the unsung heroes of television. Without them, most movie and TV scenes would be empty and unrealistic. But while we’re obsessed with movie stars, we never hear much about the people moving around behind them—because by design, we’re not supposed to pay them any attention. Here are a few insights on what it’s like to get paid to blend into the background.

1. Extras Are Not Professionals.

The chances of using background acting as a foray into stardom are pretty slim. “You’re not gonna get your big break as an extra,” says Claire Beaudreault, who has been an extra on shows including Orange Is The New Black, GIRLS, and Law & Order: SVU.

Most of the people you see in the background of a film or TV show have other jobs and are just doing extra work for fun. “I didn’t do it because I saw it as some backdoor into acting or anything,” says Jason Feifer, who was an extra in a scene of the 2004 film Jersey Girl. “But there are definitely people who do that.”

And there are always a few extras on set trying desperately to stay in front of the camera. “It’s a silent vie for control,” says Dillon Francis, a Los Angeles-based actor who was an extra on the movie Easy A back in 2010. “It was kind of interesting to watch. These guys would learn where the camera was going and redo their vector so they walked in front of it.” That’s a quick way to get a slap on the wrist from the director or a production assistant.

2. Extras Have to Do a Lot of Hurry-Up-and-Wait on Set.

Days on set can be excruciatingly long, sometimes lasting more than 15 hours and starting at odd times or ending at the crack of dawn. And a lot of that time is spent just sitting around waiting to be used in a scene, or repeating a single shot a dozen times. “There are days you get to set and you wait and wait and you never get used,” says Amy Rogers, a regular extra featured in TV shows including Homeland and Banshee, “or you work all day and the footage never gets used.”

Extras spend their down time in a designated “holding” area reading or playing card games. On the set of Easy A, which was set in a high school, extras had to wear backpacks stuffed with bubble wrap to make them seem full. “A fun way to distract yourself in downtime was to open up your backpack and pop bubbles,” Francis says.

3. What Looks Like Booze On Camera Isn't Actually Alcohol.

A glass of apple juice spritzer
stephanhartmann/iStock via Getty Images

While posing as party-goers in bar scenes, extras need something to fill their cups. But film sets are no place for drunk actors, so the props team uses a number of tricks to fool the camera, some less appetizing than others. Apple juice is a good substitute for beer, according to Beaudreault: “Or it’ll be seltzer with a little food coloring in it. There will be bottles that have been cleaned out and their labels removed and fake labels put on.”

“Vinegar is sometimes used to approximate the texture and viscosity of booze,” Rogers says. “You’ll stand there with a glass of vinegar for eight hours.” And because filming can be a long and mind-numbingly repetitive process, nobody has time to replace melting ice cubes, so they’ll use gelatin ice cubes. Or, for the ultimate cheat, plastic wrap can be put in a cup filled with water to resemble crushed ice, according to Gale Nemec, who teaches a workshop for background actors. (This approach also apparently makes for festive centerpieces.)

4. Smokers Get Paid More.

When actors smoke on set, they’re usually not sucking on real cigarettes. On Mad Men, for example, the actors smoked herbal cigarettes that didn’t contain nicotine or tar (which is great, considering Jon Hamm reportedly smoked 74 of them shooting the pilot alone).

Non-union extras usually get paid minimum hourly wage, but according to Rogers, they get a small pay increase if they’re asked to smoke in a scene. “They call that a ‘bump’ in the business,” she says. The same rule applies if your car is featured in a scene. “They want boring cars that will never be noticed on screen,” says Steve D’Avria, an extra in The Hunger Games and Homeland. “My 2003 Toyota Camry has been in more TV shows than I have. You get a whole $20 for it.”

5. Extras Have Been Wearing the Same Duds for Days ...

On a film or TV set, continuity is key. To create the illusion that a scene is happening in real-time, rather than over a series of hours or days, every little detail must remain the same in each shot and from every angle. Extras are meticulously examined for accidental inconsistencies in their wardrobes. “You’ve gotta wear the same clothes every day,” Rogers says. “The production assistant will take your picture for continuity to make sure you haven’t taken off a necklace or something. For the Homeland finale, I wore a pair of leggings and a raincoat for a solid week.”

6. ... And They Usually Have To Bring Their Own—The Blander, The Better.

Row of men's shirts in blue colors on hanger
Tatiana Dyuvbanova/iStock via Getty Images

Background actors are usually expected to bring their own clothes to set unless the production has a large wardrobe budget. And if you were to peek into the closet of a regular background actor, you’d see hangers upon hangers of gray and dark blue clothing items. Muted colors are preferred on set to make sure extras are as unremarkable as possible. Shirts can’t have any visible logos, and white clothes are discouraged because they “have a tendency to shine like a beacon on camera,” Francis says.

If you resemble one of the principal actors, you’re probably not going to get much camera time. “On Homeland, you’ll never see them place anyone near Claire Danes who has the same hair color as her,” Rogers says.

And pro tip: never look at the camera. “One guy in The Hunger Games kept staring at the camera and they finally just told him he had to sit down,” D’Avria says.

7. Wardrobes for Extras Get Recycled.

If an extra has to wear an elaborate costume, there’s a chance it’s been used before on another set. “One outfit I wore for Insurgent was worn on Pirates of the Caribbean,” says Dawn McHargue, who has also appeared in The Hunger Games, Iron Man 3, Nashville, and Necessary Roughness.

8. Extras Are Great Mimes.

Extras often need to make a scene appear alive and bustling while at the same time remaining totally silent on set so as not to interfere with the actors’ dialogue. This means pretending to conduct a conversation without actually making any noise, and every extra seems to have their own method. “I’m either pretending to flirt with someone or gossiping about something,” Beaudreault says. Also, dance scenes are often filmed in silence and the music is added in later.

While filming a crowd scene for the movie Jersey Girl, Feifer says he spent hours pretending to applaud and cheer. “They would do entire takes where the audience would go through the whole motion but we wouldn’t clap. We would fake clap but not actually get our hands to meet.”

9. For Actors, Seasons Are Irrelevant.

It’s amazing what a little fake snow can do to transform a summer day into a winter wonderland. “Sometimes when you’re shooting a winter scene, everyone is in heavy jackets and hats and gloves and it’s actually 100 degrees outside,” Nemec says. “You can gauge whether it’s actually cold or not if breath is coming out of the actor’s mouth. If not, it’s a good bet they’ve put snow on the ground and it’s hot as all get out and everyone is playing like it’s cold.”

For indoor scenes, air conditioning has to be turned off to eliminate background noise, which makes for a sweaty situation. Between takes, overheating extras strip their layers off to cool down.

10. The Movie Stars Are Off Limits for Extras ...

“As a general rule, don’t speak to them unless they speak with you first,” advises casting director Tona B. Dahlquist.

While filming on one movie, McHargue and her fellow extras were told to avoid looking the star in the eye. “They were very adamant that we were not to go near him or touch him or we would get kicked off set immediately,” she says.

But occasionally extras get a candid glimpse of a movie star’s true personality. For example, while filming The Hunger Games, D’Avria saw Jennifer Lawrence chilling at a card table munching on M&Ms, and watched Josh Hutcherson (who played Peeta) ride around set on a BMX bike.

On the flip side, Francis was the victim of one star's on-set meltdown. “She sees me standing there and she freaks out, saying something about how she’s had a rash of stalkers lately and I’m within a 50-foot perimeter,” he says. “She’s glaring at me from the tent and a PA runs over, moves me a few feet away and says ‘sorry’ and runs away again.”

11. ... And Social Media Is a Good Way for Extras to Get Blacklisted.

Young people taking photo with smartphone
YakobchukOlena/iStock via Getty Images

Phones aren’t allowed on set and photos are strictly forbidden. “While filming Insurgent, there was a girl who took a picture of the set and shared it,” McHargue says. “Lionsgate security came from California to Atlanta and they took her away. She will never work on a set again. She’s blacklisted.”

If you’re sneaky, you can swipe a harmless item from set as a keepsake. While filming The Hunger Games, D’Avria says there were signs in the bathroom that said, “Flush the toilet or you’ll be sent to the Hunger Games.” “I borrowed that sign as a souvenir,” he says.

12. The On-Set Catering Is Pretty Good.

Vats of catered food
kckate16/iStock via Getty Images

The quality of food on set varies depending on budget, but generally, extras eat some amazing grub brought in by professional caterers. “The food on Iron Man 3 was the best food I’ve ever had,” McHargue says. “We ate with the cast and crew and we had anything you could think of: the best steak, shrimp, lobster, and crab. The buffet table, you couldn’t see the end of it.”

The catch: You often don’t get to eat lunch until about 3 pm and dinner starts at 10 pm, according to D’Avria. Extras are advised to bring a few snacks to hold them over until feeding time.

13. Extras Can't Watch TV Like Regular People.

Once you know how a movie is filmed, it’s hard to watch it with fresh eyes. “I can’t watch TV anymore without looking at the background actors and seeing who’s doing it right and who’s doing it wrong,” Nemec says.

15 Secrets of Sesame Street Puppeteers

Abby Cadabby, Suki Lopez, and Elmo (L-R) on Sesame Street
Abby Cadabby, Suki Lopez, and Elmo (L-R) on Sesame Street
HBO

For 50 years and more than 4500 episodes, Sesame Street has been imparting valuable moral, ethical, and social lessons to young audiences using a sprawling cast of puppets. The Sesame characters—Big Bird, Elmo, Oscar the Grouch, Cookie Monster, Bert and Ernie, the Count, and others—have become instantly recognizable to generations of viewers. But behind every memorable character is a human performer, one tasked with juggling the technical demands of puppet operation without losing the humor and heart that makes their furry counterpart so memorable.

To get a better sense of what goes into this unique skill set, Mental Floss spoke with three veteran Sesame Street performers during the show’s semicentennial celebration. Here’s what they had to say about crossed puppet eyes, grooming habits, and enjoying a long career finessing felt.

1. Sesame Street puppeteers usually get started lending a (right) hand.

Though there’s no definitive set of directions for puppeteers to get to Sesame Street, a number of performers selected to work on the show begin as apprentices with one specific task: operating the right hand of characters alongside the veteran cast members. “A lot of performers will almost only do right hands for a very long time,” Ryan Dillon, the puppeteer behind Elmo, tells Mental Floss. “Some characters, like Cookie Monster, require two performers with two practical hands.”

Dillon started working on Sesame Street in 2005 at the age of 17. He performed as a right hand and as supporting characters for years before scoring the Elmo role in 2013. Throughout that training, he accompanied the main puppeteer, who uses their dominant (usually right) hand to control the mouth and the other to control the left hand. The newcomer will manipulate the right, a duty informally known as right handing. “It’s a great training ground,” Dillon says. “You’re working directly next to a performer with years of experience. You become one character together.”

2. Sesame Street puppeteers have tricks for making their characters emote.

Abby Cadabby, Elmo, and Big Bird (L-R) appear in a scene from 'Sesame Street'
(L-R) Abby Cadabby, Elmo, and Big Bird delve into fine art.
HBO

Peter Linz, who portrays Ernie (among other characters) on the series, tells Mental Floss that getting a puppet to exhibit a personality takes some finessing. “You have to show the entire range of human emotion through something that doesn’t have an expression,” he says. Linz, who also teaches classes on puppeteering, says that there are some techniques to get puppets to show off their mood, however. “You can make them look sad by having them look down. You can get them to smile by opening their mouth. If they’re angry, maybe you close their mouth and then shake their arms ever so slightly. There are degrees of subtlety in all of that.”

Linz says the audience does part of that work themselves, projecting their own feelings onto a puppet. The ultimate proof might be in the example of Miss Piggy. While not a Sesame Street cast member, Linz says it’s telling that people often seem to believe the vivacious and flirtatious porcine character bats her eyes. “She can’t,” he says. The puppet doesn’t have that ability.

3. Not all Sesame Street puppets can perform the same tasks.

Sesame Street utilizes three major varieties of character. There’s the full-body puppet, like Big Bird and Snuffleupagus; “bag” puppets with two articulated hands, like Cookie Monster; and hand-and-rod puppets that have arms controlled by thin rods. “Elmo is a hand-and-rod puppet,” Dillon says. “[The difference means] some puppets can do things others can’t. Cookie Monster can pick things up. Elmo can, but it takes longer. You need to stop [filming] and attach something to his hands with tape or a pin.”

4. Sesame Street puppeteers rely on a key design element to connect to their audience.

Grover, Oscar the Grouch, and Elmo from 'Sesame Street' are pictured
Grover, Oscar the Grouch, and Elmo.
Zack Hyman/HBO

It can be difficult to communicate that a puppet is able to focus a pair of fixed eyes on something, whether it’s another character, an object, or the audience. But Linz says that the Sesame Street crew and the rest of the Muppets were designed by Henson with that in mind. “The eyes are just two black dots against a white background,” he says. “But all the characters are ever so slightly cross-eyed. There’s a triangle between the eyes and nose and a point where it looks like they’re looking right into the camera.” It’s a sensitive illusion. Turning the puppet even slightly, he says, and they will wind up looking at something else.

5. Sesame Street puppeteers can spend their entire day crouched on the floor.

Being a Sesame Street puppeteer requires more than just having performing chops. On set, characters that may be at waist level with their human co-stars are operated by performers crouched below frame, often on wheeled boards called rollies. “The first day or two, your back and everything else is sore,” Dillon says. “It engages your whole body. Your arm is up in the air performing.” Some actors, Dillon says, have developed knee issues as a result of a career bent over. Fortunately, not every scene requires contortions. Some sets are built raised so performers can stand up straight. Other times, they’ll have to situate themselves horizontally. Scenes set on a stoop usually mean the performer is lying down behind the steps.

6. Sesame Street puppeteers have input into character design.

Elmo, Abby Cadabby, and Rosita (L-R) pose with fans of 'Sesame Street'
(L-R) Elmo, Abby Cadabby, and Rosita pose with fans.
Zack Hyman/HBO

Lurking in the offices of Sesame Workshop is a puppet factory that, according to Dillon, houses a number of "Anything Muppets"—blank designs that may one day be used as the template for a brand-new character. In 1991, performer Carmen Osbahr got an opportunity to get in on the ground floor of conceptualizing a character when she helped originate Rosita (top right), the first regular bilingual Muppet on the series. “They had a meeting and asked what I had in mind,” Osbahr tells Mental Floss. “I was able to tell them I wanted a monster and I wanted live hands because I wanted to be able to play a musical instrument. I wanted her to be active and colorful. I didn’t want a petite, tiny little monster.” Both Osahr and Rosita have been a presence on the show ever since.

7. Sesame Street puppeteers have material for a blooper reel, but you’ll probably never see it.

Puppet manipulation takes concentration and effort. Occasionally, the cast of Sesame Street can find themselves flubbing a take. According to Osbahr, that’s often due to trying to coordinate left and right hands. “The main thing is props,” she says. “Grabbing stuff is easy, but if you want to pour something into a cup or write a letter, that’s hard. You think you’ll have a glass but just miss it.” Performers can also fall off their rollies, sending their counterparts tumbling out of the frame.

8. Each Sesame Street character has a dedicated puppeteer—with a couple of exceptions.

Actress Amanda Seyfried (L) appears on 'Sesame Street' with Abby Cadabby
Actress Amanda Seyfried with Abby Cadabby.
Richard Termine/HBO

When it comes to Sesame Street characters, there is one sacrosanct rule—aside from right handing, no puppet will have more than one puppeteer. “We feel strongly each Muppet has a dedicated performer,” Dillon says. “If there were two or three Elmos, you would see a copy of a copy.” However, illnesses or personal appearances can make that rule difficult to follow every time. If Dillon can’t make a shoot, a performer will step in to operate the puppet, with Dillon going in to provide the voice later.

The cast can also cover for one another if a scene requires two characters who are normally operated by the same actor. Both Bert and Grover, for example, are played by actor Eric Jacobson. If the two share screen time, Dillon might step in to perform one of them, with Jacobson recording his lines later.

9. Sesame Street puppeteers have a specific way of handling their puppets to keep them clean.

Day after day of manipulating puppets can lead to issues with cleanliness. Performer sweat can dampen the foam insides, while body oils and other contaminants can affect their fur coats. To avoid being dirtied, Linz says performers and production members try to pick up the puppets by the scruff of their necks. “We don’t want to put our oily hands on their faces,” Linz says. Puppets are also usually delivered to and from the set by a team of “Muppet wranglers,” and stored in the workshop where they’re built and maintained. To dry out a puppet, they’re sometimes placed on a wooden stand. A hair dryer set on low might also be used to dry a sweaty interior.

10. Sesame Street puppeteers work very, very closely together.

The characters from 'Sesame Street' are pictured
The puppet cast of Sesame Street.
HBO

Owing to the frequent proximity of puppets in frame, Sesame Street puppeteers are usually working near or virtually over other performers. “We try to be very aware and conscious of the people around us,” Dillon says. “Mistakes happen. Elmo has big feet, and Abby Cadabby has big feet, so you’ll often hit the other person with a foot. It doesn’t hurt.”

11. Guest stars will talk directly to Sesame Street characters—not just the puppeteers.

Sesame Street has played host to many guest stars over the decades, from actors to First Lady Michelle Obama. According to Osbahr, their human guests will often address the character even off-camera. “Most everybody who visits us talks to the character like they’re alive,” she says. “The moment we bring a character down [to rest], we have a conversation, but it’s great to have a relationship with a character and a celebrity. They’ll talk to Elmo, Rosita, Cookie Monster, and we’re talking to them right back.”

12. Sesame Street puppeteers can take years to get fully comfortable with a character.

Actress Blake Lively (L) poses with Cookie Monster on the set of 'Sesame Street'
Actress Blake Lively (L) poses with Cookie Monster.
Zack Hyman/HBO

For many performers, it can take years before they feel like they’re fully inhabiting their character. “You can be so focused on doing something right, you forget to have fun with the character,” Osbahr says. “By the fourth season, that’s when I started letting go, taking risks, having fun. You stop having to think about it.”

Fortunately, it’s not uncommon for performers on Sesame Street to spend decades on the show, which means there's plenty of time to adjust. Carol Spinney, who portrayed Big Bird and Oscar the Grouch, retired in 2018 after 49 years as a cast member. Osbahr says the familial atmosphere encourages longevity. “I’ve been with this group of people for 30 years,” she says. “We’ve shared a lot of incredible memories together.”

13. Sesame Street puppeteers can sometimes mourn a puppet who is declared “toast.”

Made of foam and other delicate materials, Sesame Street puppets have a shelf life. Depending on use, wear, and handling, they might last a few years before needing to be replaced. Linz says two new Ernies have recently been made after one began sloughing off foam inside, a symptom the production calls “toast” because the foam resembles toast crumbs.

Even with replacements, the legacy of characters can still live on. Linz uses an Ernie with the same mouth plate that was used by Jim Henson as far back as 1982.

14. Sesame Street puppeteers have to work backward.

Actor Anthony Mackie appears on 'Sesame Street' with Cookie Monster
Actor Anthony Mackie with Cookie Monster.
Jesse Grant/HBO

The most surprising aspect of working as a Sesame Street puppeteer? According to Linz, it’s the fact that performers often have to essentially work backwards. Because they’re crouched below the camera frame, puppeteers need to watch a monitor placed low to the ground to see what the camera sees. “When you move your arm to the right, the arm on the monitor moves to the left,” he says. “You’re seeing the image the audience sees.”

15. Yes, Sesame Street puppets are technically Muppets.

Sometimes there's confusion over whether the puppets that appear on Sesame Street actually constitute Muppets, or whether that term is reserved for non-Sesame projects like The Muppet Show or other endeavors featuring Kermit, Miss Piggy, and the others. According to Dillon, any Henson-birthed or -inspired puppet is a Muppet. “It’s become a catch-all term for puppets,” he says. “It’s a brand name, like Kleenex. Jim Henson came up with the name. A Muppet is used for characters that he came up with."

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