The Man Who Created the Carolina Reaper Has Invented a New World's Hottest Pepper

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iStock

Smokin’ Ed Currie of the PuckerButt Pepper Company attained hot-pepper preeminence in 2013, when he debuted the Carolina Reaper, the hottest hot pepper at the time at up to 2.2 million Scoville Heat Units (SHU). His world record-breaking achievement was surpassed earlier in 2017 by the Dragon’s Breath, a chili accidentally bred by a competitive gardener. Now, Smokin’ Ed is back with what he says beats the taste bud-searing heat of both peppers.

According to Thrillist, so-called “Pepper X” took 10 years to develop. It reportedly clocks in at 3.18 million SHU. For comparison, the Dragon’s Breath chili lands at 2.48 million SHU and a jalapeño at just 5000 SHU. The new pepper isn't officially the world's hottest yet—Smokin’ Ed is still waiting for verification from the Guinness World Records committee. He expects to hear back about his submission’s status sometime in November.

Peppers this spicy aren’t always made available to consumers. Dragon’s Breath, the current world record holder, will be restricted to use in medicine. Unlike that example, Pepper X is already available in hot sauce form. The volatile condiment has been dubbed The Last Dab, and it’s being produced as a collaboration between Smokin’ Ed, The Heatonist hot sauce shop in New York, and First We Feast’s video web series The Hot Ones.

The product will now be used as the final sauce that’s consumed by celebrity guests on the interview show, hence the name. While it’s not quite as scorching as the straight pepper, at 2.4 million SHU it’s still hotter than a Carolina Reaper in its raw form. The Last Dab disappeared from shelves quickly, but you can do your body a favor and watch other people experience it instead. Check out the video below.

[h/t Thrillist]

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The Clever Reason Oranges Are Sold in Red Mesh Bags

Gingagi/iStock via Getty Images
Gingagi/iStock via Getty Images

If a detail in a food's packaging doesn't seem to serve a practical purpose, it's likely a marketing tactic. One example is the classic mesh bag of oranges seen in supermarket produce sections. When oranges aren't sold loose on the shelf, they almost always come in these red, mesh bags. The packaging may seem plain, but according to Reader's Digest, it's specially designed to make shoppers want to buy the product.

The color orange "pops" when paired with the color red more so than it does with yellow, green, or blue. That means when you see a bunch of oranges behind a red net pattern, your brain assumes they're more "orange" (and therefore fresher and higher quality) than it would if you saw them on their own. That's the same reason red is chosen when making bags for fruits like grapefruits or tangerines, which are also orange in color.

For lemon packaging, green is more commonly chosen to make the yellow rind stand out. If lemons were sold in the same red bags as other citrus, the red and yellow hues together would actually make the fruits appear orange. Lemons can also come in yellow mesh bags, and the bags for limes are usually green to match their color.

Next time you visit the supermarket, see if you can spot the many ways the store is set up to influence your buying decisions. The items at eye-level will likely be more expensive than those on the shelves above and below them, and the products near the register will likely be cheaper and more appealing as impulse buys. Check out more sneaky tricks used by grocery stores here.

[h/t Reader's Digest]