How Jimmy Buffett Turned 'Margaritaville' Into a Way of Life

Ethan Miller/Getty Images
Ethan Miller/Getty Images

Few songs have proven as lucrative as “Margaritaville,” a modest 1977 hit by singer and songwriter Jimmy Buffett that became an anthem for an entire life philosophy. The track was the springboard for Buffett’s business empire—restaurants, apparel, kitchen appliances, and more—marketing the taking-it-easy message of its tropical print lyrics.

After just a few years of expanding that notion into other ventures, the “Parrot Heads” of Buffett’s fandom began to account for $40 million in annual revenue—and that was before the vacation resorts began popping up.

Kevork Djansezian/Getty Images

“Margaritaville,” which turned 40 this year, was never intended to inspire this kind of devotion. It was written after Buffett, as an aspiring musician toiling in Nashville, found himself in Key West, Florida, following a cancelled booking in Miami and marveling at the sea of tourists clogging the beaches.

Like the other songs on his album, Changes in Latitudes, Changes in Attitudes, it didn’t receive a lot of radio play. Instead, Buffett began to develop his following by opening up for The Eagles. Even at 30, Buffett was something less than hip—a flip-flopped performer with a genial stage presence that seemed to invite an easygoing vibe among crowds. “Margaritaville,” an anthem to that kind of breezy attitude, peaked at number eight on the Billboard charts in 1977. While that’s impressive for any single, its legacy would quickly evolve beyond the music industry's method for gauging success.

What Buffett realized as he continued to perform and tour throughout the early 1980s is that “Margaritaville” had the ability to sedate audiences. Like a hypnotist, the singer could immediately conjure a specific time and place that listeners wanted to revisit. The lyrics painted a scene of serenity that became a kind of existential vacation for Buffett's fans:

Nibblin' on sponge cake,
Watchin' the sun bake;
All of those tourists covered with oil.
Strummin' my six string on my front porch swing.
Smell those shrimp —
They're beginnin' to boil.

By 1985, Buffett was ready to capitalize on that goodwill. In Key West, he opened a Margaritaville store, which sold hats, shirts, and other ephemera to residents and tourists looking to broadcast their allegiance to his sand-in-toes fantasy. (A portion of the proceeds went to Save the Manatees, a nonprofit organization devoted to animal conservation.) The store also sold the Coconut Telegraph, a kind of propaganda newsletter about all things Buffett and his chill perspective.

When Buffett realized patrons were coming in expecting a bar or food—the song was named after a mixed drink, after all—he opened a cafe adjacent to the store in late 1987. The configuration was ideal, and through the 1990s, Buffett and business partner John Cohlan began erecting Margaritaville locations in Florida, New Orleans, and eventually Las Vegas and New York. All told, more than 21 million people visit a Buffett-inspired hospitality destination every year.

Kevork Djansezian/Getty Images

Margaritaville-branded tequila followed. So, too, did a line of retail foods like hummus, a book of short stories, massive resorts, a Sirius radio channel, and drink blenders. Buffett even wrote a 242-page script for a Margaritaville movie that he had hoped to film in the 1980s. It’s one of the very few Margaritaville projects that has yet to have come to fruition, but it might be hard for Buffett to complain much. In 2015, his entire empire took in $1.5 billion in sales.

As of late, Buffett has signed off on an Orlando resort due to open in 2018, offering “casual luxury” near the boundaries of Walt Disney World. (One in Hollywood, Florida, is already a hit, boasting a 93 percent occupancy rate.) Even for guests that aren’t particularly familiar with his music, “Jimmy Buffett” has become synonymous with comfort and relaxation just as surely as Walt Disney has with family entertainment. The association bodes well for a business that will eventually have to move beyond Buffett’s concert-going loyalists.

Not that he's looking to leave them behind. The 70-year-old Buffett is planning on a series of Margaritaville-themed retirement communities, with the first due to open in Daytona Beach in 2018. More than 10,000 Parrot Heads have already registered, eager to watch the sun set while idling in a frame of mind that Buffett has slowly but surely turned into a reality.

Wednesday’s Best Amazon Deals Include Computer Monitors, Plant-Based Protein Powder, and Blu-ray Sets

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Amazon
As a recurring feature, our team combs the web and shares some amazing Amazon deals we’ve turned up. Here’s what caught our eye today, December 2. Mental Floss has affiliate relationships with certain retailers, including Amazon, and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!

10 Perfect Gifts for The Pop Culture Connoisseur in Your Life

Funko/Pinsantiy/Lil Cinephile/Amazon
Funko/Pinsantiy/Lil Cinephile/Amazon

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Over the past year, most everyone has been marinating in all kinds of pop culture. More than any other era, this moment in time has revealed how much we as a society should value our creators and artists. From cinematic comfort food to walks down nostalgia lane, the holiday season is a perfect time to celebrate the pop culture moments and icons that have kept us happy, engaged, and awed.

Here are 10 perfect gifts the pop culture connoisseur in your life is sure to love.

1. A is for Auteur; $30

Lil Cinephile/Amazon

The same team that put out the delightful, surprisingly adaptable Cinephile card game ($18) last year is out with a new book perfect for the cineastes in your life who love Agnès Varda. This alphabet book goes from A (Paul Thomas Anderson) to Z (Fred Zinnemann) and celebrates the unique elements of more than two dozen filmmakers’ careers. It’s a tongue-in-cheek delight, and if you don’t actually want your child to know about Quentin Tarantino just yet, it makes a gorgeous addition to any adult’s coffee table.

Buy It: Amazon

2. Schitt’s Creek Funkos; 4 for $77

Funko/Amazon

Eww, David! This set is ideal for fans of the Rose family who’d love Moira, Johnny, David, and Alexis peering down on them as they work or sleep or fold in the cheese. If you’re going the extra mile, grab the Amish David edition with hoodie, sunglasses, and rake. Individual figures run from $9-$30, and they all pair perfectly with a banana rosé.

Buy Them: Amazon

3. The Bruce Lee Criterion Collection; $68

Criterion Collection/Amazon

This is a stunning collection showcasing the best of the best of a true master alongside Criterion’s usual insightful commentary. Enter the Dragon has never been released as part of a collection before, and it stands as the crown jewel among The Big Boss, Fist of Fury, The Way of the Dragon, and the infamous Game of Death—all digitally restored in either 2K or 4K. The collection also features documentaries about Lee; an interview with his widow, Linda Lee Caldwell; and a conversation about the “Bruceploitation” subgenre that blossomed following Lee's untimely death.

Buy It: Amazon

4. NES Cartridge Coasters; $11

Paladone Products Ltd./Amazon

For the entertainer happy to have guests place their IPAs on SM3. These stylish coasters will protect your tables from coffee rings, wine stains, and barrels thrown by kidnapping apes. Plus, you won’t have to blow into these if they’re not loading correctly.

Buy Them: Amazon

5. Van Buren Boys Tee; $16

Underground Printing/Amazon

Deep into its eighth season, Seinfeld was still making iconic, quote-worthy moments. With this pre-shrunk, 100 percent cotton T, your favorite fan of the show about nothing can celebrate the comical street gang named for the 8th president (and the first president hailing from New York). It’s a handsome, comfortable shirt that comes in four colors and goes great with a Lorenzo’s pizza.

Buy It: Amazon

6. This Television History Puzzle; $49

White Mountain Puzzle/Amazon

This pop collage of more than 250 stars and scenes from TV’s past is a 1000-piece puzzle from acclaimed artist James Mellett. It’s probably the only image in existence where Kunta Kinte is between Superman, Gumby, and Norm and Cliff from Cheers. A gorgeous walk down memory lane, it’s also a healthy challenge that, at 24x30, would make a fine wall hanging if you don’t want to toss it back into the box.

Buy It: Amazon

7. Pictures at a Revolution; $17

Penguin Books/Amazon

Entertainment Weekly veteran Mark Harris is one of the most respected film historians of this generation, and this book, which goes deep on five pivotal films, is a must-have for serious cinephiles. Exploring Bonnie and Clyde, The Graduate, Look Who’s Coming to Dinner, In the Heat of the Night, and the surprise box office bomb Doctor Doolittle, Harris explores how 1967 marked a tectonic shift in American cultural preferences. Pair it with Five Came Back for bonus gifting points (and a book you can watch together on Netflix).

Buy It: Amazon

8. The Art of Mondo; $44

Insight Editions/Amazon

This is high on the list of gifts you’ll end up keeping for yourself. This sublime book boasts 356 pages of gorgeous prints from everyone’s favorite films. Cult, classics, blockbusters, and buried gems, the Austin-based Mondo is world-renowned for limited release posters from the best artists on the planet. One sheets typically sell for hundreds of dollars, so this book is the cheapest way to get them all. For your friend, of course. Right?

Buy It: Amazon

9. A Princess Bride Enamel Pin; $10

Pinsanity/Amazon

I do not think this pin means what you think it means. This playful piece features Vizzini’s shouting face above a stately “Inconceivable!” banner. It’s made of quality metal with vibrant enamel colors, and buying it should also send you down a rabbit hole looking for dozens of other pop culture pins.

Buy It: Amazon

10. Marvel’s Greatest Comics; $23

DK/Amazon

Someone in your life is bound to want three pounds of Marvel comics. This definitive tome showcases 100 issues that changed the world and built a powerhouse pop culture company, from Marvel #1 in 1939 to Avengers #6 in 2018. The eye-popping artwork is accompanied by smart commentary from industry trailblazers and experts, which makes it as informative as it is entertaining. Just remember to say “Pow!” when you gift it.

Buy Them: Amazon

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