10 Strange Publicity Stunts by Major Food Brands

IHOb Restaurants
IHOb Restaurants

Celebrities have always loved doing crazy things for press—but these days, even corporations will go to extreme lengths to get the word out about their products. Case in point: IHOP's recent attempt to create a little mystery, and sell some burgers, as IHOb. Below you’ll find 10 of the weirdest stunts done to promote mass-produced food items.

1. COLONEL SANDERS RAPPELS DOWN A HIGH-RISE

It’s hard to imagine KFC’s elderly Colonel Sanders doing much outside of eating and talking about his “finger lickin’ good” fried chicken. But in 2011, a man dressed as the Colonel strapped on a harness and rappelled down Chicago’s River Bend building. The Colonel didn't stop at rappelling down the 40-story building; he also handed out $5 everyday meals to window washers. What was KFC’s concept behind this dangerous promotion? They wanted to show the world they were taking lunch to “new heights.”

2. THE WORLD'S LARGEST POPSICLE

Sometimes being the biggest doesn’t mean you’re the best. In 2005, Snapple wanted to make the world’s largest Popsicle to promote their new line of frozen treats. Their plan was to display a 25-foot-tall, 17.5-ton treat of frozen Snapple juice in New York City’s Union Square. However, their plan ended in a sticky disaster. The day Snapple tried to present the Popsicle, New York was experiencing warmer than expected temperatures. The pop melted so quickly that a river of sticky sludge took over several streets. In a city already congested by traffic and tourists, this made Snapple enemy No. 1 that day to the people of New York City.

3. COFFEE CUPS ON CAR ROOFS = FREE COUPONS

A cup of Starbucks coffee
Wikimedia Commons

Starbucks believes in rewarding those who embrace the holiday spirit. In 2005, the Seattle-based coffee giant developed a campaign by which brand ambassadors drove around with replicas of Vente Starbucks cups affixed to their car roofs. If anyone stopped the ambassador to warn them about the coffee cup on their roof, that person received a $5 gift card to Starbucks. Starbucks wanted the world to know being a good samaritan really can pay!

4. MESSAGE IN A BOTTLE

Imagine walking the beach and finding a sealed bottle of Guinness. But instead of finding beer inside, you find a note from King Neptune, the Roman god of the sea. In 1959, that happened to people along North America’s Atlantic coast. Guinness wanted to build brand awareness in the area, so they dropped 150,000 sealed Guinness bottles into the ocean. The bottle contained Neptune’s scroll announcing the House of Guinness’s Bi-Centenary as well as a document instructing the reader on how to make a Guinness bottle into a table lamp. While no one got a free beer (boo!), they did walk away with an arts and crafts project.

5. EAU DE FLAME-BROILED

Who can resist the smell of flame-broiled burgers? The answer is most people—at least when it comes in the form of a body spray. Burger King’s 2008 campaign promoting the “scent of seduction” may be one of the weirdest ideas on this list. The fast-food company thought they could capture the world’s attention by creating and advertising a meat-scented cologne called FLAME by BK. Though select New York City stores actually sold the scent, all of this was a tongue-in-cheek campaign to make the 18- to 35-year-old male demographic laugh.

6. HERE COMES THE SUN

London commuters experienced an unexpectedly bright morning during January 2012. Tropicana worked with the art collective Greyworld to create a fake sun promoting their “Brighter Morning” campaign. The "sun," made up of more than 60,000 light bulbs, rose over Trafalgar Square at 6:51 a.m. on a particularly chilly morning. The sun set at 7:33 p.m. Tropicana continued to promote their sun day, fun day by having Londoners sit under the sun with branded sunglasses, deck chairs, and blankets. 

7. AIRPORT STEAK DELIVERY

Some of the craziest publicity stunts can’t be planned. We live in a world of 24/7 social media, and when the Twitterverse gave Morton’s Steakhouse an opportunity, they seized upon it. Before flying from Tampa to Newark, Peter Shankman, an entrepreneur and author, jokingly tweeted at Morton's Steakhouse that he wanted a porterhouse steak to be waiting for him when he landed. As Shankman was a frequent diner and social media influencer, Morton's Steakhouse saw the opportunity to start a conversation—and they went for it: When Shankman touched down in Newark, he was greeted by his car service driver and a Morton’s deliveryman. If only all travelers could experience that happiness in an airport.

8. BUYING THE LIBERTY BELL

April Fools Day gags can be great for brands … or an embarrassment. In 1996, Taco Bell took out an ad in The New York Times saying they bought Philadelphia's Liberty Bell. The ad also informed people of the bell’s new name: "Taco Liberty Bell." Back in the mid-1990s, people couldn’t go on Twitter or Facebook to find out the truth. Instead, they wrote the publication voicing their outrage. The hoax may have worked in getting press coverage (650 print publications and 400 broadcast media outlets publicized the joke), but what does that say about your brand when people actually believe you would rename a historic monument for your own gain?

9. CREATING THE LARGEST MAN-MADE FIRE


Wikimedia Commons

In 2011, the Costa-Mesa based chain El Pollo Loco sent out press releases saying they planned to create the world’s largest man-made fire. Why would they create a fire? El Pollo Loco needed to get the word out about their new flame-grilled chicken. Spectators attending the event were shocked to see that this stunt was actually a commercial shoot for the brand. The chain says they really did attempt to break the record. But many publications have stated the whole promotion was a fraud. Note to brands: When trying to pull off a publicity stunt and a commercial simultaneously, tell everyone your plan in advance.

10. KFC IN SPACE

KFC may just be the king of wild publicity stunts. In 2006, the company created an 87,500-square-foot logo at Area 51 in Rachel, Nevada. The company wanted to be the first brand visible from space. And it was no coincidence they picked a spot near “The World’s Only Extraterrestrial Highway.”

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice,” said Gregg Dedrick, former president of KFC Corp. The world is not enough for KFC. They need the entire universe hooked on their Original Recipe.

The Great Tryptophan Lie: Eating Turkey Does Not Make You Tired

H. Armstrong Roberts/iStock via Getty Images
H. Armstrong Roberts/iStock via Getty Images

While you’re battling your cousins for the best napping spot after Thanksgiving dinner, feel free to use this as a diversion tactic: It’s a myth that eating turkey makes you tired.

It’s true that turkey contains L-Tryptophan, an amino acid involved in sleep. Your body uses it to produce a B vitamin called niacin, which generates the neurotransmitter serotonin, which yields the hormone melatonin, which helps regulate your sleeping patterns. However, plenty of other common foods contain comparable levels of tryptophan, including other poultry, meat, cheese, yogurt, fish, and eggs.

Furthermore, in order for tryptophan to produce serotonin in your brain, it first has to make it across the blood-brain barrier, which many other amino acids are also trying to do. To give tryptophan a leg up in the competition, it needs the help of carbohydrates. Registered dietitian Elizabeth Somer tells WebMD that the best way to boost serotonin is to eat a small, all-carbohydrate snack a little while after you’ve eaten something that contains tryptophan, and the carbs will help ferry the tryptophan from your bloodstream to your brain.

But Thanksgiving isn’t exactly about eating small, well-timed snacks. It’s more about heaps of potatoes, mountains of stuffing, and generous globs of gravy—and that, along with alcohol, is more likely the reason you collapse into a spectacular food coma after your meal. Overeating (especially of foods high in fat) means your body has to work extra hard to digest everything. To get the job done, it redirects blood to the digestive system, leaving little energy for anything else. And since alcohol is a central nervous system depressant, it also slows down your brain and other organs.

In short, you can still hold turkey responsible for your Thanksgiving exhaustion, but you should make sure it knows it can share the blame with the homestyle mac and cheese, spiked apple cider, and second piece of pumpkin pie.

[h/t WebMD]

How Mammoth Poop Gave Us Pumpkin Pie

MargoeEdwards/iStock via Getty Images
MargoeEdwards/iStock via Getty Images

When it’s time to express gratitude for the many privileges bestowed upon your family this Thanksgiving, don’t forget to be grateful for mammoth poop. The excrement of this long-extinct species is a big reason why holiday desserts taste so good.

Why? Because, as Smithsonian Insider reports, tens of thousands of years ago, mammoths, elephants, and mastodons had an affinity for wild gourds, the ancestors of squashes and pumpkin. In a 2015 study published in the Proceedings of the National Academy of Sciences, a Smithsonian researcher and colleagues found that wild gourds—which were much smaller than our modern-day butternuts—carried a bitter-tasting toxin in their flesh that acted as a deterrent to some animals. While small rodents would avoid eating the gourds, the huge mammals would not. Their taste buds wouldn't pick up the bitter flavor and the toxin had no effect on them. Mammoths would eat the gourds and pass the indigestible seeds out in their feces. The seeds would then be plopped into whatever habitat range the mammoth was roaming in, complete with fertilizer.

When the mammoths went extinct as recently as 4000 years ago, the gourds faced the same fate—until humans began to domesticate the plants, allowing for the rise of pumpkins. But had it not been for the dispersal of the seeds via mammoth crap, the gourd might not have survived long enough to arrive at our dinner tables.

So as you dig into your pumpkin pie this year, be sure to think of the heaping piles of dung that made the delicious treat possible.

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