10 Strange Publicity Stunts by Major Food Brands

IHOb Restaurants
IHOb Restaurants

Celebrities have always loved doing crazy things for press—but these days, even corporations will go to extreme lengths to get the word out about their products. Case in point: IHOP's recent attempt to create a little mystery, and sell some burgers, as IHOb. Below you’ll find 10 of the weirdest stunts done to promote mass-produced food items.

1. COLONEL SANDERS RAPPELS DOWN A HIGH-RISE

It’s hard to imagine KFC’s elderly Colonel Sanders doing much outside of eating and talking about his “finger lickin’ good” fried chicken. But in 2011, a man dressed as the Colonel strapped on a harness and rappelled down Chicago’s River Bend building. The Colonel didn't stop at rappelling down the 40-story building; he also handed out $5 everyday meals to window washers. What was KFC’s concept behind this dangerous promotion? They wanted to show the world they were taking lunch to “new heights.”

2. THE WORLD'S LARGEST POPSICLE

Sometimes being the biggest doesn’t mean you’re the best. In 2005, Snapple wanted to make the world’s largest Popsicle to promote their new line of frozen treats. Their plan was to display a 25-foot-tall, 17.5-ton treat of frozen Snapple juice in New York City’s Union Square. However, their plan ended in a sticky disaster. The day Snapple tried to present the Popsicle, New York was experiencing warmer than expected temperatures. The pop melted so quickly that a river of sticky sludge took over several streets. In a city already congested by traffic and tourists, this made Snapple enemy No. 1 that day to the people of New York City.

3. COFFEE CUPS ON CAR ROOFS = FREE COUPONS

Wikimedia Commons

Starbucks believes in rewarding those who embrace the holiday spirit. In 2005, the Seattle-based coffee giant developed a campaign by which brand ambassadors drove around with replicas of Vente Starbucks cups affixed to their car roofs. If anyone stopped the ambassador to warn them about the coffee cup on their roof, that person received a $5 gift card to Starbucks. Starbucks wanted the world to know being a good samaritan really can pay!

4. MESSAGE IN A BOTTLE

Imagine walking the beach and finding a sealed bottle of Guinness. But instead of finding beer inside, you find a note from King Neptune, the Roman god of the sea. In 1959, that happened to people along North America’s Atlantic coast. Guinness wanted to build brand awareness in the area, so they dropped 150,000 sealed Guinness bottles into the ocean. The bottle contained Neptune’s scroll announcing the House of Guinness’s Bi-Centenary as well as a document instructing the reader on how to make a Guinness bottle into a table lamp. While no one got a free beer (boo!), they did walk away with an arts and crafts project.

5. EAU DE FLAME-BROILED

Who can resist the smell of flame-broiled burgers? The answer is most people—at least when it comes in the form of a body spray. Burger King’s 2008 campaign promoting the “scent of seduction” may be one of the weirdest ideas on this list. The fast-food company thought they could capture the world’s attention by creating and advertising a meat-scented cologne called FLAME by BK. Though select New York City stores actually sold the scent, all of this was a tongue-in-cheek campaign to make the 18- to 35-year-old male demographic laugh.

6. HERE COMES THE SUN

London commuters experienced an unexpectedly bright morning during January 2012. Tropicana worked with the art collective Greyworld to create a fake sun promoting their “Brighter Morning” campaign. The "sun," made up of more than 60,000 light bulbs, rose over Trafalgar Square at 6:51 a.m. on a particularly chilly morning. The sun set at 7:33 p.m. Tropicana continued to promote their sun day, fun day by having Londoners sit under the sun with branded sunglasses, deck chairs, and blankets. 

7. AIRPORT STEAK DELIVERY

Some of the craziest publicity stunts can’t be planned. We live in a world of 24/7 social media, and when the Twitterverse gave Morton’s Steakhouse an opportunity, they seized upon it. Before flying from Tampa to Newark, Peter Shankman, an entrepreneur and author, jokingly tweeted at Morton's Steakhouse that he wanted a porterhouse steak to be waiting for him when he landed. As Shankman was a frequent diner and social media influencer, Morton's Steakhouse saw the opportunity to start a conversation—and they went for it: When Shankman touched down in Newark, he was greeted by his car service driver and a Morton’s deliveryman. If only all travelers could experience that happiness in an airport.

8. BUYING THE LIBERTY BELL

April Fools Day gags can be great for brands … or an embarrassment. In 1996, Taco Bell took out an ad in The New York Times saying they bought Philadelphia's Liberty Bell. The ad also informed people of the bell’s new name: "Taco Liberty Bell." Back in the mid-1990s, people couldn’t go on Twitter or Facebook to find out the truth. Instead, they wrote the publication voicing their outrage. The hoax may have worked in getting press coverage (650 print publications and 400 broadcast media outlets publicized the joke), but what does that say about your brand when people actually believe you would rename a historic monument for your own gain?

9. CREATING THE LARGEST MAN-MADE FIRE

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In 2011, the Costa-Mesa based chain El Pollo Loco sent out press releases saying they planned to create the world’s largest man-made fire. Why would they create a fire? El Pollo Loco needed to get the word out about their new flame-grilled chicken. Spectators attending the event were shocked to see that this stunt was actually a commercial shoot for the brand. The chain says they really did attempt to break the record. But many publications have stated the whole promotion was a fraud. Note to brands: When trying to pull off a publicity stunt and a commercial simultaneously, tell everyone your plan in advance.

10. KFC IN SPACE

KFC may just be the king of wild publicity stunts. In 2006, the company created an 87,500-square-foot logo at Area 51 in Rachel, Nevada. The company wanted to be the first brand visible from space. And it was no coincidence they picked a spot near “The World’s Only Extraterrestrial Highway.”

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice,” said Gregg Dedrick, former president of KFC Corp. The world is not enough for KFC. They need the entire universe hooked on their Original Recipe.

11 Masks That Will Keep You Safe and Stylish

Design Safe/Designer Face Covers/Its All Goods
Design Safe/Designer Face Covers/Its All Goods

Face masks are going to be the norm for the foreseeable future, and with that in mind, designers and manufacturers have answered the call by providing options that are tailored for different lifestyles and fashion tastes. Almost every mask below is on sale, so you can find one that fits your needs without overspending.

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Home Essentials

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2. 3D Comfort Masks 5-Pack; $20 (25 percent off)

Brio

The breathable, stretchy fabric in these 3D masks makes them a comfortable option for daily use.

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3. Reusable Face Masks 2-pack; $15 (50 percent off)

Triple Grade

This cotton mask pack is washable and comfortable. Use the two as a matching set with your best friend or significant other, or keep the spare for laundry day.

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4. Active Masks 3-pack; $23 (14 percent off)

RipleyRader

Don’t let masks get in the way of staying active. These double-layer cotton masks are breathable but still protect against those airborne particles.

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Its All Good

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6. Washable 3D Masks 12-pack; $24 (44 percent off)

Elicto

With this 12-pack of protective masks, you can keep a few back-ups in your car and hand the rest out to friends and family who need them.

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7. Reusable Dust-Proof Mask with 5 Filters; $22 (45 percent off)

Triple Grade

This dust-proof mask can filter out 95 percent of germs and other particles, making it a great option for anyone working around smoke and debris all day, or even if you're just outside mowing the lawn.

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8. Reusable Fun Face Cover / Neck Gaiter (Flamingo); $20

Designer Face Covers

Channel some tropical energy with this flamingo fabric neck gaiter. The style of this covering resembles a bandana, which could save your ears and head from soreness from elastic loops. Other designs include a Bauhaus-inspired mask and this retro look.

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9. Seamless Bandana Mask; $8 (52 percent off)

Eargasm Earplugs

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Design Safe

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Its All Good

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Prices subject to change.

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links. If you haven't received your voucher or have a question about your order, contact the Mental Floss shop here.

Why Do We Say ‘Spill the Beans’?

This is a Greek tragedy.
This is a Greek tragedy.
anthony_taylor/iStock via Getty Images

Though superfans of The Office may claim otherwise, the phrase spill the beans did not originate when Kevin Malone dropped a massive bucket of chili at work during episode 26 of season five. In fact, people supposedly started talking about spilling the beans more than 2000 years ago.

According to Bloomsbury International, one voting method in ancient Greece involved (uncooked) beans. If you were voting yes on a certain matter, you’d place a white bean in the jar; if you were voting no, you’d use your black bean. The jar wasn’t transparent, and since the votes were meant to be kept secret until the final tally, someone who accidentally knocked it over mid-vote was literally spilling the beans—and figuratively spilling the beans about the results.

While we don’t know for sure that the phrase spill the beans really does date all the way back to ancient times, we do know that people have used the word spill to mean “divulge” at least since the 16th century. The Oxford English Dictionary’s earliest known reference of it is from a letter written by Spanish chronicler Antonio de Guevara sometime before his death in 1545 (the word spill appears in Edward Hellowes’s 1577 translation of the letter).

Writers started to pair spill with beans during the 20th century. The first known mention is from Thomas K. Holmes’s 1919 novel The Man From Tall Timber: “‘Mother certainly has spilled the beans!’ thought Stafford in vast amusement.”

In short, it’s still a mystery why people decided that beans were an ideal food to describe spilling secrets. As for whether you’re imagining hard, raw beans like the Greeks used or the tender, seasoned beans from Kevin Malone’s ill-fated chili, we’ll leave that up to you.

[h/t Bloomsbury International]