12 Facts About the “Time to Make the Donuts” Guy

LoveWilliamsburgLife.com/Erin McCarthy
LoveWilliamsburgLife.com/Erin McCarthy

In 1980, Michael Vale was a working actor who had logged some time on the stage and landed a few small parts in popular TV shows and movies, but was hardly a well-known face. Then Dunkin' Donuts came calling and all that changed for the New York City native.

In the early 1980s, Vale became "Fred the Baker," Dunkin’ Donuts’s sleep-deprived mascot who spent most of the next two decades baking up fresh batches of donuts to be glazed, frosted, and ravenously consumed. Here are 12 things you might not know about the man behind the mug.

1. HE WAS A CLASSICALLY TRAINED ACTOR.

Like many famous pitchmen, Vale’s training was as a classical actor. As a student at the Dramatic Workshop at The New School in New York City, his classmates included (Oscar winner) Rod Steiger, (Oscar nominee) Tony Curtis, and (Golden Globe nominee) Ben Gazzara.

2. HE PLAYED A CAB DRIVER IN A HATFUL OF RAIN.

Vale’s film debut came in 1957, playing a taxi driver in Fred Zinnemann’s A Hatful of Rain, adapted by Michael V. Gazzo from his play of the same name.

3. HE WAS IN MARATHON MAN.

Vale’s most prominent movie role was as a jewelry salesman in John Schlesinger’s Marathon Man in 1976, starring Dustin Hoffman and Laurence Olivier. In an interview with Entertainment Weekly, Vale deemed the opportunity to work with Olivier “the most wonderful experience of my life ... He called [us actors] schmucks, but he did it with love.”

4. HE WAS A REGULAR ON BROADWAY.

Of his appearance in a summer stock performance of George Bernard Shaw’s Androcles and the Lion, Vale once remarked: “I was thrown to the lions.” He made his Broadway debut in 1962, in the appropriately named stinker The Egg, which closed after eight performances. The Impossible Years, which debuted on October 13, 1965, lasted much longer—a full 670 performances.

5. YOU PROBABLY CAUGHT HIM ON ONE OF YOUR FAVORITE CHILDHOOD SHOWS.

From 1961 through 1988, Vale had bit parts on a number of popular television shows, including Car 54, Where Are You?, Kojak, and 3-2-1 Contact (in the recurring role of Soapy Suds).

6. HE PITCHED COTTAGE CHEESE BEFORE HE PITCHED DONUTS.

Before he became the sleepy-eyed face of Dunkin’ Donuts, Vale was a pitchman for Breakstone’s cottage cheese and sour cream. As the irascible “Sam Breakstone,” he starred in a series of commercials where his pursuit of perfection caused him to rant and rave, with each bit ending with a pint-sized terrier nipping at his pant leg. This spot from 1977 co-stars Jeffrey Tambor (a.k.a. George Bluth Sr.).

7. HE PLAYED FRED THE BAKER FOR 15 YEARS.

Vale landed his gig as Fred the Baker in 1982 and played the part for 15 years, until his retirement in 1997. Of the estimated 100 commercials he made in that time, he once joked to Entertainment Weekly that this one was his favorite, because “I got paid twice.”

8. VALE WASN'T THE DUNKIN' MARKETING TEAM'S FIRST CHOICE.

Of the hundreds of actors who auditioned for the role of Fred the Baker, Vale was not the marketing team’s first choice; they were more interested in landing well-known actor-comedian Lou Jacobi. “As soon as Michael Vale walked into the bathroom in his pajamas and said ‘Time to make the doughnuts, time to make the doughnuts,’ we knew,” ad exec Rob Berger told CNN in 2005.

9. FRED'S CATCHPHRASE TOOK ON A LIFE OF ITS OWN.

Vale’s “time to make the donuts” catchphrase became so popular that Dunkin’ Donuts founder William Rosenberg used it as the title for his 2001 autobiography.

10. VALE ONLY EVER MADE ONE DONUT.

While his on-screen persona was a tireless baker, Vale copped to only making one donut himself. “I didn't add the sprinkles or frosting,” he quipped. “I was too exhausted.”

11. FRED'S RETIREMENT WAS KIND OF A BIG DEAL.

When market research indicated that customers did not want to see Fred leave, the company created an entire advertising campaign around his retirement. Bob Dole, Mary Lou Retton, Sugar Ray Leonard, and Larry Bird appeared in a series of commercials, offering Fred their thoughts on retirement. On September 22, 1997, Dunkin’ Donuts even threw Fred a retirement party and parade in Boston, giving away nearly six million donuts.

12. VALE PASSED AWAY IN 2005.

Vale passed away in New York City on December 24, 2005 from complications with diabetes. He was 83 years old.

10 Delicious Hot Chocolate Mix-Ins

Lilechka75/iStock via Getty Images Plus
Lilechka75/iStock via Getty Images Plus

It's hot chocolate season—and while there's nothing wrong with plopping in a few marshmallows into your hot cocoa, there are many other ways to spice it up. Whether you're bored or just looking to try something new, these 10 ingredients will take your hot chocolate to the next level.

1. Peanut Butter

A jar of peanut butter in a white bowl with peanuts on a blue table.
Kevin Brine/iStock via Getty Images Plus

If you're a fan of the peanut butter and chocolate combination, this recipe from One Ordinary Day is for you. Just add a few dollops of regular, creamy peanut butter right into your saucepan along with the chocolate and enjoy.

2. Nutella

For a hazelnut flavor, mix some nutella into the saucepan. This one goes best with a whipped cream garnish.

3. Maple Syrup

Maple syrup in a glass bottle on a wooden table.
showcake/iStock via Getty Images Plus

For a New England twist on cocoa, add a couple teaspoons of maple syrup. If you need an extra kick, a couple pinches of nutmeg will do.

4. Cinnamon

A mere teaspoon of cinnamon in a saucepan of hot chocolate is all it takes to create a delicious mix of cinnamon hot chocolate.

5. Oreos

sandwich cookies on a blue background
stacey_newman/iStock via Getty Images Plus

You’ll need a food processor or blender to chop up around four oreos until they're the texture of sugar. Add it to the hot chocolate mix, then top with whipped cream and more crushed Oreos.

6. Peppermint

For a batch of peppermint hot chocolate, all it takes is three drops of peppermint oil and a pinch of salt.

7. Ginger

fresh ginger on a black background
martinrlee/iStock via Getty Images Plus

To make hot cocoa taste like gingerbread, add one piece of ginger, 10 cloves, and two cinnamon sticks while cooking.

8. Chili Powder

If you really want to spice up the beverage, whip up a batch of Mexican hot chocolate. This includes a little bit of ground cinnamon and a pinch of chili powder.

9. Cherry

Cherries in a jar.
Freila/iStock via Getty Images Plus

For a full batch of hot chocolate to taste like cherry, it takes a few tablespoons of maraschino cherry juice.

10. Booze

There are many types of alcohol that go well in hot chocolate. Some options include brandy, Kahlua, peppermint schnapps, raspberry liqueur, tequila, amaretto, Bailey’s Irish Creme, and even red wine.

101 Years Later: Remembering Boston's Great Molasses Flood of 1919

Boston Public Library, Flickr, Public Domain, Wikimedia Commons
Boston Public Library, Flickr, Public Domain, Wikimedia Commons

On January 15, 1919, Boston suffered one of history’s strangest disasters: a devastating flood of molasses. The “Great Molasses Flood” tore through the city's North End and deposited so much gooey residue that locals claimed they could still smell the molasses on warm days decades later.

While most of us probably think of molasses as a tasty ingredient in treats like gingerbread, the sticky stuff has quite a few other uses. With a little know-how, one can turn molasses into rum or industrial alcohol fairly easily, and the Purity Distilling Company had built the gigantic tank in Boston’s North End in 1915 to supply its booze-making operations.

The steel tank was enormous: 50 feet tall, 90 feet across, and capable of holding 2.5 million gallons of molasses. (Although Prohibition kicked in with Nebraska’s ratification of the Eighteenth Amendment the very next day after the 1919 disaster, the United States Industrial Alcohol Company, Purity Distilling’s parent company, still had a license to distill alcohol for industrial applications.)


By Unknown - Anthony Mitchell Sammarco. Boston's North End. Arcadia Publishing, 2004, Public Domain, Wikimedia Commons

The massive tank was nearly full on January 15, thanks to a recent infusion of 2.3 million gallons of molasses from Puerto Rico. Just after noon, something went horribly wrong. Witnesses later recalled hearing a noise like gunfire as the tank’s rivets popped and the steel sides ripped open. Suddenly, 26 million pounds of molasses were tearing down Commercial Street in a 15-foot wave.

A shockingly destructive force

A giant wave of a sticky foodstuff sounds like something from a cartoon, but the surging molasses was a shockingly destructive force. The wave moved at upwards of 35 mph, and the power was sufficient to rip buildings off of their foundations. The molasses snapped the support girders from an elevated train track and smashed multiple houses. The Massachusetts Foundation for the Humanities’s website claimed the property damage alone totaled around $100 million in today’s dollars.

The human cost of the disaster was even more grim. The wave of molasses moved so quickly and so forcefully that anyone who was unlucky enough to be in its way didn’t stand much of a chance. They were either knocked over and crushed or drowned in the goo. The flood claimed 21 lives, and another 150 people suffered injuries. Any flood would have been disastrous, but the viscous nature of molasses made rescue attempts even trickier. Medics and police officers arrived on the scene quickly but had to slog through waist-deep goo to reach victims.


Boston Post, Public Domain, Wikimedia Commons

Even after the victims had been pulled from the muck, cleanup crews quickly learned that getting rid of 2 million gallons of molasses is no small task. In his book Dark Tide, Stephen Puleo wrote about one of the chief obstacles to the cleanup: firefighters couldn’t just use their hoses to blast the molasses off of buildings and streets with fresh water. Eventually they realized that saltwater would cut the hardened molasses and enable them to hose it down the streets into gutters. Thanks to all the foot traffic of rescue workers, cleanup crews, and rubberneckers, the sticky mess quickly moved around the city via people's shoes. In all, the cleanup effort required over 80,000 man-hours.

The Blame Game

How did this tragedy happen in the first place? The United States Industrial Alcohol Company was quick to blame everyone’s favorite early 20th-century scapegoats: anarchists. The company claimed that since its alcohol was an ingredient in government munitions, anarchists must have sabotaged the tank by detonating a bomb. Another theory explained that the molasses had fermented inside the tank, which led to an explosion.

Investigators soon found the real culprit, though: shoddy construction work. The company had been in such a hurry to get the tank built back in 1915 that it didn’t cut corners so much as it ignored the corners completely. Modern studies have found that the tank walls were both too thin and made of a steel that was too brittle to withstand the volume of molasses.

The man who oversaw the construction wasn’t an engineer or an architect; in fact, he couldn’t even read a blueprint. The tank needed to be an engineering marvel to hold all that weight, but the company never even consulted an engineer on the project. Basically, it threw up a gigantic tank as quickly and as cheaply as possible, skimped on inspections and safety tests, and hoped for the best.


Public Domain, Wikimedia Commons

In light of these details, it’s amazing that the tank held together for four years. Nearby residents reported that the tank had leaked since its construction. Rather than fix the problem, the United States Industrial Alcohol Company had painted the tank brown so the leaks would be less noticeable.

The largely working-class North End residents who had lost their homes and loved ones in the disaster predictably turned their rage toward the United States Industrial Alcohol Company. USIA soon found itself named as the defendant in 125 lawsuits, which led to a legal battle that nearly matched the flood’s scale.

The Massachusetts Superior Court named Colonel Hugh Ogden as the auditor who would hear the evidence and report back on the cause of the disaster. It took Ogden nearly six years to hear testimony from 3000 witnesses. When he finally penned his report, he concluded that there was no evidence to support the company’s theory of anarchist saboteurs. Instead, Ogden found that the “factor of safety” in the tank’s construction and inspection had been woefully low. USIA was liable for the damage and paid around $7000 to the family of each victim.

The Great Molasses Flood still seems like a tragedy that could have been averted, but the disaster really drew attention to the potential repercussions of shaky construction. The case helped prompt Massachusetts and many other states to pass laws requiring that engineers and architects inspect and approve plans for major construction projects.

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