On Facebook, fake news stories "reporting" international conflicts over Toblerones can appear alongside fact-checked journalism from trustworthy outlets. This leads to some bogus stories racking up thousands of shares while real news stories are deemed "fake" by those who disagree with them. With its latest news feature, Facebook aims to make the distinction between factual and fictional posts clearer.
As The Verge reports, articles shared on Facebook will now display a "trust indicator" icon. Clicking on it reveals information about the publisher of the piece, including their ethics statement, corrections policy, fact-checking process, ownership structures, and masthead. By providing that context, Facebook hopes that more users will make better decisions about which news outlets to trust and which to disregard.
The social media network is launching the feature with a handful of publishers and plans to open it up to more down the road. But unless it becomes mandatory for all media pages, it won't be the end of Facebook's fake news problem: Phony sites and real publishers that leave this information blank will still look the same in the eyes of some readers. Additionally, the feature only works when people go out of their way to check it, so it requires users to be skeptical in the first place.
If you want to avoid the fake news in your feed, looking for trust indicators is a good place to start. To further sharpen your BS-detecting skills, try adopting the CRAAP system: The American Library Association has been using it to spot sketchy sources since before the Facebook era.
[h/t The Verge]