Pantone Names 'Ultra Violet' 2018's Color of the Year

Pantone
Pantone

Time to retire your green apparel inspired by 2017’s color of the year: The color experts at Pantone have chosen a new shade to represent 2018. As The New York Times reports, trend followers can expect to see Ultra Violet popping up on runways in coming months.

The decision was made after Pantone scattered a team around the world to search current street styles, high fashion, art, and popular travel destinations for the up-and-coming “it” color. The brand describes the winner, PANTONE 18-3838, as “a dramatically provocative and thoughtful purple shade.”

Fashion plays a large part in the selection of the color of the year, but Pantone also considers the broader socio-political atmosphere. Some may see Ultra Violet as a nod to our stormy political climate, but the company’s announcement cast it in a more optimistic light.

“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” it reads. “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

The color is associated with some of music’s greatest icons, like David Bowie, Jimi Hendrix, and Prince. The architect Frank Lloyd Wright also had a special attachment to the color and wore it when he was in need of creative inspiration. When it’s not sparking artistic thinking, purple is sometimes used to promote mindfulness in mediation spaces. So if you’re feeling stressed about whatever the new year holds, stare at the hue above for a few seconds and see if it doesn’t calm you down.

[h/t The New York Times]

Thursday’s Best Amazon Deals Include Guitar Kits, Memory-Foam Pillows, and Smartwatches

Amazon
Amazon
As a recurring feature, our team combs the web and shares some amazing Amazon deals we’ve turned up. Here’s what caught our eye today, December 3. Mental Floss has affiliate relationships with certain retailers, including Amazon, and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!

Love the Smell of Soda? Make Your Whole House Smell Like it With These Recycled Can Candles

716 Candle Co.
716 Candle Co.

You won't find candles made to smell like balsam fir, ocean breezes, or fresh linen from 716 Candle Co. Instead, the Etsy store specializes in scented candles reminiscent of newly opened cans of soda, and each product comes in a clever recycled can holder to match its fragrance.

As Delish reports, 716 Candle Co. sells candles inspired by dozen of soda brands. Whether you're a Coke or Pepsi person, the shop has a candle for you in both diet and regular varieties. Other sodas that have been transformed into kitschy decor include Sprite, Orange Crush, and 7Up.

716 Candle Co.

Every candle from the Etsy shop contains 100 percent soy wax made from American-grown soybeans. The holders are real recycled soda cans that have been hand-cut and smoothed around the edges.

Whether you need a gift for the soda fanatic in your life or you like to unwind to the scent of Wild Cherry Pepsi at the end of the day, you'll find what you're looking for from 716 Candle Co. You can browse their candle offerings today, with prices ranging from $10 to $15.

[h/t Delish]