Time to retire your green apparel inspired by 2017’s color of the year: The color experts at Pantone have chosen a new shade to represent 2018. As The New York Times reports, trend followers can expect to see Ultra Violet popping up on runways in coming months.
The decision was made after Pantone scattered a team around the world to search current street styles, high fashion, art, and popular travel destinations for the up-and-coming “it” color. The brand describes the winner, PANTONE 18-3838, as “a dramatically provocative and thoughtful purple shade.”
Fashion plays a large part in the selection of the color of the year, but Pantone also considers the broader socio-political atmosphere. Some may see Ultra Violet as a nod to our stormy political climate, but the company’s announcement cast it in a more optimistic light.
“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” it reads. “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
The color is associated with some of music’s greatest icons, like David Bowie, Jimi Hendrix, and Prince. The architect Frank Lloyd Wright also had a special attachment to the color and wore it when he was in need of creative inspiration. When it’s not sparking artistic thinking, purple is sometimes used to promote mindfulness in mediation spaces. So if you’re feeling stressed about whatever the new year holds, stare at the hue above for a few seconds and see if it doesn’t calm you down.
[h/t The New York Times]