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Why Do Our Best Ideas Come in the Shower?

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You’re in the shower, mindlessly scrubbing your toes when—bam!—a prophetic thought pops into your head. Maybe you finally solve that glitch bugging you at work. Or maybe you learn something terribly more important. The meaning of life, perhaps. Or what the 23 flavors in Dr. Pepper are.

Those aha! moments aren’t locked inside a bottle of Irish-scented shampoo. Soaking yourself in suds, though, does have a lot to do with it. The shower creates the perfect conditions for a creative flash, coaxing out your inner genius. Oh, and it makes you clean, too. 

Mind Your Mindless Tasks

Research shows you’re more likely to have a creative epiphany when you’re doing something monotonous, like fishing, exercising, or showering. Since these routines don’t require much thought, you flip to autopilot. This frees up your unconscious to work on something else. Your mind goes wandering, leaving your brain to quietly play a no-holds-barred game of free association.

This kind of daydreaming relaxes the prefrontal cortex—the brain’s command center for decisions, goals, and behavior. It also switches on the rest of your brain’s “default mode network” (DMN) clearing the pathways that connect different regions of your noggin. With your cortex loosened up and your DMN switched on, you can make new, creative connections that your conscious mind would have dismissed.

That’s why the ideas you have in the shower are so different from the ideas you have at work—you’re a pinch more close-minded at the office. Thinking hard about a problem deactivates your default network. It boosts your prefrontal cortex’s control. This isn’t a bad thing—it tightens your focus and gives you the power to stop gawking at cat pictures and hit that deadline. But it can also dig you into a creative rut. Because when you’re deeply focused on a task, your brain is more likely to censor unconventional—and creative—solutions.

Strange as it sounds, your brain is not most active when you’re focused on a task. Rather, research shows it’s more active when you let go of the leash and allow it to wander. Shelley Carson at Harvard found that highly creative people share one amazing trait—they’re easily distracted. And that’s the beauty of a warm shower. It distracts you. It makes you defocus. It lets your brain roam. It activates your DMN and encourages wacky ideas to bounce around. So when the lather rinses off, your light bulb switches on. 

And Relax!

But what makes the shower different from a boring board meeting? Doesn’t your mind wander there, too?

Well, yeah. You probably have the doodles to prove it. But a shower is relaxing. It’s a small, safe, enclosed space. You feel comfortable there. (Comfortable enough to be in the buff!) On top of that, you’re probably alone. It may be the only alone time you get all day. It’s your chance to get away from any stresses outside.

When you’re that relaxed, your brain may release everyone’s favorite happy-go-lucky neurotransmitter, dopamine. A flush of dopamine can boost your creative juices. More alpha waves will also ripple through your brain—the same waves that appear when you’re meditating or happily spacing out. Alphas accompany your brain’s daydreamy default setting and may encourage the creative fireworks. 

Wait! There’s more! The time you shower also plays into the equation. Most of us wash up either in the morning or at night—when we’re most tired. According to the journal Thinking and Reasoning, that’s our creative peak. The groggy morning fog weakens your brain’s censors, keeping you from blocking the irrelevant, distracting thoughts that make great ideas possible. It’s likely that your shower gushes during your creative sweet spot.

There you have it. You’re distracted, relaxed, and tired. Your prefrontal cortex slackens its power as your default network switches on, your dopamine supplies surge, and your alpha waves roll. The shower creates the perfect storm for the perfect idea. 

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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