If your camera is aging, GoPro just gave you a great incentive to trade it in for a new model. The company has launched a buyback program that discounts its latest models if you send in your old camera, according to TechCrunch.
If you participate in the GoPro TradeUp program, the company will lop $50 off the price of the new GoPro HERO6 Black and $100 off the price of the Fusion, both released in late 2017. The offer applies to any digital camera—GoPro or not. Now might be a good time to offload that digital point-and-shoot you’ve been sitting on. (It does have to have an original retail value of at least $100.)
GoPro tried a similar initiative in 2017, giving customers 60 days to send in older GoPro models and get a discount on new models. Almost 12,000 customers answered the call. Now, the company is bringing it back with no end date, and the program will now accept any digital camera, whether GoPro-made it or not. “Dented, dinged, destroyed—no problem, we’ll take it,” the site promises.
If you’re already looking to get a new camera and want to dispose of your old one properly, this is a good way to do it. According to the company, “returned cameras will be recycled responsibly via zero landfill and recycling methods appropriate to material type.”
When you order one of the two available GoPro models through the TradeUp program, the company will direct you to dust off your old camera and send it in, with shipping costs covered. Once GoPro receives your old camera, it will send you the discounted new one.
With the discounts, a HERO6 Black would cost $350, and the 360°-shooting Fusion would cost $600.