The Fascinating Way That Words Can Change How We Perceive Colors

iStock
iStock

The colors we see in the world aren't only a function of our eyesight. The language we speak can impact the colors we recognize, as Lancaster University researchers Aina Casaponsa and Panos Athanasopoulos explain on The Conversation.

The number of words a given language has for colors can vary widely, from only a few—the Bassa language, spoken in Liberia, has two terms, one for the warm end of the color spectrum and one for the cool end—to languages like English (up to 11 terms) and Japanese (16 terms, as a 2017 study found).

Researchers have even proposed a hierarchy related to which colors a language names depending on the total terms it has. If a language only has two terms, they are almost always related to black and white (dark and light). If they have three, that third color is almost always red. And so on into green, yellow, and blue.

Which colors have names in a particular language influences the colors we see. Japanese, Russian, and Greek, for instance, include terms that differentiate between light blue and dark blue. While an English speaker might look at a sky blue shirt and a navy blue shirt and say, "Look, a pair of blue shirts!" a Japanese speaker would disagree, just as we might disagree with someone who speaks Bassa about whether red, orange, and yellow are all one color. However, if you spend enough time immersed in a language that has fewer color terms, it appears that the way you describe color may narrow—according to one study, Greek speakers who spend a lot of time in the UK tend to stop distinguishing between two different blues, ghalazio and ble, and begin lumping them into a single category of blue.

The impact goes beyond shirts, of course. While modern Japanese has two distinct words for blue and green, Old Japanese had one term for both of them, ao. This historic link between the two colors still exists in some uses. Japanese stoplights use ao as the color for "go"—meaning that sometimes, they use blue instead of green. Several other languages historically had one term that can refer to either green or blue—what linguists call "grue"— including Vietnamese, Welsh, and Pashto.

It seems that in general, we are better at distinguishing between warm colors like red and yellow than cool colors like blue and green. In an October 2017 study, cognitive scientists found that across languages and cultures, people tend to find it easier to communicate about warm colors than cool when given a grid of colored chips. The researchers hypothesized that the colors we are able to describe have to do with what's important to us: "Objects (what we talk about) are typically warm-colored, and backgrounds are cool-colored." They also suggested that the reason some languages develop more color words than others has to do with industrialization.

After studying Bolivian Spanish speakers, the Amazonian hunter-gatherer group called Tsimane' that has relatively few color categories, and English speakers in Boston, researchers found that the Tsimane' people did not often describe familiar natural objects (like, say, an unripe banana) using color, but they used more color words to describe artificially colored objects (like a red cup). Industrialization, they hypothesized, increases how useful language for color is, since the only way to distinguish between certain objects (plastic cups, for instance) might be by their color.

[h/t BBC]

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

Sign Up Today: Get exclusive deals, product news, reviews, and more with the Mental Floss Smart Shopping newsletter!

Late MythBusters Star Grant Imahara Honored With New STEAM Foundation

Grant Imahara attends San Diego Comic-Con
Grant Imahara attends San Diego Comic-Con
Genevieve via Flickr // CC BY 2.0

Fans of MythBusters and White Rabbit Project host Grant Imahara were saddened to hear of his passing due to a brain aneurysm in July 2020 at the age of 49. Imahara, a graduate of the University of Southern California, used the television medium to share his love of science and engineering. Now, his passion for education will continue via an educational foundation developed in his name.

The Grant Imahara STEAM Foundation was announced Thursday, October 23, 2020 by family and friends on what would have been Imahara’s 50th birthday. The Foundation will provide mentorships, grants, and scholarships that will allow students from diverse backgrounds access to STEAM education, which places an emphasis on science, technology, engineering, arts, and math. (Formerly referred to as STEM, the “A” for art was added more recently.)

Imahara had a history of aiding students. While working at Industrial Light and Magic in the early 2000s, he mentored the robotics team at Richmond High School to prepare for the international FIRST Robotics Competition. Whether he was working on television or behind-the-scenes on movies like the Star Wars prequels and The Matrix sequels, Imahara always found time to promote and encourage young engineering talent.

The Grant Imahara STEAM Foundation’s founding board members include Imahara’s mother, Carolyn Imahara, and close friends Don Bies, Anna Bies, Edward Chin, Fon H. Davis, Coya Elliott, and Ioanna Stergiades.

“There are many students, like my son Grant, who need the balance of the technical and the creative, and this is what STEAM is all about,” Carolyn Imahara said in a statement. “I’m so proud of my son’s career, but I’m equally proud of the work he did mentoring students. He would be thrilled that we plan to continue this, plus much more, through The Grant Imahara STEAM Foundation.”

Imahara friend Wade Bick is also launching an effort in concert with the USC Viterbi School of Engineering to name a study lounge after Imahara. Donations can be made here.

You can find out more about the foundation, and make a donation, on its website.