The Strange Early Names of 11 Common Products

Andrew Burton, Getty Images
Andrew Burton, Getty Images

Branding is everything. It’s why we refer to most tissues as Kleenex even though we might be picking up a box of Puffs, and why we call a duplicate of something a Xerox even if it hasn’t come out of that company's copy machines.

Those two products may have gotten their name right on the first try, but not all companies are so lucky. Take a look at 11 popular brands that started out with far less effective labels.

1. KOOL-AID // FRUIT SMACK

A mother serves Kool-Aid to her daughter
iStock.com/stephanie phillips

In the 20th century, Edwin Perkins owned a successful family mail-order business. As with the Tupperware™ and Avon models, Perkins enlisted regional sales representatives to peddle his products, which ranged from home goods to food flavorings. One popular item was Fruit Smack, a highly concentrated juice that came in 4-ounce corked bottles and could be mixed with a pitcher of water. Owing to shipping hassles—the glass bottle would sometimes break or leak—Perkins came up with a powdered version. With the change from liquid to solid came a name change: Kool-Ade was introduced in six flavors (raspberry, cherry, grape, lemon, orange, and root beer) in 1928. The current spelling was introduced in 1934.

2. WATER BED // PLEASURE PIT

A man relaxes on a waterbed
WaterbedOutlet, YouTube

It’s easy to understand how a more luxurious bed was conceived at the height of the sexual revolution in the 1960s. San Francisco State University graduate student Charlie Hall created the water bed—a fluid-filled membrane that replaced a foam mattress—in a design class in 1968. Contrary to popular assumption, though, Hall wasn’t much of a hippie. He just wanted to make a more comfortable bed. The name he chose, however, was tawdry. Hall called it the "Pleasure Pit," but the subsequent knock-offs came to be known as "water beds." Even the more innocuous name was still paired with lurid advertising. One salesman told clients that the gyrating motion of the bed “creates the impression a third, warm body is participating.”

3. CHEERIOS // CHEERIOATS

A bowl of Cheerios sits on a table
iStock.com/RonOrmanJr

This breakfast table staple was introduced in 1941, after food science innovator Lester Borchardt developed a way to puff up oats into the familiar “O” shape. For the first four years, the cereal was called Cheerioats to emphasize its whole-grain origins, and manufacturer General Mills even shipped the toasted oats to servicemen using the slogan “He’s feeling his CheeriOats.” But Quaker Oats wasn’t having it. They believed they had the corner on “oats” in the processed-food market. Rather than engage in a lengthy legal struggle, General Mills shortened the name to Cheerios in 1945.

4. VASELINE // WONDER JELLY

A jar of Vaseline sits unopened
iStock.com/urbanbuzz

While visiting Titusville, Pennsylvania, in 1859, chemist Robert Chesebrough became intrigued by the fact that the petroleum oil drillers there smeared the jelly-like residue of the drilling process over their burned or irritated skin. Sensing he had the next great home care product, he spent years developing a patented purification process to sell the petroleum goop commercially. In 1870, the product debuted under the name Wonder Jelly. Chesebrough travelled around New York demonstrating the product’s effectiveness by burning his skin with an open flame or acid and then soothing it with his concoction. While this undoubtedly made a name for Chesebrough, it may not have had the same effect on his creation. He changed the name to Vaseline (reportedly combining the German word for water, wasser, and the Greek word for oil, oleon), and registered it in 1872.

5. PAC-MAN // PUCK-MAN

A 'Pac-Man' video game screen is shown
iStock.com/ilbusca

At the height of coin-operated arcade machine mania in 1980, Japanese video game manufacturer Namco dropped a bombshell release. Their Pac-Man, which let players control a sentient yellow circle that gobbled up power pellets and ghosts, was a national phenomenon. But in Japan, it was known by another name: Creator Toru Iwatani dubbed the game Puckman (or Puck-Man). Accounts vary as to why he chose this name, but it may have had something to do with his protagonist's puck-shaped appearance, or a reference to the Japanese word paku, meaning "chomp." When Namco prepared the game for an American release, however, marketers worried that some teenagers might change the P in Puck-Man to an F. They wisely opted for Pac-Man instead.

6. Q-TIPS // BABY GAYS

Q-Tips sit in a pile
iStock.com/Photology1971

After seeing his wife create a makeshift cotton swab by wrapping cotton balls around toothpicks to use on their baby, Leo Gerstenzang decided to mass-produce sterilized swabs. He formed the Leo Gerstenzang Infant Novelty Company in 1923 and named his leading product Baby Gays, presumably for the joy they would bring to children who weren’t being treated like pin cushions by toothpick-wielding mothers. In 1926, Gerstenzang altered the name to Q-Tips Baby Gays, and eventually just Q-Tips. The Q stands for quality.

7. BIG MAC // ARISTOCRAT

A Big Mac sits next to an order of McDonald's fries
Joe Raedle, Getty Images

The signature burger at McDonald’s was concocted by local franchisee Jim Delligatti, who arranged the two beef patties drenched in a secret sauce in Pittsburgh in 1967. While Delligatti developed a tasty burger, the early names for it—the Aristocrat and the Blue Ribbon Burger—proved unpopular among corporate brass. An advertising executive named Esther Rose came up with “Big Mac” on the way to a product meeting; a colleague rejected it, believing the menu’s McDouble meant they couldn’t use another “Mac” burger product, but was overruled. The Big Mac rolled out nationally in 1968. It’s remained a fixture of their menu ever since. (Rose, incidentally, received no royalties for naming the burger, but the company did give her a nice plaque.)

8. COTTON CANDY // FAIRY FLOSS

Three people hold up cotton candy in front of their faces
iStock.com/diatrezor

The staple of carnivals everywhere, sugar-saturated cotton candy was developed by the unlikeliest of creators—a dentist. William Morrison conspired with confectioner John C. Wharton to develop and patent an electronic machine that spun the fiber-textured candy in 1897. (Melted sugar is forced through tiny holes using centrifugal force, solidifying into narrow strands.) Morrison and Wharton shopped their confection at world fairs under the name “fairy floss.” It was another somewhat irresponsible dentist, Josef Lascaux, who gave it the name cotton candy in the 1920s (although it reportedly retains the "fairy" moniker in Australia).

9. EGGO WAFFLES // FROFFLES

Boxes of Eggo Waffles are seen in a grocery store
Andrew Burton, Getty Images

The Dorsa brothers—Frank, Anthony, and Sam—were an enterprising bunch. After coming up with a popular mayonnaise recipe in 1932—which they dubbed Eggo Mayonnaise after their egg-heavy ingredient list—the siblings turned their attention to waffle batter. When that became prohibitive to ship due to fear of spoilage, they created a dry mix, then decided to capitalize on the burgeoning frozen-food market by offering pre-cooked waffles they called Froffles (frozen waffles) beginning in 1953. The name didn’t stick, though: Consumers preferred the Eggo label, and so the brothers changed the name in 1955. In 1972, new Eggo owners Kellogg cemented the brand with the “Leggo my Eggo” ad campaign. “Unhand my Froffles” didn’t have the same ring to it.

10. FRISBEE // PLUTO PLATTER

A man throws a Frisbee at the camera
iStock.com/eyecrave

When the Wham-O novelty toy company introduced a flying plastic disc in the 1950s intended for tossing, it was dubbed the Pluto Platter in order to capitalize on the nation’s flying saucer hysteria. The name came from inventor Walter Frederick Morrison, who originally considered calling it the Whirlo-Way and the Flyin-Saucer. Within months, Wham-O decided to rename it the Frisbee, though there’s some debate over what exactly inspired the new title. One story has students of a New England college tossing pie tins around from the Frisbie Baking Company of Bridgeport, Connecticut; Wham-O president Richard Knerr said the name came from a comic strip called "Mr. Frisbie."

Either way, Morrison—who reaped royalties from Frisbee sales—thought the new moniker was a terrible choice. “I thought it was insane,” he told The New York Times in 2007.

11. SCRABBLE // CRISS CROSS WORDS

Scrabble tiles are scattered across the board
iStock.com/Juanmonino

The ubiquitous word game was invented by Alfred Mosher Butts, who was out of work during the Great Depression in 1933 and used his copious free time to work on his letter tiles. Through the product’s lengthy developmental stage in the 1930s and 1940s, Butts referred to it as Lexiko, It, and Criss Cross Words. It wasn’t until Butts teamed up with entrepreneur James Brunot that the two came up with the name Scrabble, which means to collect or hold on to something. They trademarked the title in 1948. By the early 1950s, the game was so popular that Butts and Brunot couldn't meet the demand even though they were producing 6000 sets a week.

10 Products for a Better Night's Sleep

Amazon/Comfort Spaces
Amazon/Comfort Spaces

Getting a full eight hours of sleep can be tough these days. If you’re having trouble catching enough Zzzs, consider giving these highly rated and recommended products a try.

1. Everlasting Comfort Pure Memory Foam Knee Pillow; $25

Everlasting Comfort Knee Pillow
Everlasting Comfort/Amazon

For side sleepers, keeping the spine, hips, and legs aligned is key to a good night’s rest—and a pain-free morning after. Everlasting Comfort’s memory foam knee pillow is ergonomically designed to fit between the knees or thighs to ensure proper alignment. One simple but game-changing feature is the removable strap, which you can fasten around one leg; this keeps the pillow in place even as you roll at night, meaning you don’t have to wake up to adjust it (or pick it up from your floor). Reviewers call the pillow “life-changing” and “the best knee pillow I’ve found.” Plus, it comes with two pairs of ear plugs.

Buy it: Amazon

2. Letsfit White Noise Machine; $21

Letsfit White Noise Machine
Letsfit/Amazon

White noise machines: They’re not just for babies! This Letsfit model—which is rated 4.7 out of five with nearly 3500 reviews—has 14 potential sleep soundtracks, including three white noise tracks, to better block out everything from sirens to birds that chirp enthusiastically at dawn (although there’s also a birds track, if that’s your thing). It also has a timer function and a night light.

Buy it: Amazon

3. ECLIPSE Blackout Curtains; $16

Eclipse Black Out Curtains
Eclipse/Amazon

According to the National Sleep Foundation, too much light in a room when you’re trying to snooze is a recipe for sleep disaster. These understated polyester curtains from ECLIPSE block 99 percent of light and reduce noise—plus, they’ll help you save on energy costs. "Our neighbor leaves their backyard light on all night with what I can only guess is the same kind of bulb they use on a train headlight. It shines across their yard, through ours, straight at our bedroom window," one Amazon reviewer who purchased the curtains in black wrote. "These drapes block the light completely."

Buy it: Amazon

4. JALL Wake Up Light Sunrise Alarm Clock; $38

JALL Wake Up Light Sunrise Alarm Clock
JALL/Amazon

Being jarred awake by a blaring alarm clock can set the wrong mood for the rest of your day. Wake up in a more pleasant way with this clock, which gradually lights up between 10 percent and 100 percent in the 30 minutes before your alarm. You can choose between seven different colors and several natural sounds as well as a regular alarm beep, but why would you ever use that? “Since getting this clock my sleep has been much better,” one reviewer reported. “I wake up not feeling tired but refreshed.”

Buy it: Amazon

5. Philips SmartSleep Wake-Up Light; $200

Philips SmartSleep Wake-Up Light
Philips/Amazon

If you’re looking for an alarm clock with even more features, Philips’s SmartSleep Wake-Up Light is smartphone-enabled and equipped with an AmbiTrack sensor, which tracks things like bedroom temperature, humidity, and light levels, then gives recommendations for how you can get a better night’s rest.

Buy it: Amazon

6. Slumber Cloud Stratus Sheet Set; $159

Stratus sheets from Slumber Cloud.
Slumber Cloud

Being too hot or too cold can kill a good night’s sleep. The Good Housekeeping Institute rated these sheets—which are made with Outlast fibers engineered by NASA—as 2020’s best temperature-regulating sheets.

Buy it: SlumberCloud

7. Comfort Space Coolmax Sheet Set; $29-$40

Comfort Spaces Coolmax Sheets
Comfort Spaces/Amazon

If $159 sheets are out of your price range, the GHI recommends these sheets from Comfort Spaces, which are made with moisture-wicking Coolmax microfiber. Depending on the size you need, they range in price from $29 to $40.

Buy it: Amazon

8. Coop Home Goods Eden Memory Foam Pillow; $80

Coop Eden Pillow
Coop Home Goods/Amazon

This pillow—which has a 4.5-star rating on Amazon—is filled with memory foam scraps and microfiber, and comes with an extra half-pound of fill so you can add, or subtract, the amount in the pillow for ultimate comfort. As a bonus, the pillows are hypoallergenic, mite-resistant, and washable.

Buy it: Amazon

9. Baloo Weighted Blanket; $149-$169

Baloo Weighted Blanket
Baloo/Amazon

Though the science is still out on weighted blankets, some people swear by them. Wirecutter named this Baloo blanket the best, not in small part because, unlike many weighted blankets, it’s machine-washable and -dryable. It’s currently available in 12-pound ($149) twin size and 20-pound ($169) queen size. It’s rated 4.7 out of five stars on Amazon, with one reviewer reporting that “when it's spread out over you it just feels like a comfy, snuggly hug for your whole body … I've found it super relaxing for falling asleep the last few nights, and it looks nice on the end of the bed, too.” 

Buy it: Amazon 

10. Philips Smartsleep Snoring Relief Band; $200

Philips SmartSleep Snoring Relief Band
Philips/Amazon

Few things can disturb your slumber—and that of the ones you love—like loudly sawing logs. Philips’s Smartsleep Snoring Relief Band is designed for people who snore when they’re sleeping on their backs, and according to the company, 86 percent of people who used the band reported reduced snoring after a month. The device wraps around the torso and is equipped with a sensor that delivers vibrations if it detects you moving to sleep on your back; those vibrations stop when you roll onto your side. The next day, you can see how many hours you spent in bed, how many of those hours you spent on your back, and your response rate to the vibrations. The sensor has an algorithm that notes your response rate and tweaks the intensity of vibrations based on that. “This device works exactly as advertised,” one Amazon reviewer wrote. “I’d say it’s perfect.”

Buy it: Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

10 Facts About Argentine Ants

A pile of genetically-related Argentine ants
A pile of genetically-related Argentine ants
Marc Matteo, Flickr // CC BY-NC 2.0

A supercolony of invasive Argentine ants (Linepithema humile) stretches for 560 miles beneath California, from San Diego to San Francisco. The billions of Argentine ants are unlike other ants in many ways—and they are virtually indestructible. Along with their supercolonies in Europe, Japan, and Australia, L. humile’s global domination is rivaled only by that of human beings. Here’s what you should know about these prolific pests.

1. Argentine ant colonies are ruled by hundreds of queens.

Most ant colonies revolve around a single queen. Growing much larger than the worker drones, she is programmed to mate as quickly as possible, then to leave her nest of origin and establish a new one. In some species, a single queen can lay millions of eggs in a lifetime, producing an army of worker drones and future queens who will go off to build their own nests. But unlike most ants, Argentines are polygynous: Each nest contains multiple queens. In some, they can form up to 30 percent of the population.

2. Argentine ants move their nests frequently.

Nest types vary from ant species to ant species, but those who live in soil commonly dig tunnels and chambers deep into the earth that will protect the colony throughout the life of the queen. L. humile, though, is transient and ever shifting. Argentine ants frequently pack up their eggs and move the entire colony, queen and all, to a new nest, even when there is no apparent threat. Biologist Deborah Gordon told Ars Technica that the ants typically have 20 to 30 shallow nests at any one time, which can be built up in a matter of just weeks.

3. Argentine ants traveled the U.S. before settling down in California.

Argentine ants arrived in the United States from Northern Argentina in the late 19th century, when the first recorded Argentine ant was found in Louisiana in 1891. Researchers believe that the ants hitched a ride to North America in Argentinian shipments of coffee or sugar off-loaded at the Port of New Orleans. From there, they traveled—most likely by train—across the South and into California. Enticed by the Mediterranean climate, one similar to that of its original home in South America, the ants set up shop. By 1907, they’d displaced local native ants and begun their first steps towards total soil domination along 560 miles of California coastline.

4. California’s Argentine ants are more laid-back than their South American cousins.

In side-by-side comparisons of Argentine ants from their South American homeland and California, researchers have found that those from the West Coast are far more mellow than those from Argentina. In studies, it was typical for two ants from different nests to fight when placed in the same vial in Argentina, but in California, ants from different nests rarely fought, even when they were collected from locations several hundred miles apart.

A DNA study of ants from both locations in 2000 revealed a stark difference. In the ants from Argentina, microsatellites—short, uniquely patterned DNA sequences passed down from generation to generation—had more than twice as much variation as the microsatellites of the Californian ants. When two individuals from different nests in California were placed together, they recognized one another as family. The ants from Argentina didn’t, making them more likely to display territorial aggression.

The difference is rooted in the genetic bottleneck the ants encountered on their arrival to the Golden State over a century ago. According to biologist Neil D. Tsutsui, who conducted the DNA study, the ants in California today are all descendants of that founding colony. “It would be as if all of the people in the United States were descended from the Pilgrims who came here in 1620,” he told the Stanford Report in 2004. Instead of competing with one another, generation after generation has worked together to take out native ants and build an immense California colony.

5. Argentine ants protect other insects in exchange for sweet, sweet honeydew.

Argentine ants
Two Argentine ants share a tiny blob of honeydew.
Davefoc, Wikimedia Commons // CC BY-SA 4.0

Argentine ants love to feed on sweet nectar, but flowers and suburban kitchens aren’t the only source of such desirable foodstuffs. Insects that feed on plant sap, like mealybugs, scales, and aphids, naturally excrete sugar-rich liquid “honeydew” from their butts. To secure a steady flow of the sticky-sweet substance, Argentine ants will fight off the predators of their insect chefs, including soldier beetles and midges. They’ll even relocate their honeydew producers to better food sources or microclimates to get the most they can out of their anal secretions.

6. The California Argetine ant supercolony is one-sixth the size of Southern Europe’s.

The California supercolony, which scientists have named the “Californian large,” is only the second-biggest conglomeration of Argentine ants in the world. The biggest colony is found along Southern Europe’s Mediterranean coast, where it stretches 3700 miles from northern Italy to the Atlantic coast of Spain. The ants, introduced around 80 years ago, now number in the billions. Smaller supercolonies also exist in Japan and Australia.

7. Argentine ants are second only to humans in their scale of world domination.

In 2009, researchers discovered that Argentine ants from three of the world’s largest supercolonies (Southern Europe, California, and Japan) are so closely related that they actually form a single mega-colony. The study, led by Eriki Sunamura from the University of Tokyo, found that when placed together, ants from the three supercolonies refused to fight. Instead, they rubbed antennae in greeting the way L. humile does when interacting with genetically-related individuals.

The researchers believe that the Argentine ant mega-colony isn’t just the largest insect colony ever identified; it rivals that of human colonization around the globe. Presenting their findings in the journal Insect Sociaux, they wrote, “the enormous extent of this population is paralleled only by human society.”

8. A mass execution of Argentine ant queens takes place every spring.

Each spring, just before mating season begins, worker ants go on a killing rampage and assassinate 90 percent of their queens. Entomologists aren’t sure exactly why the large-scale execution occurs, but one hypothesis, published in the Journal of Evolutionary Biology in 2001, suggests that it is a “spiteful behavior” to kill the queens that are less related, on average, to the workers.

In their study, researchers from the University of Lausanne hypothesized that Argentine ants are regularly separated from direct family members through free exchange among the nests. Before mating season begins each year, those that are genetically related band together to kill more distantly related queens. Doing so decreases the nest’s genetic diversity and allows it to be rebuilt with a queen who is directly related to the greatest majority of workers.

The study’s results were inconclusive and the question remained unanswered, yet researchers learned something unexpected in the process. Instead of finding genetic diversity among worker ants, those belonging to each nest were actually a homogenous population. Only the queens were genetic outliers with relatively few familial relationships in each nest.

9. Climate change is making Argentine ants more of a nuisance to humans.

Argentine ants thrive in a Mediterranean climate where winters are cool and wet and summers are warm and dry. When conditions are ideal, they largely keep to themselves, but when conditions are drought-like or extremely wet, the ants move indoors in search of more hospitable climes. Experts at survival, Argentine ants can find food or water that’s been left unguarded in just minutes.

With the climate crisis, conditions in California are becoming more extreme. Hot days, no longer relegated just to the summer months, are becoming more numerous and prolonged. Droughts are becoming more frequent. While these changes are unlikely to harm much of the California supercolony, they are likely to drive the residents of urban nests more frequently into people's homes, making the ants a major nuisance for residents from San Diego to San Francisco.

10. Argentine ants are almost impossible to eradicate.

Individual Argentine ants are easy enough to kill, but an Argentine ant colony is a different story. The California colony has no natural predators and, thanks to their high levels of cooperation and massive numbers, L. humile has effectively destroyed possible competitors and disrupted the ecological balance of native species in the process. Insecticides, which are unable to penetrate into the underground nests, aren’t particularly effective. And because the ants can pick up and move their entire nest so quickly, neither are household control measures such as ant bait. After just over a century in California, Argentine ants are now virtually invincible.