New Coke is Making a Comeback Thanks to Stranger Things

Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Netflix

In what was considered one of the biggest consumer product marketing blunders of all time, the Coca-Cola Company upset devotees of their signature beverage by introducing New Coke in 1985. Sweeter and smoother than the original, people practically revolted over the change, and the drink eventually disappeared from shelves.

In 2019, New Coke is not only resurfacing—it might turn out to be one of the company's savviest marketing moves to date.

CNN reports that Coca-Cola will be producing 500,000 cans of New Coke in collaboration with Netflix to promote season 3 of Stranger Things, the 1980s-set paranormal drama. Cans will be featured on the show in a kind of retro product placement.

Fans can look for the cans online, which will be offered as a free gift with the purchase of two special Coca-Cola Classic or Coke Zero Sugar glass bottles with Stranger Things artwork beginning Thursday. Special vending machines will also be set up in major cities, and visitors to Atlanta's World of Coca-Cola can purchase the product there, too.

The company is using the exact same recipe for New Coke that got them in hot water back in 1985. For many, it will be their first chance to sample the drink that anti-New Coke activist and retiree Gay Mullins described as being "unbelievably wimpy" and tasting like Pepsi (a comment meant to be derogatory). Originally intended to replace Coca-Cola Classic, the drink was eventually rebranded Coke II and sold through 2002.

Coca-Cola anticipates demand will exceed their 500,000 can allotment, which means you're likely to see them pop up on eBay before long.

The new season of Stranger Things premieres July 4.

[h/t CNN]

Keep Hackers Out Forever With This Top-Rated VPN for Just $39

Poike/iStock via Getty Images Plus
Poike/iStock via Getty Images Plus

Think for a moment about how many private interactions you have on the internet. Saved passwords, credit card information, private conversations, medical records— almost your entire identity. Protect your privacy and identity across five devices for under $40 with a lifetime VPN from KeepSolid, which provides you peace of mind to continue using online conveniences without fear, bandwidth limits, or geographic restrictions.

Daily protection is extremely important when almost every transaction is made online. Groceries, movies, games, bills, and so much more are all paid for online with your personal and accessible information—but the concern doesn’t stop with others’ access to you. What happens when you’re restricted from accessing parts of the internet yourself? KeepSolid VPN Unlimited will also bypass censorship to allow you access to any site you’d like. This comes in handy when you’re traveling abroad in countries that restrict access to sites like Facebook.

More than 10 million customers globally have trusted KeepSolid VPN Unlimited with their internet access, identity, and privacy without compromised browsing speeds or the danger of leaving data exposed to theft and fraud. If the reviews of the general public don’t sway you, perhaps the military-grade AES 256-bit encryption will (that’s cybersecurity lingo for very secure).

While Keepsolid VPN Unlimited can't keep your fingers from accidentally sending that Snapchat to the wrong person (that’s on you), it can protect you from the privacy violations that are out of your control and often go undetected. Add the best VPN to your cybersecurity toolkit at the sale price of $39, and enjoy a massive selection of servers worldwide, a rich variety of VPN protocols, and much more to keep hackers out of your sensitive data for a lifetime.

 

KeepSolid VPN Unlimited: Lifetime Subscription - $39

See Deal



At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

The Most Popular TV Show to Binge-Watch During Quarantine in Each State

Is this the face of a man watching The Vampire Diaries? If he's in Montana, the answer is probably yes.
Is this the face of a man watching The Vampire Diaries? If he's in Montana, the answer is probably yes.
gpointstudio/iStock via Getty Images

With few places to go and even fewer people to see, many of us are spending our time in quarantine baking bread, taking virtual tours, and sitting in front of the television for hours. To find out what everyone’s choosing to binge-watch, CableTV.com surveyed almost 7000 viewers across the nation, analyzed the search volume for their responses with Google Trends, and used all of that data to create a map that reveals each state’s most-watched show.

While Netflix’s bizarre true crime docuseries Tiger King and reality dating competition Too Hot to Handle did appear in some surveys, neither they—nor any other new short-lived series—landed in first place for any state. Instead, most people appear to be indulging in nostalgic sitcoms or catching up on critically acclaimed dramas from the recent past (or present).

Perhaps unsurprisingly, Friends is the clear winner, coming in first in 13 states in just about every corner of the country, including Texas, California, Florida, and New York. Not only can 10 seasons with Rachel, Joey, and the rest of the gang keep you busy for 121 hours, but the upcoming Friends reunion makes this an even better time for a full rewatch. It’s not the only sitcom on the map: Gilmore Girls, The Office, and Rick and Morty all earned a handful of states each.

map of most watched TV shows in quarantine
Apparently, all it took to make Delawareans finally decide to watch Game of Thrones was a months-long quarantine.
CableTV.com

Other people seem to be using quarantine as an opportunity to commit to TV shows that their friends have probably been begging them to watch for ages. For residents of Washington, D.C. and New Mexico, it’s Breaking Bad, while people in Indiana, Kentucky, South Carolina, and West Virginia are finally pressing play on The Walking Dead. Based on this study, it looks like most states were already all caught up on Game of Thrones before quarantine—and some people probably rewatched the series just last year to prepare for the final season—but it did rank first in Delaware.

The map isn’t without a few surprises. Missourians, for example, are split between bingeing The Fresh Prince of Bel-Air and Ozark; and folks in Washington and Oregon are apparently all in on Star Trek.

You can see the full list and find out more about the study here.