Report: Nearly a Quarter of Netflix Users Would Cancel If the Service Introduced Ads

nicoletaionescu, iStock / Getty Images Plus
nicoletaionescu, iStock / Getty Images Plus

With original content costs running into the billions of dollars, Netflix may one day be unable to rely solely on subscription fees to generate revenue. If the company turns to advertising, though, an audience already accustomed to uninterrupted movies and television shows may decide to opt out.

According to a consumer survey of 1765 people by Hub Entertainment Research, 23 percent of respondents indicated they would drop Netflix if the service began running commercials. With 60 million subscribers in the United States, that would mean a loss of approximately 14 million users.

Under increased pressure from services like Hulu and Amazon Prime and with several more streaming services in the pipeline from Apple, Disney, and Warner Bros., Netflix has been aggressive in pursuing first-run movies like Roma and Triple Frontier to complement its original programming slate. To offset these costs, Netflix announced a price increase for subscribers in January that raised its traditional HD plan from $11 to $13 a month.

Ads, however, may still be in its future. In 2018, the company tested commercials promoting some of its original programming at the end of episodes.

If Netflix does consider advertising in the future, the survey indicates that it could help stave off a loss of subscribers by lowering prices. Roughly 86 percent of people polled would stick with the service if ads meant the price dropped by $2, and 88 percent would remain if it dropped by $3.

[h/t CNBC]

How Much Are You Spending on Streaming Services? This Handy Calculator Can Tell You

LightFieldStudios/iStock via Getty Images
LightFieldStudios/iStock via Getty Images

With the recent debut of both Disney+ and Apple TV+, not to mention upcoming launches for HBO Max, NBC’s Peacock, and more, streaming services are officially coming for cable television’s throne—and might sneakily empty your bank account while they're at it.

While a monthly fee of $10 to $15 seems easy enough to justify if you’re willing to sacrifice a burrito bowl or fancy cocktail once a month, the little voice in the back of your head is probably whispering, “but it still adds up.” To find out just how much, MarketWatch created a calculator that will not only tell you how much you’re spending on streaming services every month; it’ll also add up the lifetime cost of all those entertainment expenses.

The calculator covers Netflix, CBS All Access, Hulu, Amazon Prime, Sling TV, Disney+, Apple TV+, and YouTube TV, and it also includes a whole host of add-ons that you might not even have realized were available. Through Amazon Prime, for example, you can subscribe to HBO, Showtime, and other premium channels—but there are also more niche options like Hallmark Movies Now and NickHits (with iCarly, The Fairly OddParents, and other Nickelodeon classics).

As you check off services and add-ons, you’ll see your monthly bill on the right side of the total box, and the lifetime cost—which accounts for 50 years of streaming, adjusted for inflation—will balloon before your eyes on the left side. Below that, there’s an even larger number labeled as the lifetime “true” cost, which estimates how much you would’ve made if you had invested that money instead.

For example: If you sign up for basic monthly subscriptions to Netflix and Disney+ for $9 and $7, respectively, your lifetime cost totals around $16,200. However, if you had opted to invest that money, the 50-year prediction sees you walking away with almost $74,000.

Having said that, it’s understandably hard to look that far into the future, especially when Disney+ is tempting you with the Lizzie McGuire series, Star Wars spinoff The Mandalorian, and practically every beloved animated Disney movie from your childhood.

[h/t MarketWatch]

Hallmark Released Some Adorable Harry Potter Ornaments—Just In Time for Christmas

Amazon
Amazon

Even if you never received your letter of acceptance to Hogwarts on your 11th birthday, you can still add some magic to your Christmas tree this year with some Harry Potter Christmas ornaments from Hallmark. These pieces have more of a minimalist style than Hallmark's other Potter releases, which are modeled to look identical to the characters' movie counterparts. But with that simplicity comes a unique charm that is sure to be popular with Potterheads.

Shoppers can look for seven different ornaments, which include Harry, Ron Weasley, and Hermione Granger in mid-flight, as well as Hedwig, the Sorting Hat, Dobby, and the Hogwarts Crest. Each one comes with a hanger, so is ready to be put on your Christmas tree as soon as its out of the packaging. You can find each one for $9 on Amazon—though be forewarned that Harry is currently out of stock (but you can find an equally adorable replacement Potter for $8).

If you can’t get enough wizarding gifts this holiday season, then check out our Harry Potter gift guide, which includes everything from magical cookbooks to chess sets.

Mental Floss has affiliate relationships with certain retailers and may receive a small percentage of any sale. But we choose all products independently and only get commission on items you buy and don't return, so we're only happy if you're happy. Thanks for helping us pay the bills!

SECTIONS

arrow
LIVE SMARTER