Just when you thought pumpkin spice couldn't be incorporated into anything weirder—it's now available in everything from cream cheese, Oreos, and Pringles to hand sanitizer, deodorant, and air freshener—Umami Burger has dropped the news that it's releasing a Pumpkin Spice Latte Burger. Not just pumpkin spice, but coffee flavored, too.
"A couple of years ago some marketing exec decided that the official flavor of Autumn would become 'Pumpkin Spice,'" Umami's website reads. "So... Starbucks made it into a latte, Anthropology turned it into a candle, and the rest of the world followed suit. The funny thing is that all of these people going crazy for pumpkin spice, aren't actually enjoying any REAL pumpkin! This is where Umami Burger comes in. We love Fall. We love pumpkin. We love spice... Then it clicked! Let's make something REAL that showcases this season flavor everyone's obsessed with!"
The stunt burger is clearly poking fun at America's obsession with all things pumpkin spice. Says the press release, "On your way to yogilates or Starbucks, pick up the Pumpkin Spice Latte Burger... And don’t forget to throw on your Uggs. We swear you’ll be OBSESSED after first bite."
Joke or not, this burger is very real: Available at participating locations starting November 5 for a mere $4, it features tempura kabocha squash, spiced Mascarpone, garlic aioli, and a coffee glaze on the restaurant's signature beef patty. The burger will remain on menu until the end of the holiday season—or until supplies run out—for $12. Would you try it?