The 25 Most-Searched Halloween Costumes of 2019

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evgenyatamanenko/iStock via Getty Images / evgenyatamanenko/iStock via Getty Images

Whether hunting for the perfect Halloween costume is your favorite sport or not, there’s a good chance you’re dressing up this year to some degree—and maybe you’ve even Googled around for costume ideas.

To see which costumes are ruling search bars this year, Google created Frightgeist, a website that analyzed Google Trends data to compile a list of the most-searched Halloween costumes during September.

Unsurprisingly, It and Stranger Things both made the list of terms, as did other pop culture bigwigs like Spider-Man, Chucky, and Fortnite. However, plenty of people still want to masquerade as less-trademarked characters: Witches were the runner-up to It, and dinosaurs, unicorns, rabbits, pirates, and mice all made the top 15.

There’s also a significant demographic of people who were likely inspired by what they’ve seen in movies and television series, but didn’t want to imitate it exactly: 1980s, clowns, and superheroes are all in the top 25.

The stats for couples’ costumes, though completely different, are another blend of high-profile pop culture icons and more generic Halloween classics. Google shared with us that Lilo and Stitch took the number one spot, followed by Bonnie and Clyde and then The Fairly Oddparents’ Cosmo and Wanda. The Bible is big this year, too: Adam and Eve and “angel and devil” both hit the top 15.

Toy Story 4 certainly seemed to leave a lasting impression on movie theater audiences everywhere. Not only did Toy Story come in at number 17 on the overall most-searched list, but Woody and Jessie took the number 12 spot on the couples’ list, and Forky and Bo Peep have both been on the rise since January of this year.

Though the It franchise may have outshined Pennywise as an individual on the main list, he’s apparently quite a popular costume idea when it comes to babies and dogs—the homicidal clown took the number four spot on both lists.

Browse the full list of 25 hottest costume searches below, and check out some of the best bargains in the Halloween costume market here.

  1. It

  1. Witch

  1. Spider-Man

  1. Dinosaur

  1. The Descendants

  1. Clown

  1. Fortnite

  1. Chucky

  1. 1980s

  1. Unicorn

  1. Rabbit

  1. Pirate

  1. Stranger Things

  1. Mouse

  1. Harley Quinn

  1. Superhero

  1. Toy Story

  1. Princess

  1. Doll

  1. Mermaid

  1. Devil

  1. Ninja

  1. Vampire

  1. Cheerleader

  1. Bear