Why Are Truffles So Expensive?

Hannah Keyser
A number of factors go into the price of truffles.
A number of factors go into the price of truffles. / anzeletti/E+/Getty Images (truffles), Tetra Images/Getty Images (money)
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In 2014, a 4.16 pound white truffle—the so-called “World's Largest”—sold at a Sotheby’s auction for $61,250. It was actually a bargain price for the over-sized fungus: That year’s large crop, a result of abundant rain in Italy, had seen wholesale prices drop by 50 percent from the two previous ago.

In 2016, Mental Floss spoke to Vittorio Giordano, the Vice President and Truffle Guru at Urbani Truffles USA—which was founded in Italy in 1852—to figure out a little bit about why truffles are so expensive.

The Unpredictable Nature of Truffles

Black truffles
Black truffles. / Westend61/Getty Images

Urbani’s white truffles, which are rarer and more expensive than the black truffle, still come from Italy. (They can also be found in Croatia.)

“Truffle is a wild product, it is a natural product. It is not something you can cultivate or control,” Giordano explained. This unpredictability contributes to the extreme prices truffles can fetch.

People have tried for generations, to no avail, to farm truffles. And while recent attempts in the U.S. and Australia to recreate truffle-conducive habitats by planting chestnut, oak, and hazelnut trees have shown modest success, the crop has been insubstantial; rarely are full truffles salvageable.

Instead, Urbani works with a network of thousands of people to hunt for truffles around Italy. “A single truffle hunter with a dog can find a small amount—two ounces, three ounces, quarter of a pound—so we need a lot of people to make sure we are able to collect quantity we need,” he said. All those employees only drive the price up further.

The Role of Dogs in Truffle Hunting

22nd World Alba White Truffle Auction
This pooch found the 1.5-pound white truffle that sold for more than $200,000 at the 22nd World Alba White Truffle Auction in November 2022. / Stefano Guidi/GettyImages

It used to be the case that pigs took the place of the dog in that picture. Female—and only female—pigs were the original truffle seekers; the truffles smell like testosterone to the lady swine, making them easy and eagerly sought out.

There is a problem with swine, however.

“Pigs eat truffles. They don’t want to give the product back,” Giordano says. So, dogs were trained to put their noses to use for the cause; all they ask in return is a treat from their handler. (In fact, use of pigs to hunt truffles has been prohibited in Italy since 1985 because the animals damage the truffle beds in their zeal to get to the scent.) According to Urbani’s website, the best truffle hunting breeds are Lagotto Romagnolo, Bracco, and Pointer, but labs, beagles, setters, and cocker spaniels are also used.

How Transport Affects Truffle Cost

Once the truffle is unearthed—and a portion of the precious find is put back into the ground to act as a spore and repopulate—there’s the matter of getting the truffle to a plate. Truffles immediately begin losing water to evaporation as soon as they’re dug up. To combat that, no expense is spared to get the truffle where it’s going.

“The truffle we deliver to the restaurants and distributors, less than 36 hours before were underground in Italy,” Giordano says. And the cost to make that happen adds up. Black truffles, the more common variety, currently cost about $103 per ounce, while white truffles top the charts at $300 per ounce. But the much more reasonably priced truffle butter is pretty delicious, too.

A version of this story originally ran in 2016; it has been updated for 2023.

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