Easter is ruined! The candy company, normally known for their amazingly creamy chocolate, has replaced the shell's dairy milk with "standard cocoa mix chocolate" this season. The outrage!
"It's no longer Dairy Milk. It's similar, but not exactly Dairy Milk," a Kraft representative told The Sun. "We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we've used it this year."
There are other changes afoot, too: There will now be five eggs in a pack instead of six (prices will remain the same). Cadbury defended this decision on Twitter with some wordplay:
@Harry_Hazard This is a sticky situation! Rising costs have meant we’ve changed our packs but also reduced RRP.Retailers set the final price
— Cadbury UK (@CadburyUK) January 12, 2015
@missemanuel We appreciate this isn’t eggscellent news, but due to rising costs we’ve changed to 5 packs and reduced RRP. 1/2
— Cadbury UK (@CadburyUK) January 12, 2015
Unappeased by the punny tweets, angry fans of the gooey chocolate snack continue to attack Cadbury on all social media fronts. Many loyalists blame the Kraft takeover for the recipe switch; American eggs have traditionally been made with powdered milk instead of full dairy cream.
Whether or not Cadbury will switch back to the original recipe is still up in the air. We urge them to read up on the New Coke scandal and bring back the Creme Egg Classic.