How Nintendo Conquered Manhattan in 1985

getty images
getty images

A number of things crossed Bruce Lowry’s mind as he listened to Nintendo of Japan President Hiroshi Yamauchi speak. It was 1985, and the company—flush with capital thanks to the success of arcade sensation Donkey Kong—was poised to move into the American home console market. Yamauchi seemed completely undeterred by the fact that retailers were still stinging from the 1983 implosion of video games: oversaturation and poor quality control had led to systems from Atari and Coleco collecting dust in bargain bins. The former had even buried hundreds of thousands of unsold cartridges in the New Mexico desert, a metaphor for the collapsing industry as a whole.

But Lowry, who had been hired by Nintendo as Vice President of Sales after a stint at Pioneer, also knew things could be different under Yamauchi’s watch if they employed the right strategy. For one, Nintendo’s Famicom (“family computer”) system had sold 2.5 million units in Japan; for another, the games themselves looked far more sophisticated than previous offerings. Lowry’s own sons had played a prototype system and declared it “the real thing,” with the home versions virtual carbon copies of the arcade experience.

A slow rollout of the Nintendo Entertainment System (NES), Lowry figured, could work. If retailers and consumers were exposed to the game play and ad copy was worded to avoid direct comparison to the market losers, they might have a chance. Houston would be a good place to start. Or Nashville. Someplace, Lowry says, where “if we made a mistake, it wouldn’t have destroyed things. We could figure it out.”

Shoppers try out the NES during the fall 1985 mall tour, via Howard Phillips

Lowry’s internal strategy was broken by Yamauchi’s announcement: the North American debut of the NES would happen in New York City. It had the highest concentration of press, the biggest vendors, and the cache of being a cultural epicenter. It was also an area hit hard by Atari’s collapse, with those same retailers ready to suffocate any video game advocate within arm’s reach.

“We’re launching in New York,” Yamauchi said, his daughter translating, “because that’s where success happens.”

The room grew silent. Lowry sighed. “Leaving Pioneer,” he says, “suddenly seemed like the stupidest mistake of my life.”

The Game Plan

For Lowry and the dozens of Nintendo of America employees who migrated from company headquarters in Seattle to the East Coast in the fall of 1985, selling a gaming system presented a challenge. Though they knew the NES was a giant leap forward, the marketplace was prepared to treat any electronic entertainment like poison. In order to even be heard, they’d have to change the narrative.

The Famicom was originally put on display during the January 1985 Consumer Electronics Show, where Nintendo had dubbed it the Advanced Video System and paired it with strange accessories like a cassette recorder and keyboard; one game professed to tell fortunes. With no children around at an industry trade show, they weren’t sure how much interest they were going to get, but Lowry remembers seeing some buyers gambling on their Golf title. “They kept coming back,” he says. I noticed that when they kept slapping money down on the monitor. It was a good sign.”

No one doubted the games were addictive, but the aesthetics of the clunky-looking system were lacking: Staffers sat down and began refining the control deck to appeal more to children. At the time, the toy industry was awash in robots like Transformers. Nintendo’s Japanese designers developed the R.O.B., or Robotic Operating Buddy, which sported a binocular-shaped head and could “assist” players with objectives in specific games. Nintendo also decided to include the Zapper, a light gun that could take aim at the targets in Duck Hunt.

The company figured the accessories would further distance themselves from past console failures. To help prove it, they conducted extensive market research in Paramus, New Jersey in the summer of 1985. Lowry remembers holding up the Zapper and telling a mother, “It comes with a gun!”

“Not in my house it doesn’t,” she said.

With electronics already being manufactured, there was no opportunity to return to the drawing board. The NES launch was set for late October, which concerned Lowry greatly. “For a Christmas item, you want to be in stores starting in August,” he says. “It was a hugely compressed window of time.”

A trade ad hyping the arrival of R.O.B., Nintendo's attempt to connect with the robot-toy trend of the mid-1980s, via Howard Phillips

But Yamauchi was unwavering. His son-in-law, Minoru Arakawa, was running Nintendo of America and had a gentle way of pushing the team forward, encouraging the belief the NES was different and that the industry could be resuscitated with the right strategy. The company leased a base of operations in Hackensack, New Jersey, a musty warehouse where inventory would be stored, seven-foot tall retail displays built, and sales calls made. Employees—arcade distributors and later company VPs Al Stone and Ron Judy, warehouse manager Howard Phillips, contracted sales guru Sam Borofsky, and development chair Don James among them—all worked in concert to set up what amounted to a satellite operation.

Prior to arriving, Lowry had made his first official vendor call to Woolworth’s. It was brief. “No way,” their buyer said. “Not touching it. See ya.”

Later, Lowry would pitch in to unload the first inventory shipment from Japan. The salesman remembers looking at the towering pile of NES systems, which took up an entire side of the warehouse, and wondered where they were all going to go.

Multi-Player

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While Lowry was knocking on doors that were subsequently slamming shut, Gail Tilden was busy trying to convince both the media and consumers that the NES was worth a shot. Hired as a Vice President of Brand Management in 1983 after a former colleague went on maternity leave, Tilden knew little about the implosion of console gaming. “I liked playing Frogger,” she says. “And Pac-Man. Nintendo, to me, was the Donkey Kong company.”

Tilden joined the team in New Jersey and set about trying to draw media interest for the system’s official launch party in October at a trendy spot called the Visage. Unfortunately, the event coincided with the death of actor Yul Brynner and the terrorist hijacking of a ship. “There was real news and soft news,” she says. “We were non-news.”

Attempts to entice a major ad agency to handle commercials proved equally frustrating. Lee Clow, who had just co-created the infamous Apple Orwellian 1984 commercial, didn’t even bother submitting a bid because Nintendo was so small. Others told them the name Nintendo was unpronounceable and would have to be changed. Eventually, Tilden found a smaller agency, Geers Gross, to tackle a series of commercials to air in the local market. “We shot two or three at one time,” she says. “The director ended up in the hospital with exhaustion.”

To combat what Lowry perceived as a poor impression of video games, an early spot depicted a mother watching her children slaughter the waterfowl of Duck Hunt in the safety of their living room. “At the time, drugs were in arcades and it was a bad element,” he says. “We came up with the concept of … Mom has her family home again. People didn’t want kids in arcades.”

Print ads avoided words like “video games” and “cartridges,” which carried negative connotations. Instead, they focused on R.O.B. or the “control deck” and “game paks” available. Tilden also learned a lesson from failed software, which packaged their primitive graphics in boxes with thrilling artwork. (Marketing expert Borofsky had worked for Atari and was quick to point out their mistakes.) “We didn’t want to over-promise,” she says. “We used pixels right on the box so people would know what they were getting.”

Nintendo also had sub-categories for games, which ranged from $20 to $35 each. “One of the categories was Education, which was Donkey Kong, Jr. Math,” Tilden says. “Then you had a programmable game with ExciteBike. That was part of the idea of separating ourselves, making sure people knew there were selections for everyone.”

The Hackensack team delivered their own inventory to stores, which revealed a culture clash: Nintendo’s Seattle exports didn’t think twice about leaving a cargo van unattended in the Bronx. “Everything was getting stolen out of the back,” Tilden says, laughing. “It was a different New York back then.”

Every weekend, Tilden and other employees would venture out to a mall in New York or New Jersey to set up a display intended to pull in foot traffic. Store owners shrugged, but Nintendo had wisely hired Mets players like Mookie Wilson and Ron Darling to draw attention. The pair would sign autographs and compete against shoppers in Baseball. Kids who tried the NES were enthralled, though Tilden had little patience for R.O.B., which had a glacial non-urgency in performing for a crowd. “It was hilarious to try and make him do anything,” she says. “The thing moved at the speed of grass growing.”

Titles like Duck Hunt were what Tilden calls “pick up and play games,” which required virtually no instruction—making them perfect for passersby. Nintendo had a total of 15 to 18 offerings that season, though no one can say for certain that their future signature hit, Super Mario Bros., was among them. Store ads featured the title—which was already available in Japan—though it could have been reprinted from a master list provided by the company before the game had actually shipped.

While the plumber may have helped move things along, no one game was likely to help retailer apprehension. Regional franchises like the now-defunct Wiz were slowly climbing on board—not because of familiarity with Nintendo, but because of the trust Lowry had built as a Pioneer representative. “It wasn’t anything formal, but I let these guys know we weren’t going to leave them hanging,” he says of Nintendo’s willingness to be flexible with accounts. “If they bought inventory and it didn’t sell, they knew we would help them out.” It wasn’t an explicit promise to return unsold stock, but it helped ease concerns about carrying the $139.99 product at a time Atari systems were rotting on shelves at $50.

”I had retailers saying they’d discount it to $100,” Lowry says. “I said, ‘No, you won’t.’” Nintendo had an absolute conviction in the quality of their product and weren’t willing to compromise, even when pitches didn’t go well: Once, after Lowry’s grandmother passed away, Arakawa was left to demonstrate Baseball for buyers at Sears. “Here’s this engineer from MIT who loved baseball,” Lowry says. He wanted to play all nine innings and they’re just glazed over.”

Eventually, Sears, Macy’s, and other national chains signed on, motivated in part by the sheer hustle demonstrated by Nintendo’s team. But in an era where Walmart was not yet a power player, one account stood out above the rest: Toys “R” Us.

The Final Boss

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As the nation’s then-largest purveyor of playthings, Toys “R” Us had profited handsomely from the Atari craze of the early 1980s. But that meant the company also took a bath when unsold stock began to pile up. By spring 1985, games were being sold for $5 with a $5 rebate from third-party producer Parker Brothers. “They had taken a tremendous hit from the Atari days,” Lowry says.

He sat with the franchise’s buyer—Lowry doesn’t recall his name—who wasn’t radiating enthusiasm. Nearby was Howard Moore, the chain’s Executive Vice President. According to Lowry, the buyer wasn’t swayed by his pitch, by R.O.B., or by the possibility of eating another Atari-sized loss.

“I don’t think we really want to get involved,” he said. Lowry was crushed. Toys “R” Us could set a precedent, but it went both ways. Other stores could be encouraged by their participation, or put off by a lack of it. But before Lowry could protest, Moore intervened. He knew and trusted Lowry.

“Well, that’s why I’m Executive Vice President, Bruce,” he said. “We’ll do it.”

The store went one step further, allowing Nintendo to set up an interactive display at a time when it was not company policy to do so. “That was our biggest move,” Lowry says, along with getting a foot in the door at FAO Schwartz, which featured a massive window set-up viewable from the street. (The store’s buyer happened to be a gamer.) The team was ecstatic—at least until the father of one of the television spot actors saw it and complained. His kid’s contract didn’t include the rights to show it in stores.

The Nintendo Entertainment System officially went on sale in late October across nearly 500 stores in New York, New Jersey, and parts of Connecticut. Retailers paid $98 wholesale; $139.99 bought consumers the console, two controllers, R.O.B., the Zapper, Duck Hunt, and Gyromite.

The brochure for Nintendo's Advanced Video System, shown in January 1985 at a trade show but never released, via Howard Phillips

Stores featured giant R.O.B. displays showing off Nintendo’s graphics and features; one had an audience of the robots moving their heads in unison. Kids, Nintendo’s real clientele, passed word around: This was not another Atari. Like Lowry’s children, they recognized something new and different. (The television spots may not have done much to raise awareness; airing late at night, they were bartered, with Nintendo trading consoles for airtime and the barter agency selling the units right back to Toys “R” Us.)

By the time Christmas 1985 drew to a close, Nintendo’s exhausted sales force had managed to move between 50,000 and 90,000 consoles. (Lowry says they exceeded their goal of 50,000 units; Tilden believes a New York Times story citing 90,000 consoles may have been Nintendo’s attempt to exaggerate for media.) Either way, it was enough for the team to feel good about moving their efforts to Los Angeles and then nationally. By 1988, sales had grown to $1.7 billion; in 1989, 9 million systems were sold. When the NES was finally retired in the 1990s, more than 60 million had been installed. The media went from writing obituaries for the game industry to wondering who could challenge Nintendo, which was quickly becoming one of the all-time biggest success stories in the toy world.

Lowry left soon after the launch to head up Sega, which would later prove a worthy adversary; Tilden became editor-in-chief of Nintendo Power, an official magazine that was essentially a giant advertisement for games that quickly reached over a million subscribers. But the true monument to their achievement in Manhattan may have come in 2005, when the company opened a 10,000 square foot Nintendo World store at Rockefeller Center.

“Going into New York, there was really no other option than be successful,” Lowry says. “After Yamauchi was done, we walked out of the hotel room, had a cocktail and said, ‘This changes everything. But we can do it.’ And we did it.”

10 of the Most Popular Portable Bluetooth Speakers on Amazon

Altech/Bose/JBL/Amazon
Altech/Bose/JBL/Amazon

As convenient as smartphones and tablets are, they don’t necessarily offer the best sound quality. But a well-built portable speaker can fill that need. And whether you’re looking for a speaker to use in the shower or a device to take on a long camping trip, these bestselling models from Amazon have you covered.

1. OontZ Angle 3 Bluetooth Portable Speaker; $26-$30 (4.4 stars)

Oontz portable bluetooth speaker
Cambridge Soundworks/Amazon

Of the 57,000-plus reviews that users have left for this speaker on Amazon, 72 percent of them are five stars. So it should come as no surprise that this is currently the best-selling portable Bluetooth speaker on the site. It comes in eight different colors and can play for up to 14 hours straight after a full charge. Plus, it’s splash proof, making it a perfect speaker for the shower, beach, or pool.

Buy it: Amazon

2. JBL Charge 3 Waterproof Portable Bluetooth Speaker; $110 (4.6 stars)

JBL portable bluetooth speaker
JBL/Amazon

This nifty speaker can connect with up to three devices at one time, so you and your friends can take turns sharing your favorite music. Its built-in battery can play music for up to 20 hours, and it can even charge smartphones and tablets via USB.

Buy it: Amazon

3. Anker Soundcore Bluetooth Speaker; $25-$28 (4.6 stars)

Anker portable bluetooth speaker
Anker/Amazon

This speaker boasts 24-hour battery life and a strong Bluetooth connection within a 66-foot radius. It also comes with a built-in microphone so you can easily take calls over speakerphone.

Buy it: Amazon

4. Bose SoundLink Color Bluetooth Speaker; $129 (4.4 stars)

Bose portable bluetooth speaker
Bose/Amazon

Bose is well-known for building user-friendly products that offer excellent sound quality. This portable speaker lets you connect to the Bose app, which makes it easier to switch between devices and personalize your settings. It’s also water-resistant, making it durable enough to handle a day at the pool or beach.

Buy it: Amazon

5. DOSS Soundbox Touch Portable Wireless Bluetooth Speaker; $28-$33 (4.4 stars)

DOSS portable bluetooth speaker
DOSS/Amazon

This portable speaker features an elegant system of touch controls that lets you easily switch between three methods of playing audio—Bluetooth, Micro SD, or auxiliary input. It can play for up to 20 hours after a full charge.

Buy it: Amazon

6. Altec Lansing Mini Wireless Bluetooth Speaker; $15-$20 (4.3 stars)

Altec Lansing portable bluetooth speaker
Altec Lansing/Amazon

This lightweight speaker is built for the outdoors. With its certified IP67 rating—meaning that it’s fully waterproof, shockproof, and dust proof—it’s durable enough to withstand harsh environments. Plus, it comes with a carabiner that can attach to a backpack or belt loop.

Buy it: Amazon

7. Tribit XSound Go Bluetooth Speaker; $33-$38 (4.6 stars)

Tribit portable bluetooth speaker
Tribit/Amazon

Tribit’s portable Bluetooth speaker weighs less than a pound and is fully waterproof and resistant to scratches and drops. It also comes with a tear-resistant strap for easy transportation, and the rechargeable battery can handle up to 24 hours of continuous use after a full charge. In 2020, it was Wirecutter's pick as the best budget portable Bluetooth speaker on the market.

Buy it: Amazon

8. VicTsing SoundHot C6 Portable Bluetooth Speaker; $18 (4.3 stars)

VicTsing portable bluetooth speaker
VicTsing/Amazon

The SoundHot portable Bluetooth speaker is designed for convenience wherever you go. It comes with a detachable suction cup and a carabiner so you can keep it secure while you’re showering, kayaking, or hiking, to name just a few.

Buy it: Amazon

9. AOMAIS Sport II Portable Wireless Bluetooth Speaker; $30 (4.4 stars)

AOMAIS portable bluetooth speaker
AOMAIS/Amazon

This portable speaker is certified to handle deep waters and harsh weather, making it perfect for your next big adventure. It can play for up to 15 hours on a full charge and offers a stable Bluetooth connection within a 100-foot radius.

Buy it: Amazon

10. XLEADER SoundAngel Touch Bluetooth Speaker; $19-$23 (4.4 stars)

XLeader portable bluetooth speaker
XLEADER/Amazon

This stylish device is available in black, silver, gold, and rose gold. Plus, it’s equipped with Bluetooth 5.0, a more powerful technology that can pair with devices up to 800 feet away. The SoundAngel speaker itself isn’t water-resistant, but it comes with a waterproof case for protection in less-than-ideal conditions.

Buy it: Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

29 Movies That Almost Starred Harrison Ford

Stephane L'hostis/Getty Images
Stephane L'hostis/Getty Images

By 1976, Harrison Ford had been acting for over a decade, most prominently as Bob Falfa in George Lucas’s American Graffiti (1973), and Martin Stett in Francis Ford Coppola’s The Conversation (1974). Unfortunately for Ford, he was still as well known for his carpentry as he was his filmography, and Lucas was against using the same actor in more than one of his movies. Still, there was hope: Lucas hired Ford to read lines as Han Solo during auditions with prospective actors, and Lucas was eventually convinced that the Chicago-born actor was the man to play the incorrigible Millennium Falcon captain with the heart of gold. Now, let's look back at some films that almost featured Harrison Ford.

1. The Graduate (1967)

Director Mike Nichols rejected the then 25-year-old Ford for The Graduate's Benjamin Braddock, who ended up being played by Dustin Hoffman. Nichols and Ford finally worked together in Working Girl (1988) and Regarding Henry (1991), the latter of which was written by The Force Awakens' writer-director J.J. Abrams.

2. Midnight Cowboy (1969)

Dustin Hoffman and Jon Voight in Midnight Cowboy (1969)
Jon Voight and Dustin Hoffman in Midnight Cowboy (1969)
20th Century Fox Home Entertainment

Ford flew 3000 miles to New York City—on his own dime—to audition for the role of Midnight Cowboy's Joe Buck. John Schlesinger went with Jon Voight.

3. Alien (1979)

Two years after Star Wars, Ford was turning down parts. He declined playing Captain Dallas in Alien, letting Tom Skerritt handle that.

4. E.T. the Extra-Terrestrial (1982)

Ford was cut from E.T. He played Elliott’s school principal. His face was not visible, because other than Elliott’s mother, Steven Spielberg tried to not show the faces of the adults.

5. Making Love (1982)

The then-controversial film was about Zach (Michael Ontkean), a doctor who is married to Claire (Kate Jackson), but starts a relationship with Bart (Harry Hamlin), a novelist. Ford, Michael Douglas, and Richard Gere all turned down playing the male leads. Making Love ended up being a commercial and critical failure.

6. Terms of Endearment (1983)

Jack Nicholson won the Oscar for Best Supporting Actor for his performance as Garrett Breedlove in Terms of Endearment. Ford turned that role down.

7. Beverly Hills Cop (1984)

Ford admitted he was offered the lead after Sylvester Stallone dropped out, and before it was turned into a comedy starring Eddie Murphy. He said he saw the movie and had no regrets on declining. It helps that he starred in Witness (1985) instead, which landed him his first (and so far only) Oscar nomination.

8. Big (1988)

Off of Anne Spielberg (Steven’s sister) and Gary Ross’ script, producer/director James L. Brooks spent six months waiting for Ford to play Josh Baskin. But Ford wasn't pleased with the choice of director. Eventually, Tom Hanks ended up playing the lead, with Penny Marshall directing.

9. Die Hard (1988)

Alan Rickman and Bruce Willis in 'Die Hard' (1988).
Alan Rickman and Bruce Willis in Die Hard (1988).
20th Century Fox Home Entertainment

Arnold Schwarzenegger, Sylvester Stallone, Burt Reynolds, Richard Gere, Don Johnson, and Ford all turned down the role of John McClane before Bruce Willis signed up for Die Hard.

10. Who Framed Roger Rabbit (1988)

There was “alleged idle talk” between Spielberg, Robert Zemeckis, and Ford to star as Eddie Valiant before they moved on to trying—and failing—to contact Bill Murray. Bob Hoskins got the part.

11. Ghost (1990)

Ford read the script to Ghost three times and didn’t understand it, so he turned the role of Sam Wheat down. Patrick Swayze apparently understood, and the rest was history.

12. The Hunt for Red October (1990)

Director John McTiernan tried to get Ford to play CIA analyst Jack Ryan, years before he would do so for the sequel Patriot Games (1992), replacing Alec Baldwin.

13. Misery (1990)

Kathy Bates and James Caan star in 'Misery' (1990)
Kathy Bates and James Caan star in Misery (1990).
20th Century Fox Home Entertainment

William Hurt, Kevin Kline, Michael Douglas, Dustin Hoffman, Robert De Niro, Al Pacino, Richard Dreyfuss, Gene Hackman, Warren Beatty, and Ford said no to playing novelist Paul Sheldon in the adaptation of Stephen King's Misery. James Caan said yes.

14. Cape Fear (1991)

Martin Scorsese asked Robert De Niro to ask Ford to play the lawyer Sam Bowden in the remake of the 1962 thriller Cape Fear. Ford told De Niro he would only do it if he could play Max Cady and De Niro would play Bowden. De Niro did not want to do that, so Nick Nolte ended up in the role.

15. JFK (1991)

Ford was Oliver Stone’s first choice to play district attorney Jim Garrison in JFK, but he was unavailable, on a long vacation. Kevin Costner played the part instead.

16. Jurassic Park (1993)

Sam Neill in 'Jurassic Park' (1993)
Sam Neill in Jurassic Park (1993).
Universal Pictures

Ford could have been Dr. Alan Grant (Sam Neill). Spielberg claimed he offered the role to the actor at the 30th anniversary screening of Raiders of the Lost Ark after Ford said Spielberg only hired him for the Indiana Jones movies.

17. Outbreak (1995)

Producer Arnold Kopelson asked Ford to play Sam Daniels, but he said no. Dustin Hoffman, who became famous 10 years before Ford after he beat him out to play Benjamin Braddock in The Graduate, said yes.

18. Half Baked (1998)

Dave Chappelle asked Ford to make a cameo in Half Baked. Ford declined, without giving a reason.

19. Saving Private Ryan (1998)

Tom Hanks, Tom Sizemore, Paschal Friel, Rolf Saxon, and Adam Shaw in 'Saving Private Ryan' (1998)
Tom Hanks, Tom Sizemore, Paschal Friel, Rolf Saxon, and Adam Shaw in Saving Private Ryan (1998).
Paramount Home Entertainment

Spielberg considered both Mel Gibson and Ford before tapping Tom Hanks to play Captain Miller, in an Oscar nominated performance.

20. The Thin Red Line (1998)

Sean Penn, on behalf of director Terrence Malick, called Ford and asked him to appear in the war epic alongside him, Adrien Brody, George Clooney, John Cusack, Woody Harrelson, John C. Reilly, and John Travolta.

21. Runaway Bride (1999)

Ford, Mel Gibson, Michael Douglas, and Ben Affleck were set to play Ike Graham during the 10-year development process. Richard Gere got the role as part of a Pretty Woman reunion with Julia Roberts and director Garry Marshall.

22. The Patriot (2000)

Ford believed the movie would be too violent. Mel Gibson was okay with that.

23. The Perfect Storm (2000)

George Clooney, Mark Wahlberg, John C. Reilly, William Fichtner, Allen Payne, and John Hawkes in The Perfect Storm (2000)
William Fichtner, John C. Reilly, Mark Wahlberg, George Clooney, Allen Payne, and John Hawkes in The Perfect Storm (2000).
Warner Home Video

Air Force One director Wolfgang Petersen wanted to work with Ford again, but he turned the lead role of Captain BIlly Tyne down. After Mel Gibson wanted too much money, George Clooney got the role.

24. Proof of Life (2000)

Ford and, once again, Mel Gibson could have played Terry Thorne in the action movie. Instead, director Taylor Hackford told the studio he preferred Russell Crowe for the role, and won the argument.

25. Traffic (2000)

20th Century Fox decided they only wanted the Steven Soderbergh-directed project if Harrison Ford agreed to star. Ford became interested before backing out, and the major studio did, too. The movie ended up being produced by USA Films, and won four Oscars.

26. The Sum of All Fears (2002)

Ben Affleck became the third actor to play Jack Ryan when Ford and director Phillip Noyce couldn’t agree on how to fix the script.

27. Insomnia (2002)

Ford and director Jonathan Demme worked on getting an American remake of the Norwegian thriller made. Ford was to play police detective Will Dormer but Christopher Nolan ended up directing, and Al Pacino took over the lead.

28. Syriana (2005)

Ford had questions over the validity of some of the geopolitical story involving petroleum products and the oil industry, only later finding that the parts he found untruthful were taken out. He said he wished he took the role of Rob Barnes after seeing the movie. George Clooney ended up playing Barnes, and won a Best Supporting Actor for his work.

29. A History of Violence (2005)

Ford turned down playing small-town diner owner/mobster-in-hiding Tom Stall in David Cronenberg's crime thriller. Viggo Mortensen got the gig.

This story has been updated for 2020.