Why Do So Many News Anchors Sound Alike?

News anchors have mastered the art of being linguistically neutral.
News anchors have mastered the art of being linguistically neutral.
iofoto/iStock via Getty Images

No matter which channel you tune into or what local broadcast you receive, news anchors share one common trait beyond professional attire and perfect hair. They tend to sound exactly the same, from their cadence to enunciation to a completely curious lack of a regional accent. How does that happen?

Broadcasters didn’t always sound so geographically neutral. In the early part of the 20th century, many radio personalities and performers adopted what was known as a Mid-Atlantic accent, or a blend of mannered British and the East Coast dialect of the United States. This polished, proper method of speaking was popular in Hollywood movies of the 1930s and on radio because it signaled some kind of upper-class education and erudition. Thanks to America’s infatuation with England, sounding even vaguely British made people sound intelligent. Pundits like William F. Buckley Jr. carried the Mid-Atlantic torch even as it fell out of favor in entertainment.

The more contemporary practice of sounding linguistically neutral is often referred to as having a General American accent—which is a bit misleading, since there’s really not much of an accent at all. Also referred to as Standard American, Broadcast English, or Network English, General American was a term first used in the 1920s and '30s by linguists who wanted to isolate a more widespread accent than the New England or Southern dialects. The scholar George Philip Krapp used the phrase in his 1925 book The English Language in America; linguist John Kenyon referred to it in his 1930 title American Pronunciation, where he insisted that 90 million Americans spoke General American.

As the century wore on, a wider range of regional accents were recognized, and it became almost impossible to generalize between New England, Southern, and General American. Though some linguists disagree on the definition of General American, it’s still largely considered a speaking voice that lacks regional flair.

So why do news anchors rely on it? One of the biggest reasons is to keep their employment opportunities open. Local anchors who deliver the nightly news for affiliate stations are often vagabonds, taking jobs across the country, and those different networks prefer a General American accent. If an anchor hailing from the South committed to delivering the day’s top stories in a Southern accent, for example, it’s not likely a New York station would feel viewers could warm to them. Likewise, a Brooklyn accent might sound peculiar when Los Angeles residents want a rundown of local headlines.

But an accent is only a portion of a broadcaster’s delivery. At broadcasting schools, television journalists are trained to speak at a moderate speed and enunciate each word clearly. (Whether they realize it or not, young broadcasters may also start out emulating their news anchor heroes who had impeccable diction, like Walter Cronkite or Ted Koppel.) No letters are dropped. Sentences are composed for ease of reading off a teleprompter.

Plain speaking also needs to fit whatever footage is being shown while the anchor is talking. Uneven modulation could be distracting, though some anchors do choose to emphasize words by drawing them out (“muur-der”) or adopt a more somber tone when reporting on tragic events.

Some anchors have also reported being more careful with their speech because broadcast microphones are often unforgiving. Words beginning with P tend to pop, for example. Broadcasting school drills out the kind of casual and conversational voice that doesn’t translate well to a newscast.

Of course, some linguists believe there’s no such thing as being totally free of an accent. A Southerner trying to remove any trace of a drawl is going to sound different than someone from New England attempting to do the same. We may not notice simply because humans aren’t that great at recognizing more subtle accents, especially our own. Broadcasters may sound alike in large part because they all enunciate and attempt to achieve articulatory precision. Few anchors will say “dubya.” They will say “double-you.” But that occasional “dubya” is what makes speech patterns sound different.

And that’s all the news we have today.

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The 10 Best Memorial Day 2020 Sales

iRobot,GoWise,Funko via Wayfair, Entertainment Earth
iRobot,GoWise,Funko via Wayfair, Entertainment Earth

The Memorial Day sales have started early this year, and it's easy to find yourself drowning in offers for cheap mattresses, appliances, shoes, and grills. To help you cut through the noise and focus on the best deals around, we threw together some of our favorite Memorial Day sales going on right now. Take a look below.

1. Leesa

A Leesa Hybrid mattress.
A Leesa Hybrid mattress.
Leesa

Through May 31, you can save up to $400 on every mattress model Leesa has to offer, from the value-minded Studio by Leesa design to the premium Leesa Legend, which touts a combination of memory foam and micro-coil springs to keep you comfortable in any position you sleep in.

Find it: Leesa

2. Sur La Table

This one is labeled as simply a “summer sale,” but the deals are good only through Memorial Day, so you should get to it quickly. This sale takes up to 20 percent off outdoor grilling and dining essentials, like cast-iron shrimp pans ($32), a stainless steel burger-grilling basket ($16), and, of course, your choice of barbeque sauce to go along with it.

Find it: Sur la Table

3. Wayfair

KitchenAid Stand Mixer on Sale on Wayfair.
Wayfair/KitchenAid

Wayfair is cutting prices on all manner of appliances until May 28. Though you can pretty much find any home appliance imaginable at a low price, the sale is highlighted by $130 off a KitchenAid stand mixer and 62 percent off this eight-in-one GoWise air fryer.

And that’s only part of the brand’s multiple Memorial Day sales, which you can browse here. They’re also taking up to 40 percent off Samsung refrigerators and washing machines, up to 65 percent off living room furniture, and up to 60 percent off mattresses.

Find it: Wayfair

4. Blue Apron

If you sign up for a Blue Apron subscription before May 26, you’ll save $20 on each of your first three box deliveries, totaling $60 in savings. 

Find it: Blue Apron

5. The PBS Store

Score 20 percent off sitewide at Shop.PBS.org when you use the promo code TAKE20. This slashes prices on everything from documentaries like Ken Burns’s The Roosevelt: An Intimate History ($48) and The Civil War ($64) to a Pride & Prejudice tote bag ($27) and this precious heat-changing King Henry VIII mug ($11) that reveals the fates of his many wives when you pour your morning coffee.

Find it: The PBS Store

6. Amazon

eufy robot vacuum.
Amazon/eufy

While Amazon doesn’t have an official Memorial Day sale, the ecommerce giant still has plenty of ever-changing deals to pick from. Right now, you can take $100 off this outdoor grill from Weber, $70 off a eufy robot vacuum, and 22 percent off the ASUS gaming laptop. For more deals, just go to Amazon and have a look around.

7. Backcountry

You can save up to 50 percent on tents, hiking packs, outdoor wear, and more from brands like Patagonia, Marmot, and others during Backcountry's Memorial Day sale.

Find it: Backcountry

8. Entertainment Earth

Funko Pops on Sale on Entertainment Earth.
Entertainment Earth/Funko

From now until June 2, Entertainment Earth is having a buy one, get one half off sale on select Funko Pops. This includes stalwarts like the Star Wars and Batman lines, and more recent additions like the Schitt's Creek Funkos and the pre-orders for the upcoming X-Men movie line.

Find it: Entertainment Earth

9. Moosejaw

With the promo code SUNSCREEN, you can take 20 percent off one full-price item at Moosejaw, along with finding up to 30 percent off select items during the outdoor brand's summer sale. These deals include casual clothing, outdoor wear, trail sneakers, and more. 

Find it: Moosejaw

10. Osprey

Through May 25, you can save 25 percent on select summer items, and 40 percent off products from last season. This can include anything from hiking packs and luggage to outdoorsy socks and hats. So if you're planning on getting acquainted with the great outdoors this summer, now you can do it on the cheap.

Find it: Osprey

At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

Why Do Brides Carry Bouquets?

Thanks to the ancient Romans, today's brides never have to worry about what to do with their hands in wedding photos.
Thanks to the ancient Romans, today's brides never have to worry about what to do with their hands in wedding photos.
frantic00/iStock via Getty Images

While the bridal bouquet isn’t exactly a wedding necessity—the show could technically go on without it—it’s still a pretty integral part of the ceremony. To put this in perspective, just imagine how odd it would seem for a bride to walk down the aisle empty-handed.

So where did the tradition come from? Though some have suggested wedding flowers were originally used to mask body odor before frequent bathing became the norm, that’s a misconception. In fact, the earliest bridal bouquets didn’t contain very many flowers, if any—instead, they mostly comprised herbs. According to Reader’s Digest, ancient Romans were the first to adopt the practice of sending their brides down the aisle with bundles of herbs, which symbolized things like fidelity and fertility.

Dill, already a known aphrodisiac at the time, was especially common in those bouquets, and it was also often served at wedding receptions to help the bride and groom prepare to consummate their bond. Garlic was sometimes used in the bouquets, too, since it was thought to protect the bride from bad luck or evil spirits.

Over the following centuries, people started to introduce other flora into their wedding bouquets, flowers included. As Snopes reports, marigolds gained popularity in 16th-century England as a symbol of faithfulness and endless love, because marigolds are so faithful to the Sun—blooming in daylight and closing their petals at night. And, like dill, they were considered an aphrodisiac.

Then, during the Victorian era, floriography (the language of flowers) became a prevalent fad, and people began to send each other carefully-assembled bouquets of flowers with specific meanings, which your handy floral dictionary could help you decipher. According to Atlas Obscura, pennyroyal meant “You must leave,” for example, while a pineapple would clearly convey to your lover that you think they’re perfect.

Secret flower messages fell out of fashion as the world shifted focus to World War I, but bridal bouquets never did—though you might want to make sure yours doesn’t contain any pennyroyal, just in case your soon-to-be spouse happens to be a closet floriographer.

[h/t Reader’s Digest]