This Richard Simmons Action Figure Will Motivate Your Other Toys

For decades, Richard Simmons has been both a fitness icon and a motivational speaker, acting as a wellness life coach for millions of ardent fans. Simmons has largely stayed out of the public eye recently—he was even the subject of a 2017 podcast, Missing Richard Simmons, that tried to resolve why he retreated from appearances—but his fans can still draw workout inspiration from his excitable persona. And now, Simmons's trademark high-energy style is being immortalized in action figure form.

The 8-inch toy is made by NECA, a popular collectibles brand, and features Simmons in all his Sweatin’ to the Oldies glory. The Simmons facsimile comes with real fabric shorts and tank top as well as two interchangeable heads—one with Simmons smiling and another capturing him in the throes of motivational ecstasy.

NECA has previously made figures paying tribute to The Joy of Painting host Bob Ross as well as a line of horror icons like Freddy Krueger and Jason Voorhees. Though the company does not endorse it, it would be possible to have these genial personalities stalked by relentless killers in the comfort of your home.

The NECA figure is part of a new push for Simmons merchandise. Licensing company WildBrain CPLG recently struck a deal with Simmons’s Plaster Partners for an entire line of products, including accessories, food and beverage items, apparel, and more. The toy is among the first items to be released, with NECA also eyeing games and other figures. WildBrain CPLG has also partnered with Funko, presumably for a Pop! based on Simmons.

The NECA figure is scheduled for release in September. More Simmons goods will be rolled out leading into the 2020 holiday season and beyond.