Though preferences vary from Kraft to Stouffer’s to homemade, macaroni and cheese has remained a go-to pasta dish for generations. Now, Stouffer’s appears to be taking distribution of this comfort food staple to the next level by introducing a mac and cheese tap it wants to install at commercial establishments.
The announcement, which conveniently comes just prior to National Mac and Cheese Day on July 14, is a glimpse into the future of on-demand pasta. The tabletop dispenser has an internal heater to keep the pre-made mac and cheese warm. With a flick of the wrist, it allows globules of warm, cheesy sustenance to ooze out of the tap and into a bowl or as a topping. It might be best described as a nacho cheese dispenser, only with pasta noodles.
Stouffer’s offered a primitive view of its mechanism on Twitter:
Stouffer’s, which normally peddles frozen mac and cheese in grocery stores, is soliciting suggestions for where their mac tap should wind up. Homes, gas stations, sports arenas, and weddings are apparently all on the table. The company says it’s aiming for a launch this year and will consider sites based on that consumer feedback.
There seem to be logistical hurdles that Stouffer’s has yet to publicly address. The chances of cheese and pasta clogging the mechanism might be a common occurrence, and the machine will almost certainly require daily cleanings. Such maintenance might result in a plight similar to those frequently unavailable McDonald’s McFlurry machines.
On social media, however, at least one rival cheese baron was impressed. In response to the announcement, Velveeta Tweeted a one-word response: “Respect.”