The orange spout and handle on a decaf coffee pot have saved many caffeine lovers from having a terrible morning. Like the orange on a traffic cone, the color has become a signal both to the people who drink coffee and the servers who pour it. But the shade wasn't merely chosen for its eye-catching qualities; orange is a piece of branding left over from the original purveyors of decaf java.
According to The Cubiclist, decaffeinated coffee first arrived in America via the German company Sanka. Sanka (a portmanteau of the words sans and caffeine) sold its coffee in stores in glass jars with orange labels. The bright packaging was the company's calling card, and because it was the first decaffeinated coffee brand to hit the market, consumers started looking for the color when shopping for decaf.
In 1932, General Foods, which has since merged with Kraft, purchased Sanka and got to work promoting it. To spread the word about decaf coffee, the company sent orange Sanka coffee pots to coffee shops and restaurants around the country. Even if the waitstaff wasn't used to serving two types of coffee, the distinct color of the pot made it easy to distinguish decaf from regular.
The plan was such a success that orange eventually became synonymous not just with Sanka, but all decaf coffee. Other coffeemakers began offering decaffeinated alternatives, and when marketing their products, they chose the color Sanka had already made popular.
The reason for the orange coffee pot is just one of decaf's not-so-mysterious mysteries. Here's some of the science behind how exactly coffee makers get the caffeine out of the beans.
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