Earlier this month, Lindt unveiled its sparkling new chocolate museum—which happens to be the largest chocolate museum in the world—near Zurich, Switzerland. The Lindt Home of Chocolate doesn’t have a Willy Wonka-esque chocolate river, but its nearly 30-foot-tall chocolate fountain is almost as enchanting.
According to Time Out, about 1500 liters of cocoa soup cascade from the golden whisk down to the massive LINDOR truffle and back again. Although you’re only allowed to enjoy it from a distance, you’ll get a chance to sample some of Lindt’s mouth-watering products in the tasting room at the end of the tour. But before that, you’ll find out how the magic happens: There’s a state-of-the-art research plant on the premises, with a production line in full view of visitors.
There’s also an exhibition that tracks chocolate through history, revealing how the Swiss became chocolate trailblazers and showing cocoa’s path from plantations in Ghana to factories in Switzerland. Along the way, you might find out a trade secret or two from one of the world’s best chocolate makers.
“The Lindt Home of Chocolate is the home of the renowned Master Chocolatiers, who are now opening their doors and inviting guests to immerse themselves into the fantastical world of chocolate,” the company said in a press release.
The project was funded by the Lindt Chocolate Competence Foundation, which seeks to further Switzerland’s confectionery legacy on a global scale.
“The Lindt Home of Chocolate will play an important role in safeguarding Switzerland’s position as a chocolate country in the long-term, as well as contribute to the transfer of knowledge across the entire industry,” Ernst Tanner, president of the Lindt Chocolate Competence Foundation, said in a press release.
The museum will also play an important role in satisfying the sweet tooth of every chocolate lover who waltzes through the doors, as the accompanying Lindt Chocolate Shop is the largest one on Earth.
[h/t Time Out]