Ben & Jerry’s, Now in Beer Form
Beer and ice cream may not be as classic a food pairing as wine and cheese, but the times are a-changin’. This week, Colorado’s New Belgium Brewing announced a new partnership with fellow food do-gooders Ben & Jerry’s that will see the legendary ice cream-makers produce their first beer, a Salted Caramel Brownie Brown Ale, that is set to hit refrigerators in the fall.
“We’re big fans of New Belgium Brewery, their values, and their fun culture, and of course their beer,” says Jay Curley, Ben & Jerry’s Senior Global Marketing Manager. Best of all, every sip of this limited-edition bottle of suds will be a guilt-free one: The partnership is partly a philanthropic endeavor that will aim to raise environmental awareness.
Though the finer details of the collaboration are still under wraps, New Belgium Director of Sustainability Jenn Vervier promises that “the results will be delicious.”
Can't wait until the fall to get your hands on a new Ben & Jerry's product? The company is about to roll out yet another new ice cream innovation, the BRRR-ito—a handheld version of your favorite Ben & Jerry's ice cream that's topped with cookie crumbs and a fudge drizzle, wrapped in a soft waffle, and making its debut at Ben & Jerry's Scoop Shops on April 20.