LEGO and IKEA Have Designed a New Line of Storage Boxes With the Help of Child Psychologists
Putting together IKEA furniture can remind grownups of their days playing with LEGO bricks. The two brands serve very different demographics, and now they've joined forces to create these ready-to-assemble products designed to appeal to both kids and adults.
As ThomasNet reports, BYGGLEK (Swedish for “to build and play") puts IKEA's practical, minimalist spin on the traditional LEGO toy. The key is a plastic storage bin featuring LEGO-compatible studs on its interior and exterior. Instead of using the floor as their play place and making rooms minefields for barefooted parents, kids can contain their creations within the box. When playtime is over, adults simply pick up the box holding the LEGO masterpiece and move it out of the way. The BYGGLEK boxes come in clean, neutral tones, so parents can show off their kids' handiwork on a canvas that fits the style of their home.
Opportunities for artistic expression for children often lead to headaches for the grownups who clean up after them. In order to make play a more organized experience without inhibiting creativity, LEGO and IKEA collaborated with child psychologists. The resulting product is a win for everyone: It allows parents to organize messes without deconstructing their child's work-in-progress.
IKEA and LEGO's BYGGLEK collection includes four products: A large box, a medium box, a set of three small boxes, and a basic 201-piece LEGO set for kids 5 and up. Prices range from $10 to $15; you can order yours today from IKEA.