20 Things You Didn't Know About Dairy Queen

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Whether you're craving a plain vanilla cone or an elaborate banana split, your local Dairy Queen has been the go-to spot for summertime soft-serve since 1940.

1. THE FIRST DQ WAS LOCATED IN JOLIET, ILLINOIS.

black and white photo of a young well-dressed girl eating an ice cream cone
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To promote the new soft-serve store, founder Sherb Noble suggested an "all you can eat for 10 cents" sale. The promotion was so popular, Noble worried that the stampede of customers would break the glass windows of the store front.

2. A "BRAZIER" DAIRY QUEEN IS ONE THAT SERVES HOT FOOD IN ADDITION TO ICE CREAM.

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A "brazier," by the way, is another word for a charcoal grill.

3. THERE'S A RHYME AND REASON TO THE COMPANY'S NAME.

image of the parking lot of a Dairy Queen restaurant
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The original store was deemed Dairy Queen because Jack "Grandpa" McCullough, the "driving force" behind DQ's soft serve, said his creation was a queen among dairy products.

4. DAIRY QUEEN'S SOFT SERVE RECIPE IS A HIGHLY GUARDED TRADE SECRET.

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And just like KFC and Coke, they'll never reveal the ingredients. "[The formula] is kept in a safe deposit box and there are only a few keys to it," DQ's chief branding officer, Michael Keller, has said.

5. NO DOUBT FORMED AT A DAIRY QUEEN IN 1986.

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Gwen Stefani and her brother Eric worked with other founding member John Spence at an Anaheim store, where they discussed forming a band. Other celebrity DQ employees include former Attorney General John Ashcroft, actress Bonnie Hunt, and singer Martina McBride.

6. THOUGH DAIRY QUEEN HAS BEEN AROUND SINCE 1940, IT DIDN'T INTRODUCE ITS TRADEMARK BLIZZARDS UNTIL 1985.

the one image of a Dairy Queen blizzard available on stock photo websites
Andrew Burton, Getty Images

They sold more than 175 million Blizzards in the very first year.

7. MANY FRANCHISES TURN BLIZZARDS UPSIDE DOWN IN FRONT OF CUSTOMERS BEFORE SERVING.

image of Warren Buffett and Bill Gates holding DQ blizzards upside down
Frederic J. Brown, Getty Images

It's proof of how thick and delicious their soft-serve is—but it's also a total marketing gimmick. Some stores offer the treat for free if the employee fails to perform the trick.

You can credit a teenage boy in Missouri for inspiring the practice. In the 1950s, Ted Drewes Jr. ran a frozen custard stand located in St. Louis, where he sold concretes—frozen custard mixed with bits of fruit. In 1959, 14-year-old Steve Gamber made a habit of visiting Drewes's stand nearly every day and asking for a chocolate malt. Every time Drewes handed it to him, Gamber would ask for him to make it thicker.

Eventually, Gamber said, Drewes got fed up and started turning it upside down "just to shut me up." But the tradition lasted, and Drewes began turning every customer's concrete upside down before serving it. In the 1970s, Dairy Queen franchisee Sam Temperato, who owned several DQ restaurants in St. Louis, took notice of both Drewes's concretes and cheeky presentation and went to Dairy Queen executives with the proposal for the first Blizzard. (Ted Drewes, meanwhile, is still a St. Louis institution.)

8. THE GREEN TEA BLIZZARD IS THE #1 SELLER IN CHINA.

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In the U.S., the most popular Blizzard is Oreo.

9. WARREN BUFFETT LOVES DAIRY QUEEN.

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Of course, he owns it—at least, Berkshire Hathaway does—but he really supports the product. Once, while dining at the Four Seasons in New York City, he asked staff to pick him up some DQ ice cream for dessert. Unfortunately, the city didn't have a DQ location at the time, so he had to settle for some cookies.

10. DQ SOLD A FROZEN YOGURT OPTION IN THE '90S, BUT IT DIDN'T CATCH ON.

image of a bowl of frozen yogurt and fruit
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You may remember the Breeze, a lower-calorie Blizzard alternative that was made with frozen yogurt. It was around for about a decade before the company pulled it from the menu, saying demand was so low that the frozen yogurt would often go bad before it could be used.

11. DALLAS MAVERICKS OWNER MARK CUBAN ANGERED DAIRY QUEEN EMPLOYEES ACROSS THE NATION IN 2002.

image of Mark Cuban at a DQ restaurant holding an ice cream cone and wearing a nametag that says "Tony"
Ronald Martinez, Getty Images

Cuban suggested that Ed Rush, the NBA's head of officiating, wasn't even capable of managing a Dairy Queen. In response, the company invited the billionaire to give it a shot himself—and he accepted their offer. Wearing a "Tony" nametag, Cuban spent two hours serving customers at a Dairy Queen in Coppell, Texas, in 2002. He had trouble perfecting the trademark "Q" swirl at the top of soft-serve cones.

12. TECHNICALLY, WHEN YOU ORDER A CONE OR CUP AT DAIRY QUEEN, YOU'RE NOT GETTING ICE CREAM.

image of a soft serve ice cream cone
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According to the company, "Our soft-serve does not qualify to be called ice cream. To be categorized as ice cream, the minimum butterfat content must be 10 percent, and our soft-serve has only 5 percent butterfat."

13. THE DILLY BAR WAS INVENTED IN 1955.

The soft-serve round coated in chocolate and finished with that signature Dairy Queen swirl was introduced to the franchise by Robert Litherland, the co-owner of a store in Moorhead, Minnesota. Employees of an ice cream distributor in Minneapolis showed up at Litherland's door to demonstrate the technique, and finished by holding up the completed bar and saying, "Now, isn't that a dilly!" The name stuck, though Litherland had one regret: "We weren't smart enough to copyright that name." Too bad; it's been getting plenty of use elsewhere lately.

14. THE "MOOLATTE" ICE CREAM TREAT GENERATED SOME CONTROVERSY.

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When DQ rolled out the MooLatte frozen coffee drink in 2004, more than a few eyebrows were raised at the made-up word's similarity to the slur "mulatto." But the controversy wasn't enough to squash the product; it's still around today.

15. DENNIS THE MENACE WAS THE COMPANY SPOKESTOON UNTIL 2002.

When the copyright license expired, Dairy Queen chose not to renew it. It's been speculated that company execs felt Dennis was no longer a character kids related to.

16. THERE WAS ONCE A "LITTLE MISS DAIRY QUEEN."

Clad in a Dutch-style cap, dress, and shoes, Little Miss Dairy Queen was featured as a 5-foot weather vane in a select few locations. Most are gone now, but see if you can spot one on your next road trip.

17. THE WORLD'S LARGEST BLIZZARD WEIGHED 8260.85 POUNDS.

image of soft serve ice cream with Snickers bars mixed inside
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It was made in 2005 in Springfield, Massachusetts. Guinness doesn't specify the flavor, but if we had to guess, we'd say it was Oreo.

18. DAIRY QUEEN ALSO HOLDS THE RECORD FOR THE WORLD'S LARGEST ICE CREAM CAKE.

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Made of sponge cake and vanilla ice cream, the dessert was constructed in Toronto in 2011. It weighed more than 10 tons and was topped with a ridiculous amount of crushed Oreo cookies.

19. SAUDI ARABIA REALLY LOVES DAIRY QUEEN.

image of the exterior of a DQ restuarant
Win McNamee, Getty Images

It must, anyway—otherwise, Berkshire Hathaway wouldn't have opened the world's largest Dairy Queen in Riyadh. The two-level restaurant is 7500 square feet and can seat 240 customers.

20. THE BLIZZARDMOBILE WAS A THING.

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To celebrate the 25th anniversary of the Blizzard in 2010, DQ took a cue from Oscar Mayer and rolled out the Blizzardmobile, a large truck that stopped at 25 cities in the U.S. and Canada. The truck distributed free mini Blizzards and conducted various games for coupons and prizes.

A version of this list first ran in 2016.

10 'Nuts' That Aren't Actually Nuts

None of these "nuts" are truly nuts.
None of these "nuts" are truly nuts.
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Who doesn’t love a pedantic houseguest? Next time you’re at a dinner party and someone breaks out the mixed nuts, seize the moment and let everyone know that a lot of the tasty treats we call nuts don’t actually merit the title. Botanists define a “nut” as a dry, one-seeded fruit encased in a hardened ovary wall (called a pericarp). Genuine nuts are fused to their shells and won’t naturally break open upon reaching maturity. Hazelnuts fit the criteria. So do chestnuts. But these ever-popular snack foods sure don’t.

1. Peanuts

The star ingredient of America's favorite nut butter isn't actually a nut. Instead, peanuts are considered legumes, along with soybeans, lentils, and chickpeas. Unlike nuts, most legumes come in self-opening pods—which may or may not grow underground, depending on the species. 

2. Almonds

A group of almonds in wood bowl atop a rustic table
These almonds formed inside a fleshy fruit.
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Almonds are seeds found within the fleshy, peach-like fruits of the Asian Prunus dulcis tree. They’ve earned a spot on our list because actual nuts don’t come wrapped up in softened fruit matter. So how do botanists classify almonds? As drupe seeds. Briefly stated, a drupe is a soft fruit with a hard inner shell. (Think peach pits.)

3. Cashews

Like almonds, cashews are drupe seeds pulled from soft fruit packages. The trail mix staples poke out of red, yellow, or green “cashew apples” that grow on South American trees. Cashew seeds are naturally protected by a toxin-coated outer shell that's roasted to neutralize the acid. In spite of this defense mechanism, the yummy snacks were soon embraced by Portuguese explorers and distributed across the globe.

4. Walnuts

A squirrel eating walnuts in a park
The walnuts this squirrel is noshing on are drupes, not nuts.
Serhii Ivashchuk/iStock via Getty Images Plus

Hey look, it’s another member of the drupe clan! Walnuts inhabit green fruit on temperate trees in the genus Juglans. Most of the seeds that end up on American dining room tables come from the English walnut tree, Juglans regia [PDF]. Even if you don’t eat the drupes, you can probably find a use for them: Walnut shells have been incorporated into everything from cosmetic products to kitty litter.

5. Pine nuts

About 20 pine tree species—including the Italian stone pine—produce big seeds that get harvested en masse. Those seeds are removed from cones in a meticulous process, which accounts for their high selling prices.

5. Brazil Nuts

You’ll encounter Brazil nuts all over the Amazon rainforest, in such countries as Peru, Colombia, Venezuela, and (of course) Brazil. They come from a hardened 4-to-6-pound pod containing up to two dozen seeds that might become trees someday. The pods are so hefty, getting bonked on the head by a falling one is enough to stun or even kill you.  Surprisingly, Brazil Nuts can also be fairly radioactive thanks to the trees' roots, which grow deep within radium-rich soil.

7. Macadamia Nuts

Rows of trees at an Australian Macadamia orchard
An Australian macadamia orchard filled with the country's native drupe.
oxime/iStock via Getty Images Plus

Gympie, Queensland, has an odd claim to fame: Approximately 70 percent of all the macadamia nuts on Earth are descended from trees grown in the Australian town. Macadamias are an ecological staple in Queensland and New South Wales. But—stop us if this sounds familiar—their so-called “nuts” are drupes.

8. Pistachios

Not only are pistachios drupes, but they’ve got shells that automatically open with a literal popping noise once the contents reach a certain size. When all’s said and done, though, at least pistachios are Frank Drebin-approved.

9. Pecans

The Algonquian term for “nut that requires a stone to crack” gave us the English word pecan. Wild pecans can be gathered in Mexico and the United States—they’re true North American treasures. Name origin aside, they can’t accurately be called nuts. Botanists usually refer to them as drupes, but because of their tough shells, the label “drupaceous nuts” might be more appropriate. Either way, pecans aren’t true nuts. They make for great pies, though.

10. Coconuts

A monkey sticks out its tongue while eating a coconut
This cheeky monkey seems to be enjoying its delicious drupe.
Volga2012/iStock via Getty Images Plus

A drupe of unusual size, the coconut is a fibrous juggernaut that bears a single seed. The whitish fleshy interior can be immersed in hot water and then rung out through a cloth to produce coconut milk. Meanwhile, the outer shells are responsible for some of the most delightfully bizarre Guinness World Records categories, such as “most green coconuts smashed with the head in one minute.” (You can see other unusual Guinness World Record categories here.)

Coming Soon to a KFC Near You: Fried Chicken and Doughnuts

KFC is bringing doughnuts to the table.
KFC is bringing doughnuts to the table.
Kentucky Fried Chicken

You might have noticed that fast food franchises have upped the stakes considerably when it comes to promotion. In 2019, Taco Bell briefly opened a themed hotel in Palm Springs, California. Meanwhile, Wendy’s has become known for a particularly salty Twitter presence that takes swings at the competition, regularly roasting rivals Burger King and McDonald’s.

KFC recently introduced a collaboration with Crocs for shoes with a fried chicken design. In 2016, they offered a chicken-scented sunscreen. Their newest attempt to garner attention is in the form of a new fried chicken and doughnuts platter. But unlike some novelty foods, this one is rolling out nationwide.

KFC enthusiasts can choose either fried chicken on the bone or their boneless crispy chicken tenders that come with one glazed doughnut. (A big basket meal will give you two doughnuts.) If you want to reach Roman Emperor levels of decadency, you can opt for their fried chicken and doughnut sandwich, which uses two doughnuts to bookend a chicken filet.

All the doughnuts are served warm, a touch usually reserved for Krispy Kreme and other premium doughnut dispensaries. If you feel like grabbing a single doughnut, you can, provided you order one of their other meals.

KFC calls the chicken-and-doughnut combo “the newest fried chicken trend” that’s gaining in popularity, with some independently owned storefronts like Federal Donuts in Philadelphia basing their business on the dish.

KFC tested the doughnuts in 2019 and apparently got enough of an enthusiastic response to make them available across the country for a limited time. You can find the doughnut baskets and sandwich at stores beginning Monday, February 24. If you’re in Los Angeles, a special Colonel’s (Chicken and) Donut Shop will pop up two days earlier on Saturday, February 22.

[h/t Hypebeast]

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