With fall comes leaves, brisk weather, and a pumpkin spice version of virtually any kind of food or beverage you can think of, from Starbucks lattes to creamer to cookies. (While tasty, pumpkin spice is not actually comprised of any actual pumpkin. It’s a blend of cinnamon, nutmeg, allspice, ginger, vanilla, and a heaping tablespoon of marketing.) The industry has grown into a $500 million annual behemoth.
If you’ve ever wondered whether pumpkin spice palates can vary by state, wonder no more. Google Trends recently released a map that breaks down the seasonal novelty foods people in each region are looking for. Here’s what it looks like:
The search results come from the week of August 19 to August 26, and it’s clear some people are seeing just how far the limits of pumpkin spice’s appeal can be pushed. While you’ll find the usual suspects like hot beverages and cake, there’s plenty of curiosity over “pumpkin spice ramen noodles” and “pumpkin spice cheesecake enchiladas,” the latter of which is simply a baking method for some pretty delicious-looking cheesecake bars.
In the end, most people don’t necessarily have to use Google to find the pumpkin spice product they covet most. Since its introduction in 2003, the Starbucks pumpkin spice latte has sold well over 400 million cups through 2019 and brought Starbucks over $1.4 billion in revenue.