12 Things You Might Not Know About MAD Magazine

Mad Magazine
Mad Magazine

As fast as popular culture could erect wholesome depictions of American life in comics, television, or movies, MAD Magazine was there to tear them all down. A near-instant success for EC Comics upon its debut in 1952, the magazine has inspired generations of comedians for its pioneering satirical attitude and tasteful booger jokes.

In 2018, DC Entertainment relaunched an "all new" MAD, skewering pop culture on a bimonthly basis and in full color. But now the company has announced that the iconic magazine will disappear from newsstands after nearly 70 years in print. To fill the gaps in your knowledge, take a look at these facts about the Usual Gang of Idiots.

1. No one knows who came up with Alfred E. Neuman.

Jamie, Flickr (L) // Boston Public Library, Flickr (R) // CC BY 2.0

MAD creator Harvey Kurtzman was in the offices of a Ballantine Books editor discussing reprints for the fledgling publication when he noticed a grinning, gap-toothed imbecile staring back at him from a bulletin board. The unnamed figure was ubiquitous in the early 20th century, appearing in everything from dentistry ads to depictions of diseases. A charmed Kurtzman adopted him as MAD’s mascot beginning in 1954. Neuman later become so recognizable that a letter was delivered from New Zealand to MAD’s New York offices without an address: The envelope simply had a drawing of Alfred.

2. The magazine's editors had to start issuing apologies almost immediately.

MAD was conceived during a particularly sensitive time for the comics industry, with parents and watchdog groups concerned over content. (It didn't switch to a magazine format until issue #24.) Kurtzman usually knew where the line was, but when he was laid up with acute hepatitis in 1952, publisher William Gaines and others had to step in for him. Gaines thought it would be funny to offer a fictional biography of himself that detailed his father’s Communist leanings, his past as a dope dealer “near nursery schools,” and bouts of pyromania. When wholesalers were shocked at the content and threatened to boycott all of his titles, Gaines was forced to write a letter of apology.

3. In 1960, MAD predicted John F. Kennedy's presidential election.

But it was a cheat. In the run-up to the 1960 Presidential election, MAD printed a cover that featured Neuman congratulating Kennedy on his victory with a caption that read, “We were with you all the way, Jack!” But the issue was shipped long before votes had been tabulated. The secret? It was a dual cover. Flip it over and Neuman is celebrating Richard Nixon’s appointment to office. Stores were told to display the “right” side of the magazine depending on the outcome.

4. Alfred E. Neuman briefly had a girlfriend.

MAD Magazine

A character named Moxie Cowznofski was introduced in the late 1950s as a female companion for Alfred. She made only a handful of cover appearances, possibly due to the fact she looked alarmingly like her significant other.

5. MAD didn't run any (real) ads for 44 years.

From the beginning, Gaines felt that printing actual advertisements next to the products they were lampooning would not only dilute their edge but seem more than a little hypocritical. After some back-and-forth, MAD cut ads starting in 1957. The decision was a costly one—most print publications survive on such revenue—but led to the magazine’s keeping a sharp knife against the throat of seductive advertising, including cigarettes. Faced with dwindling circulation in 2001, MAD finally relented and began taking ads to help pay for a switch to color printing.

6. "Spy vs. Spy" was created by a suspected spy.

Cuban cartoonist Antonio Prohias was disenchanted with the regime under Fidel Castro when he began working on what would become “Spy vs. Spy.” Because Prohias’s other newspaper illustrations were critical of Castro, the Cuban government suspected him of working for the CIA. He wasn’t, but the perception had him worried harm might come to his co-workers. To get out of the situation, Prohias came to America in 1960. With his daughter helping translate, he stopped by MAD’s New York offices and submitted his work; his sneaky, triangle-headed spies became regulars.

7. There was one fold-in MAD wouldn't run.

Artist Al Jaffee, now 98, has been with MAD almost from the beginning. He created the famous Fold-In—the back cover that reveals a new picture when doubled over—in 1964 after seeing the fold-outs in magazines like National Geographic, Playboy, and Life. Jaffee has rarely missed an issue since—but editors backtracked on one of Jaffee’s works that referenced a mass shooting in 2013. Citing poor taste, they destroyed over 600,000 copies.

8. Their movie was a disaster.

With the exception of Fox’s successful sketch series, 1994’s MAD TV, attempts to translate the MAD brand into other media have been underwhelming: A 1974 animated special didn’t even make it on air. But a 1980 film venture, a military school spoof directed by Robert Downey, Sr. titled Mad Presents Up the Academy, was so awful William Gaines demanded to have their name taken off of it. (Renamed Up the Academy, the DVD release of the movie still features someone sporting an Alfred E. Neuman mask; MAD parodied it in a spoof titled “Throw Up the Academy.”)

9. The April 1974 cover had people flipping.

MAD Magazine

MAD has never made a habit of good taste, but a depiction of a raised middle finger for one issue in the mid-’70s caused a huge stir. Many stores wouldn’t stock it for fear of offending customers, and the company ended up accepting an irregular number of returns. Gaines took to his typewriter to write a letter of apology. Again. The relaunched #1, out in April 2018, pays homage to this cover, though it's slightly more tasteful: Neuman is picking his nose with his middle finger.

10. MAD invented a sport.

MAD writer Tom Koch was amused by the convoluted rules of sports and attempted to one-up them in 43-Man Squamish, a game he invented for the April 1965 issue. Koch and artist George Woodbridge (“MAD’s Athletic Council”) prepared a guide that was utterly incomprehensible—the field was to have five sides, positions included Deep Brooders and Dummies, “interfering with the Wicket Men” constituted a penalty—but it amused high school and college readers enough to try and mount their own games. (Short on players? Try 2-Man Squamish: “The rules are identical,” Koch wrote, “except the object of the game is to lose.”) For the less physically inclined, MAD also issued a board game in which the goal is to lose all of your money.

11. "Weird" Al Yankovic was a guest editor.

In what must be some kind of fulfilled prophecy, lyrical satirist “Weird” Al Yankovic was named as a guest editor—their first—for the magazine’s May 2015 issue. Yankovic told Entertainment Weekly that MAD had put him on “the dark, twisted path to becoming who I am today … I needed to pollute my mind with that kind of stuff.” In addition to his collaborations with the staff, Yankovic enlisted Patton Oswalt, Seth Green, and Chris Hardwick to contribute.

12. Fred Astaire once danced at Alfred E. Neuman.

In a scene so surreal even MAD’s irreverent editors would have had trouble dreaming it up, Fred Astaire decided to sport an Alfred E. Neuman mask for a dance number in his 1959 television special, Another Evening with Fred Astaire. No one seems to recall why exactly Astaire would do this—he may have just wanted to include a popular cultural reference—but it was no off-the-cuff decision. Astaire hired movie make-up veteran John Chambers (Planet of the Apes) to craft a credible mask of Neuman. The result is … well, kind of disturbing. But it’s a fitting addition to a long tradition of people going completely MAD.

Additional Sources:
Harvey Kurtzman: The Man Who Created Mad and Revolutionized Humor in America.

Amazon’s Big Fall Sale Features Deals on Electronics, Kitchen Appliances, and Home Décor

Dash/Keurig
Dash/Keurig

If you're looking for deals on items like Keurigs, BISSELL vacuums, and essential oil diffusers, it's usually pretty slim pickings until the holiday sales roll around. Thankfully, Amazon is starting these deals a little earlier with their Big Fall Sale, where customers can get up to 20 percent off everything from home decor to WFH essentials and kitchen gadgets. Now you won’t have to wait until Black Friday for the deal you need. Make sure to see all the deals that the sale has to offer here and check out our favorites below.

Electronics

Dash/Amazon

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Home office Essentials

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Get Into the Halloween Spirit With Harry Potter and Star Wars Costumes and Accessories From Hot Topic

Hot Topic
Hot Topic

Halloween is fast approaching, and that means it's time to start picking up those decorations, planning your costume, and settling down for a few monster movie marathons. Hot Topic is already way ahead of you, with a selection of costumes and accessories based on fan-favorite movies and TV shows like Harry Potter, The Nightmare Before Christmas, Stranger Things, and Hocus Pocus. We've picked out some of our favorites for you to check out below.

Harry Potter

1. Beauxbatons Hat and Cape Uniform; $60

Hot Topic

If Fleur Delacour is your favorite character from the Triwizard Tournament, then this look is for you. Beauxbatons baby blue hat and cape can now be yours to prance around in and pretend you're from the magical French academy for young witches.

Buy it: Beauxbatons Hat, Beauxbatons Cape

2. Hogwarts Zip-Up Hoodie Cloak; $55

Hot Topic

One of the most iconic parts of the Hogwarts uniform is the cloak. The sweeping black robes looked so official and mystical in the movies that it almost seems wrong not to wear one if you want to be a Hogwarts student for Halloween. These hoodie cloaks are available in all four house colors.

Buy it: Hot Topic

3. Hogwarts Cardigan Sweater; $49

Hot Topic

Much like the cloak, the sweater vests and cardigans the students at Hogwarts got to wear are essential to any costume. You can choose from the four house crests and colors, so you can show your allegiance while also making a fashion statement.

Buy it: Hot Topic

4. Hogwarts Plaid Skirtall; $45

Hot Topic

Though this isn't a look you'd recognize from the Harry Potter movies, these plaid skirtalls—skirt overalls, basically—feature the crest and colors of whichever house you represent.

Buy it: Hot Topic

Star Wars

1. The Mandalorian Helmet; $17

Hot Topic

With the second season of The Mandalorian coming out right in time for Halloween, going as one of the show's main characters is a no-brainer. And since you probably can't pull off the Baby Yoda look, this simple Mando helmet is your best option.

Buy it: Hot Topic

2. Yoda Pet Costume; $20

Hot Topic

Baby Yoda is easily the cutest thing to emerge from the new Disney+ series, and there's no shortage of merchandise with that little green face plastered across it. From Amazon Echo Dots to slippers to LEGO sets, the little rascal is everywhere. But if you're more a fan of classic Yoda, you can impose your love of the character on your dog with this costume, complete with floppy green ears and tiny Jedi robe.

Buy it: Hot Topic

3. The Force Awakens Rey Costume; $48

Hot Topic

Rey represents a new generation of Star Wars hero, and her costume during her time on Jakku from The Force Awakens is still her most iconic look. It's also a costume that's simple enough to throw on for Halloween and still feel comfortable in.

Buy it: Hot Topic

4. R2-D2 with Pumpkin Decoration; $50

Hot Topic

When trick-or-treaters stop to collect candy from your house, greet them with this inflatable R2-D2 decoration that's primed for Halloween. Standing around 3 feet tall, this will show off your love for a galaxy far, far away and your holiday spirit.

Buy it: Hot Topic

The Nightmare Before Christmas

1. Sally Scrunchies Set; $10

Hot Topic

If you're looking to embrace your The Nightmare Before Christmas love in a more subtle way, opt for these Sally-approved scrunchies that embody the colors of the movie without going too far overboard.

Buy it: Hot Topic

2. Jack Skellington Button-Up Shirt; $35

Hot Topic

If Jack Skellington is your ultimate fashion hero, then this button-up pinstriped shirt is the ticket for you. It mimics Jack's look right down to the unique bat-shaped collar.

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3. Jack and Sally 'Love is Eternal' Eyeshadow Palette; $17

Hot Topic

Makeup inspired by your favorite characters is the key to completing a Halloween look, and this palette will help you make a colorful, smokey eye featuring shades seen in The Nightmare Before Christmas. You can even use these colors long after Halloween is over once you've mastered your favorite style.

Buy it: Hot Topic

4. Zero Dog Costume; $29

Hot Topic

The real star of The Nightmare Before Christmas has to be the dog, Zero, and now you can drape your own pooch in the ghostly visage for under $30.

Buy it: Hop Topic

Other Categories

- Stranger Things
- Coraline
- Disney
- Haunted Mansion
- Hocus Pocus
- The Craft

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