12 Things You Might Not Know About MAD Magazine

Mad Magazine
Mad Magazine

As fast as popular culture could erect wholesome depictions of American life in comics, television, or movies, MAD Magazine was there to tear them all down. A near-instant success for EC Comics upon its debut in 1952, the magazine has inspired generations of comedians for its pioneering satirical attitude and tasteful booger jokes.

In 2018, DC Entertainment relaunched an "all new" MAD, skewering pop culture on a bimonthly basis and in full color. But now the company has announced that the iconic magazine will disappear from newsstands after nearly 70 years in print. To fill the gaps in your knowledge, take a look at these facts about the Usual Gang of Idiots.

1. No one knows who came up with Alfred E. Neuman.


Jamie, Flickr (L) // Boston Public Library, Flickr (R) // CC BY 2.0

MAD creator Harvey Kurtzman was in the offices of a Ballantine Books editor discussing reprints for the fledgling publication when he noticed a grinning, gap-toothed imbecile staring back at him from a bulletin board. The unnamed figure was ubiquitous in the early 20th century, appearing in everything from dentistry ads to depictions of diseases. A charmed Kurtzman adopted him as MAD’s mascot beginning in 1954. Neuman later become so recognizable that a letter was delivered from New Zealand to MAD’s New York offices without an address: The envelope simply had a drawing of Alfred.

2. The magazine's editors had to start issuing apologies almost immediately.

MAD was conceived during a particularly sensitive time for the comics industry, with parents and watchdog groups concerned over content. (It didn't switch to a magazine format until issue #24.) Kurtzman usually knew where the line was, but when he was laid up with acute hepatitis in 1952, publisher William Gaines and others had to step in for him. Gaines thought it would be funny to offer a fictional biography of himself that detailed his father’s Communist leanings, his past as a dope dealer “near nursery schools,” and bouts of pyromania. When wholesalers were shocked at the content and threatened to boycott all of his titles, Gaines was forced to write a letter of apology.

3. In 1960, MAD predicted John F. Kennedy's presidential election.

But it was a cheat. In the run-up to the 1960 Presidential election, MAD printed a cover that featured Neuman congratulating Kennedy on his victory with a caption that read, “We were with you all the way, Jack!” But the issue was shipped long before votes had been tabulated. The secret? It was a dual cover. Flip it over and Neuman is celebrating Richard Nixon’s appointment to office. Stores were told to display the “right” side of the magazine depending on the outcome.

4. Alfred E. Neuman briefly had a girlfriend.


MAD Magazine

A character named Moxie Cowznofski was introduced in the late 1950s as a female companion for Alfred. She made only a handful of cover appearances, possibly due to the fact she looked alarmingly like her significant other.

5. MAD didn't run any (real) ads for 44 years.

From the beginning, Gaines felt that printing actual advertisements next to the products they were lampooning would not only dilute their edge but seem more than a little hypocritical. After some back-and-forth, MAD cut ads starting in 1957. The decision was a costly one—most print publications survive on such revenue—but led to the magazine’s keeping a sharp knife against the throat of seductive advertising, including cigarettes. Faced with dwindling circulation in 2001, MAD finally relented and began taking ads to help pay for a switch to color printing.

6. "Spy vs. Spy" was created by a suspected spy.

Cuban cartoonist Antonio Prohias was disenchanted with the regime under Fidel Castro when he began working on what would become “Spy vs. Spy.” Because Prohias’s other newspaper illustrations were critical of Castro, the Cuban government suspected him of working for the CIA. He wasn’t, but the perception had him worried harm might come to his co-workers. To get out of the situation, Prohias came to America in 1960. With his daughter helping translate, he stopped by MAD’s New York offices and submitted his work; his sneaky, triangle-headed spies became regulars.

7. There was one fold-in MAD wouldn't run.

Artist Al Jaffee, now 98, has been with MAD almost from the beginning. He created the famous Fold-In—the back cover that reveals a new picture when doubled over—in 1964 after seeing the fold-outs in magazines like National Geographic, Playboy, and Life. Jaffee has rarely missed an issue since—but editors backtracked on one of Jaffee’s works that referenced a mass shooting in 2013. Citing poor taste, they destroyed over 600,000 copies.

8. Their movie was a disaster.

With the exception of Fox’s successful sketch series, 1994’s MAD TV, attempts to translate the MAD brand into other media have been underwhelming: A 1974 animated special didn’t even make it on air. But a 1980 film venture, a military school spoof directed by Robert Downey, Sr. titled Mad Presents Up the Academy, was so awful William Gaines demanded to have their name taken off of it. (Renamed Up the Academy, the DVD release of the movie still features someone sporting an Alfred E. Neuman mask; MAD parodied it in a spoof titled “Throw Up the Academy.”)

9. The April 1974 cover had people flipping.


MAD Magazine

MAD has never made a habit of good taste, but a depiction of a raised middle finger for one issue in the mid-’70s caused a huge stir. Many stores wouldn’t stock it for fear of offending customers, and the company ended up accepting an irregular number of returns. Gaines took to his typewriter to write a letter of apology. Again. The relaunched #1, out in April 2018, pays homage to this cover, though it's slightly more tasteful: Neuman is picking his nose with his middle finger.

10. MAD invented a sport.

MAD writer Tom Koch was amused by the convoluted rules of sports and attempted to one-up them in 43-Man Squamish, a game he invented for the April 1965 issue. Koch and artist George Woodbridge (“MAD’s Athletic Council”) prepared a guide that was utterly incomprehensible—the field was to have five sides, positions included Deep Brooders and Dummies, “interfering with the Wicket Men” constituted a penalty—but it amused high school and college readers enough to try and mount their own games. (Short on players? Try 2-Man Squamish: “The rules are identical,” Koch wrote, “except the object of the game is to lose.”) For the less physically inclined, MAD also issued a board game in which the goal is to lose all of your money.

11. "Weird" Al Yankovic was a guest editor.

In what must be some kind of fulfilled prophecy, lyrical satirist “Weird” Al Yankovic was named as a guest editor—their first—for the magazine’s May 2015 issue. Yankovic told Entertainment Weekly that MAD had put him on “the dark, twisted path to becoming who I am today … I needed to pollute my mind with that kind of stuff.” In addition to his collaborations with the staff, Yankovic enlisted Patton Oswalt, Seth Green, and Chris Hardwick to contribute.

12. Fred Astaire once danced at Alfred E. Neuman.

In a scene so surreal even MAD’s irreverent editors would have had trouble dreaming it up, Fred Astaire decided to sport an Alfred E. Neuman mask for a dance number in his 1959 television special, Another Evening with Fred Astaire. No one seems to recall why exactly Astaire would do this—he may have just wanted to include a popular cultural reference—but it was no off-the-cuff decision. Astaire hired movie make-up veteran John Chambers (Planet of the Apes) to craft a credible mask of Neuman. The result is … well, kind of disturbing. But it’s a fitting addition to a long tradition of people going completely MAD.

Additional Sources:
Harvey Kurtzman: The Man Who Created Mad and Revolutionized Humor in America.

The 11 Best Movies on Netflix Right Now

Laura Dern and Scarlett Johansson in Marriage Story (2019).
Laura Dern and Scarlett Johansson in Marriage Story (2019).
Wilson Webb/Netflix

With thousands of titles available, browsing your Netflix menu can feel like a full-time job. If you're feeling a little overwhelmed, take a look at our picks for the 11 best movies on Netflix right now.

1. Spider-Man: Into the Spider-Verse (2018)

Spider-Man may be in the middle of a Disney and Sony power struggle, but that didn't stop this ambitious animated film from winning the Oscar for Best Animated Feature at the 2019 Academy Awards. Using a variety of visual style choices, the film tracks the adventures of Miles Morales (Shameik Moore), who discovers he's not the only Spider-Man in town.

2. Hell or High Water (2016)

Taylor Sheridan's Oscar-nominated Hell or High Water follows two brothers (Chris Pine and Ben Foster) who take to bank robberies in an effort to save their family ranch from foreclosure; Jeff Bridges is the drawling, laconic lawman on their tail.

3. Raging Bull (1980)

Robert De Niro takes on the life of pugilist Jake LaMotta in a landmark and Oscar-winning film from Martin Scorsese that frames LaMotta's violent career in stark black and white. Joe Pesci co-stars.

4. Marriage Story (2019)

Director Noah Bambauch drew raves for this deeply emotional drama about a couple (Adam Driver, Scarlett Johansson) whose uncoupling takes a heavy emotional and psychological toll on their family.

5. Dolemite Is My Name (2019)

Eddie Murphy ended a brief sabbatical from filmmaking following a mixed reception to 2016's Mr. Church with this winning biopic about Rudy Ray Moore, a flailing comedian who finds success when he reinvents himself as Dolemite, a wisecracking pimp. When the character takes off, Moore produces a big-screen feature with a crew of inept collaborators.

6. The Lobster (2015)

Colin Farrell stars in this black comedy that feels reminiscent of screenwriter Charlie Kaufman's work: A slump-shouldered loner (Farrell) has just 45 days to find a life partner before he's turned into an animal. Can he make it work with Rachel Weisz, or is he doomed to a life on all fours? By turns absurd and provocative, The Lobster isn't a conventional date movie, but it might have more to say about relationships than a pile of Nicholas Sparks paperbacks.

7. Flash of Genius (2008)

Greg Kinnear stars in this drama based on a true story about inventor Robert Kearns, who revolutionized automobiles with his intermittent windshield wiper. Instead of getting rich, Kearns is ripped off by the automotive industry and engages in a years-long battle for recognition.

8. Locke (2013)

The camera rarely wavers from Tom Hardy in this existential thriller, which takes place entirely in Hardy's vehicle. A construction foreman trying to make sure an important job is executed well, Hardy's Ivan Locke grapples with some surprising news from a mistress and the demands of his family. It's a one-act, one-man play, with Hardy making the repeated act of conversing on his cell phone as tense and compelling as if he were driving with a bomb in the trunk.

9. Cop Car (2015)

When two kids decide to take a police cruiser for a joyride, the driver (Kevin Bacon) begins a dogged pursuit. No good cop, he's got plenty to hide.

10. Taxi Driver (1976)

Another De Niro and Scorsese collaboration hits the mark, as Taxi Driver is regularly cited as one of the greatest American films ever made. De Niro is a potently single-minded Travis Bickle, a cabbie in a seedy '70s New York who wants to be an avenging angel for victims of crime. The mercurial Bickle, however, is just as unhinged as those he targets.

11. Sweet Virginia (2017)

Jon Bernthal lumbers through this thriller as a former rodeo star whose career has left him physically broken. Now managing a hotel in small-town Alaska, he stumbles onto a plot involving a murderer-for-hire (Christopher Abbott), upending his quiet existence and forcing him to take action.

11 Unusual Christmas Traditions Around the World

A Mari Lwyd—a ghostly horse figure brought door-to-door between Christmas and New Year’s Eve in Wales
A Mari Lwyd—a ghostly horse figure brought door-to-door between Christmas and New Year’s Eve in Wales
R. fiend, Wikimedia // CC BY-SA 3.0

We all know about the typical trappings of Christmas—Santa, the tree, eggnog and carols, turkey and ham, that fruitcake that’s made three trips around the country and counting. But what about traditions that are generally less well-known in America—the ones that might take place halfway around the world? Traditions like the Swedes watching the same Donald Duck cartoon each year, the Japanese devouring KFC, or Austria’s “bad Santa,” Krampus? Allow us to take you on a journey with the international Christmas traditions below.

1. Sweden // Watching Donald Duck on Television

Every year at 3 p.m. on Christmas Eve, around half of Sweden sits down to watch the 1958 Walt Disney TV special “From All of Us to All of You.” Known in Swedish as Kalle Anka och hans vänner önskar God Jul, the title translates to “Donald Duck and His Friends Wish You a Merry Christmas.” But, really, it’s usually known as Kalle Anka. Since 1959, the show has been airing without commercial interruption at the same time every December 24 on TV1, Sweden’s main public television channel. According to Slate, it’s one of the three most popular TV events each year, and lines of the cartoon’s dialogue have become common Swedish parlance.

Slate’s Jeremy Stahl, who remembers his first Christmas visiting Sweden with his soon-to-be-wife, observes, “I was taken aback not only by the datedness of the clips (and the somewhat random dubbing) but also by how seriously my adoptive Swedish family took the show. Nobody talked, except to recite favorite lines along with the characters." Stahl notes that for many Swedes, other Christmas Eve festivities revolve around watching the show—what time they eat the Christmas meal, for example—and that, although the tradition may seem strange, it also makes some sense: “For many Swedes, there is something comforting about knowing that every year there is one hour, on one day, when you sit down with everyone in your family and just be together.”

2. Venezuela // Roller Skating to Christmas Eve Mass

Roller skates on a wooden background
xavigm/iStock via Getty Images

In the Venezuelan capital of Caracas, it’s a long-established tradition to strap on your skates and roll on over to morning Christmas mass. According to Metro.co.uk, legend has it that children go to bed with a piece of string tied to their toes, with the other end dangling out the window. As the skaters glide by early the next morning, they give the strings a firm tug to let the children know it’s time to wake up and put on their skates. Firecrackers accompany the sound of the church bells, and when mass is finished, everyone gathers for food, music, and dance. The custom continues today.

3. Japan // Eating KFC on Christmas Eve

A KFC in Japan at Christmas
A KFC in Japan at Christmas
Robert Sanzalone, Flickr // CC BY 2.0

Christmas isn't a widely celebrated holiday in Japan—a mere 1 percent of Japanese people are estimated to be Christian—and yet a bucket of KFC “Christmas Chicken” is the popular meal on December 24. According to the BBC, 3.6 million families celebrated this way in 2016.

It all began with a 1974 marketing campaign—“Kurisumasu ni wa kentakkii” (Kentucky for Christmas). According to Smithsonian, when a group of foreigners couldn’t find Christmas turkey and opted for KFC instead, the company saw it as a fabulous marketing opportunity and advertised its first Christmas meal—chicken and wine for the equivalent of $10, which, Smithsonian notes, was rather pricey for the mid-'70s. These days, the Christmas dinner includes cake and champagne, and costs roughly $40. Many people order their meals far in advance to avoid lines; those who forget can end up waiting for as long as two hours.

4. Ukraine // Decorating the Tree with (Fake) Spiders and Webs

A Ukrainian spider web Christmas tree ornament
A Ukrainian spider web Christmas tree ornament
Marty Gabel, Flickr // CC BY-NC-ND 2.0

According to Ukrainian folklore, there was a poor family with a widowed single mother who couldn’t afford to decorate their Christmas tree. One night, as they all slept, a wonderful Christmas spider decorated the tree with a beautiful, sparkly web. The rays of the sun touched the web, turning it to silver and gold, and from that day on the family wanted for nothing. Ukrainian families decorate their trees with glittering spiders and their webs in honor of the tale.

5. Guatemala // La Quema del Diablo, “Burning the Devil”

Bonfires in Guatemala on La Quema del Diablo
Bonfires in Guatemala on La Quema del Diablo
Conred Guatemala, Flickr // CC BY-NC-ND 2.0

Every December 7, beginning at 6 p.m. sharp, Guatemalans build bonfires to “burn the devil” and kick off their Christmas season. The tradition has particular significance in Guatemala City, according to National Geographic, due to its association with the Feast of the Immaculate Conception, which honors the city’s patron saint. The tradition evolved from simply lighting bonfires during colonial times to burning a devil figure to clear the way for a celebration of the Virgin Mary. In recent years, devil piñatas have been added to the festivities, too. These days, an estimated 500,000 bonfires burn in the course of an hour on the holiday, and fireworks explode across the smoky sky.

6. Catalonia // Caganer, the Pooping Christmas Figurine

A caganer figure at a Barcelona Christmas market
A caganer figure at a Barcelona Christmas market
J2R/iStock via Getty Images

A regular figure in Catalonian nativity scenes, the caganer is a bare-bottomed man with his pants around his knees as he bends over to poop. He typically wears a white shirt and a barretina, a traditional Catalan hat. The caganer most likely first appeared in nativity scenes in the early 18th century; nativity scenes in the region typically represent pastoral scenes with depictions of rural life. The caganer often appears crouched behind a tree or a building in a corner of the nativity. Caganer literally means “pooper” in Catalan, and no one is certain of his significance, though one theory is that he represents good luck and the wish for a prosperous new year, since the pooping could be construed as the fertilization of the earth. Another theory is that he represents the mischief that resides in all of us. Yet another theory: he could merely represent humility and humanity. After all, everyone poops.

7. Wales // Mari Lwyd, or “Gray Mare”

Mari Lwyd, or “Gray Mare,” is the name given to the ghostly looking horse figure often brought door-to-door between Christmas and New Year’s Eve in Wales. Typically constructed of a horse skull, a white sheet, and adorned with colorful ribbons and bells, the Mari Lwyd is carried around Welsh towns by singing revelers who challenge their neighbors to a battle of wits through poetry. Atlas Obscura explains that despite often being associated with Christmas, Mari Lwyd is actually a pre-Christian practice, and some Welsh towns choose instead to parade their horse skulls on other days, such as Halloween or May Day. However, the Christmas season is the most popular time for Mari Lwyd, and the practice often includes wassailing, which involves the drinking of a boozy, sugared-and-spiced ale.

8. Austria and German-speaking Alpine region // Krampus, the Christmas Devil

Krampus characters parade on St Nicholas' day
Krampus characters parade on St Nicholas' day in Italy
dario_tommaseo/iStock via Getty Images

While well-behaved children in Austria and elsewhere look forward to St. Nicholas rewarding them with presents and sweets, those on the naughty list live in fear of Krampus. Part demon and part goat, Krampus is a “bad Santa” devil-like figure with origins in pagan celebrations of the winter solstice. Later, Krampus became a part of Christian traditions alongside the celebrating of St. Nick. During Krampusnacht, or “Krampus night,” right before St. Nicholas Day, adults dress up as Krampus, and Krampus might also be seen on a Krampuslauf—literally a “Krampus run.” He also appears on Christmas cards throughout Austria, and enjoys a long-held place in the country’s holiday traditions, as well as in other German-speaking areas near the Alps.

9. Iceland // The Yule Cat

Iceland has its own frightening Christmas figure, the Yule cat, which lurks in the snow and waits to devour anyone who has not received new clothes to wear for Christmas. National Geographic did some digging into the origins of this tradition, and notes that in Icelandic rural societies employers often rewarded members of their households with new clothes and sheepskin shoes each year as a way to encourage everyone to work hard in the lead-up to Christmas. “To this day Icelanders still find it important to wear new clothes on Christmas Eve when the celebrations begin,” the website writes. So, basically, the Yule cat punishes the lazy by devouring them, though, as National Geographic observes, “According to some tales, the Yule Cat only eats their food and presents, not the actual people.” Whew!

10. Greenland // Whale Blubber Dinner

Although women around the world have often traditionally prepared the Christmas meal, in Greenland the men serve the women. The main dish is mattak, strips of whale blubber, as well as kiviak, flesh from auks buried in sealskin for several months and then served once it begins to decompose. Dessert is a little more familiar: Christmas porridge garnished with butter, cinnamon, and sugar.

11. Italy // Befana, the Christmas Witch

Befana, the Christmas witch of Italy
Befana, the Christmas witch of Italy
corradobarattaphotos, iStock via Getty Images

Like Austria’s Krampus, Italy’s Christmas witch, Befana, is scary-looking—she has the warts and the sharp nose of the typical witch depiction—and yet every January 5 she leaves gifts and sweets for the good children. Of course, she also leaves coal for the naughty ones. According to legend, she swoops up the particularly bad children and brings them home to her child-eating husband. According to Vice, Italy honors Befana with festivals each year, complete with market stalls, raffles, games, and prizes. Children also write letters to Befana just as they do to Santa Claus.

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