12 Facts About Build-A-Bear

Adam Bettcher, Getty Images for Build-A-Bear
Adam Bettcher, Getty Images for Build-A-Bear

Founded in 1997, Build-A-Bear Workshop may be the only franchise where you’re encouraged to tell employees to stuff it. The company specializes in customized teddy bears, offering options on everything from eyewear to scents. With more than 400 stores worldwide and 160 million bears sold, it’s a good time to be in the business of cuddles. Check out 12 facts about their bears, the infamous stuffing machine, and how Sean Penn dressed his teddy.

1. Build-A-Bear started with Beanie Babies.

Customers are greeted by employees at the Build-A-Bear Workshop in the Mall of America in Bloomington, Minnesota in September 2015
Adam Bettcher, Getty Images for Build-A-Bear

Former Payless Shoe Source president Maxine Clark was shopping with her friend's 10-year-old daughter Katie, when they decided to search for Beanie Babies. Though it was the mid-1990s and Beanie Mania was in full bloom, the tiny collectibles were nowhere in sight. Plucky Katie was undeterred and observed that they would be easy to make. Clark was struck by the idea—a store where customers could make their own stuffed teddy—and opened the first Build-A-Bear storefront just nine months later.

2. The Build-A-Bear concept was often imitated but never successfully duplicated.

Build-A-Bear dominated the retail market (the chain pulled in about $50 million in operating profit in 2003), but the success wasn't all positive. Clark had to contend with both copycats and suggestions that she didn’t get the idea from Katie. According to Forbes, the co-owner of the Basic Brown Bear Factory sued Clark for copyright infringement and trade secret misappropriation in 1999, asserting that she had seen his store next to a Minneapolis-area Payless in 1995 and later made an offer to buy him out. Clark told the Chicago Tribune that she proposed a purchase but never did anything illegal. The two settled out of court (confidentially) in 2001. The Tribune also reported that Build-A-Bear sent threatening letters to another plush-build chain, Friends 2B Made, for trademark infringement and for possibly creating consumer confusion.

3. Build-A-Bear executives are known as "the Bears."


Getty Images

The corporate offices of Build-A-Bear are never in danger of running low on bear puns. Their St. Louis offices are known as “bearquarters,” all executive staff are officially listed with titles like chief executive bear, chief human resource bear, and chief operations bear. Only chief financial officer Voin Todorovic is credited without a furry designation. Guy doesn’t seem like much fun.

4. The Build-A-Bear children's advisory board is made up of actual children.

While many youth-oriented retail businesses conduct market research, Build-A-Bear went a step further by enlisting up to 20 children aged 6 to 14 to populate their Cub Advisory Board. The kids critique bear clothes and advertising strategies and helped inform the store’s 2015 redesign. In 2002, Clark said stores “don’t do anything without getting their input.” The company still keeps in contact with advisors who have grown out of the role and says it values their “pawsome” feedback.

5. The Build-A-Bear boxes were inspired by Happy Meals.


In her 2006 autobiography, inevitably titled The Bear Necessities of Business, Clark described how she stumbled upon the distinctive take-home carton that every Build-A-Bear is transported in. “I’ve always liked how McDonald’s packages its Happy Meal,” she wrote, “complete with hamburger, fries, drink, and fun toy—into one cleverly-designed box.” While the bears do not come with fries, Clark was able to wholesale the cartons (dubbed Cub Condos) more cheaply than paper bags would have cost her. They also help advertise the brand when children are seen toting them around in malls.

6. At Build-A-Bear, you can arm your bears.

Thanks in large part to a licensing deal to carry Teenage Mutant Ninja Turtles, Build-A-Bear offers an array of weaponry that can be bought regardless of your particular animal’s pacifism. Nunchucks, katanas, and sais are all offered. Bears can even be fitted for their own Hulk Hands.

7. The Build-A-Bear "Stuffer" is a 7-foot-tall behemoth.

The Stuffer at the Build-A-Bear Workshop at the Mall of America in Bloomington, Minnesota is pictured in September 2015
Adam Bettcher, Getty Images for Build-A-Bear

Previously tucked away in the back of stores, the giant contraption that forces polyester stuffing into newborn bears has been promoted: Build-A-Bear unveiled a store redesign in September 2015 to attract more foot traffic with a one-of-a-kind theatrical experience that features a 7-foot-tall filling machine. When the company originally opened its first stores, it had to modify a pillow-stuffing machine.

8. Build-A-Bear made a surrogate mother for a real monkey.

After hearing that a DeBrazza’s monkey in a Kent, England zoo was too ill to care for her newborn offspring, Build-A-Bear’s UK offices donated a stuffed monkey that had a “beating” electronic heart inside of it. The plush was intended to replicate how a baby monkey can feel its mother’s heartbeat.

9. Sean Penn designed a Build-A-Bear teddy.


Getty Images

In November 2014, Operation Bobbi Bear—a charitable organization focused on child welfare—invited a number of celebrities to customize their own Build-A-Bears for an auction fundraiser. Janet Jackson, President Bill Clinton, and Sir Elton John were among those who accepted the offer. But Sean Penn’s was the most terrifying: The bear has been heavily tattooed and appears unapproachable.

10. The Build-A-Bear video on global warming terrified kids.

Eager to increase activity on social media, Build-A-Bear produced and distributed a series of videos in 2009 that depicted Santa Claus fretting about global warming. One polar bear tells him that at the rate the ice is melting, “the North Pole will be gone by Christmas.” Naturally, some kids were put off by the idea of Christmas being canceled. When the company was criticized for introducing a heavy topic to their young demographic and not remaining objective, they agreed to remove the videos.

11. Build-A-Bear inadvertently sells pet clothing.

A Build-A-Bear Workshop display is seen at the Mall of America in Bloomington, Minnesota in September 2015
Adam Bettcher, Getty Images for Build-A-Bear

With an array of fashionable apparel in pet-friendly sizes, it’s little wonder some animal lovers stop into Build-A-Bear to do some non-plush shopping. According to Forbes, the franchise has seen an increase in adults who stop in to buy clothing exclusively for their dogs. The company doesn’t endorse the practice, but says it may consider offering pet threads in the future.

12. The Build-A-Bear Pay Your Age promotion is now tear-proof.

Recent years have seen Build-A-Bear come under fire for running a Pay Your Age promotion that offered discounted bears according to a child's age. If they're 6 years old, their stuffed friend is only $6. Unfortunately, demand was so high that lines were long and many kids were left empty-handed and sobbing. In 2019, the company switched to a lottery system, offering reward program members the opportunity to win a ticket redeemable for the promotion. The company also released a special $6.50 pre-stuffed bear through a partnership with Walmart that was made available in most Walmart locations.

Additional Sources:
The Bear Necessities of Business: Building a Company with Heart.

Wayfair’s Fourth of July Clearance Sale Takes Up to 60 Percent Off Grills and Outdoor Furniture

Wayfair/Weber
Wayfair/Weber

This Fourth of July, Wayfair is making sure you can turn your backyard into an oasis while keeping your bank account intact with a clearance sale that features savings of up to 60 percent on essentials like chairs, hammocks, games, and grills. Take a look at some of the highlights below.

Outdoor Furniture

Brisbane bench from Wayfair
Brisbane/Wayfair

- Jericho 9-Foot Market Umbrella $92 (Save 15 percent)
- Woodstock Patio Chairs (Set of Two) $310 (Save 54 percent)
- Brisbane Wooden Storage Bench $243 (Save 62 percent)
- Kordell Nine-Piece Rattan Sectional Seating Group with Cushions $1800 (Save 27 percent)
- Nelsonville 12-Piece Multiple Chairs Seating Group $1860 (Save 56 percent)
- Collingswood Three-Piece Seating Group with Cushions $410 (Save 33 percent)

Grills and Accessories

Dyna-Glo electric smoker.
Dyna-Glo/Wayfair

- Spirit® II E-310 Gas Grill $479 (Save 17 percent)
- Portable Three-Burner Propane Gas Grill $104 (Save 20 percent)
- Digital Bluetooth Electric Smoker $224 (Save 25 percent)
- Cuisinart Grilling Tool Set $38 (Save 5 percent)

Outdoor games

American flag cornhole game.
GoSports

- American Flag Cornhole Board $57 (Save 19 percent)
- Giant Four in a Row Game $30 (Save 6 percent)
- Giant Jenga Game $119 (Save 30 percent)

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

17 Facts About Airplane! On Its 40th Anniversary

Julie Hagerty and Robert Hays (with Otto) in Airplane! (1980).
Julie Hagerty and Robert Hays (with Otto) in Airplane! (1980).
Paramount Home Entertainment

Shot on a budget of $3.5 million, David Zucker, Jim Abrahams, and Jerry Zucker wrote and directed Airplane!, a movie intended to parody the onslaught of disaster movies that graced movie theater screens in the 1970s. The comedy classic, which arrived in theaters on July 2, 1980, ended up making more than $83.4 million in theaters in the United States alone, and resurrecting a few acting careers in the process. Here are some things you might not have known about the comedy classic on its 40th anniversary.

1. Airplane! was almost a direct parody of the 1957 movie Zero Hour!

Shorewood, Wisconsin childhood friends Jim Abrahams, David Zucker, and Jerry Zucker grew up and moved to Los Angeles, where they were responsible for the sketch comedy troupe Kentucky Fried Theater. The trio made a habit of recording late-night television, looking for commercials to make fun of for their video and film parodies, which is how they discovered Zero Hour!, which also featured a protagonist named Ted Stryker (in Airplane! it's Ted Striker). In order to make sure the camera angles and lighting on Airplane! were matching those of Zero Hour!, the trio always had the movie queued up on set. Yes, the three filmmakers did buy the rights to their semi source material.

2. Universal thought Airplane! was too similar to their Airport franchise.

Universal released four plane disaster movies in the seventies: Airport in 1970; Airport 1975 (confusingly in 1974); Airport ‘77; and The Concorde ... Airport ‘79. Helen Reddy portrayed Sister Ruth in Airport 1975 and was game to play Sister Angelina in Airplane! before Universal stepped in and threatened to sue. Instead, the role went to Maureen McGovern, who sang the Oscar-winning theme songs to The Poseidon Adventure and The Towering Inferno—two movies that were also “disaster” movies, albeit ones not involving a plane.

3. David Letterman, Sigourney Weaver, and other future stars auditioned for Airplane!

In early conversations regarding Airplane!, Paramount Studios suggested Dom DeLuise for what would eventually become Leslie Nielsen’s role, and Barry Manilow for the role of Ted Striker, but they were never asked to audition.

4. Chevy Chase was mistakenly announced as the star of Airplane!.

Chevy Chase was erroneously announced as the star of Airplane! in a 1979 news item in The Hollywood Reporter.

5. The role of Roger Murdock was written with Pete Rose in mind.

Pete Rose was busy playing baseball when Airplane! was shot in August, so they cast Kareem Abdul-Jabbar instead.

6. Kareem Abdul-Jabbar got a pretty swanky carpet out of his Airplane! gig.

Kareem Abdul-Jabbar, Peter Graves, and Rossie Harris in Airplane! (1980)
Kareem Abdul-Jabbar, Rossie Harris, and Peter Graves in Airplane! (1980).
Paramount Home Entertainment

Kareem Abdul-Jabbar’s agent insisted on an extra $5000 to the original offer of a $30,000 salary so that the basketball legend could purchase an oriental rug he'd had his eye on.

7. Peter Graves thought the Airplane! script was "tasteless trash."

Peter Graves eventually found the humor in the film, including the pedophilia jokes, and agreed to play Captain Oveur. Graves's wife was glad he took the role; she laughed throughout the premiere screening.

8. No, the child actor playing young Joey didn't know what Peter Graves was actually saying.

Rossie Harris was only 9 years old when he played the role of Joey, so did not understand the humor in Turkish prisons, gladiator movies, or any of Oveur’s other comments. But by the time he turned 10 and saw the movie, Harris had apparently figured it out.

9. Airplane! marked Ethel Merman's final film appearance.

"The undisputed First Lady of the musical comedy stage” played a disturbed soldier who believed he was Ethel Merman. Merman passed away in 1984.

10. Michael Ehrmantraut from Breaking Bad and Better Call Saul was in Airplane!.

Jonathan Banks plays air traffic controller Gunderson.

11. Airplane!'s three-director setup caused legal problems.

The Directors Guild of America ruled that Abrahams and the two Zuckers couldn’t all be credited for directing a movie, nor be credited under the single “fictitious name of Abrahams N. Zuckers.” A DGA rep was on set to make sure that only Jerry Zucker spoke to the actors. What he saw was Jerry Zucker next to the camera, who would then go to a nearby trailer where the other two were watching the takes on a video feed, and come back to give notes to the actors after conferring with his partners. A DGA executive board eventually gave the three one-time rights to all share the credit.

12. A BIT ABOUT BLIND POLISH AIRLINE PILOTS WAS WRITTEN AND FILMED.

Blind singer José Feliciano, and lookalikes of blind singers Ray Charles and Stevie Wonder, played Polish airline co-pilots. The Polish-American League protested, and it was determined by the writer-directors that the idea wasn’t funny enough to stay in the movie.

13. Robert Hays was starring in a TV show at the same time he was filming Airplane!

Robert Hays, the actor who played Ted Striker, had to race back and forth between the sets of Angie and Airplane! for two very busy weeks. The theme song to Angie was performed by the one and only Maureen McGovern.

14. Robert Hays was—and is—a licensed pilot.

He can even fly the ones with four engines.

15. Leslie Nielsen had a lot of fun with his fart machine.

Leslie Nielsen sold portable fart machines for $7 apiece on set, causing a brief epidemic of fart noises emanating from most of the cast and crew and delaying production. When they were shooting Hays’s close-up, Nielsen used the machine after every other word of his line, “Mr. Striker, can you land this plane?”

16. Stephen Stucker came up with all of Johnny's lines.

Lloyd Bridges and Stephen Stucker in Airplane! (1980)
Stephen Stucker and Lloyd Bridges in Airplane! (1980).
Paramount Home Entertainment

Stephen Stucker was a member of the Kentucky Fried Theater. His line “Me John, Big Tree” was part of an old riff he used to do, which continued with him going down on his knees and putting an ear to the ground to hear when a wagon train was arriving.

17. The original rough cut of Airplane! was 115 minutes long.

After screenings at three college campuses and two theaters, the film was cut down to 88 minutes.