12 Facts About Build-A-Bear

Adam Bettcher, Getty Images for Build-A-Bear
Adam Bettcher, Getty Images for Build-A-Bear

Founded in 1997, Build-A-Bear Workshop may be the only franchise where you’re encouraged to tell employees to stuff it. The company specializes in customized teddy bears, offering options on everything from eyewear to scents. With more than 400 stores worldwide and 160 million bears sold, it’s a good time to be in the business of cuddles. Check out 12 facts about their bears, the infamous stuffing machine, and how Sean Penn dressed his teddy.

1. Build-A-Bear started with Beanie Babies.

Adam Bettcher, Getty Images for Build-A-Bear

Former Payless Shoe Source president Maxine Clark was shopping with her friend's 10-year-old daughter Katie, when they decided to search for Beanie Babies. Though it was the mid-1990s and Beanie Mania was in full bloom, the tiny collectibles were nowhere in sight. Plucky Katie was undeterred and observed that they would be easy to make. Clark was struck by the idea—a store where customers could make their own stuffed teddy—and opened the first Build-A-Bear storefront just nine months later.

2. The Build-A-Bear concept was often imitated but never successfully duplicated.

Build-A-Bear dominated the retail market (the chain pulled in about $50 million in operating profit in 2003), but the success wasn't all positive. Clark had to contend with both copycats and suggestions that she didn’t get the idea from Katie. According to Forbes, the co-owner of the Basic Brown Bear Factory sued Clark for copyright infringement and trade secret misappropriation in 1999, asserting that she had seen his store next to a Minneapolis-area Payless in 1995 and later made an offer to buy him out. Clark told the Chicago Tribune that she proposed a purchase but never did anything illegal. The two settled out of court (confidentially) in 2001. The Tribune also reported that Build-A-Bear sent threatening letters to another plush-build chain, Friends 2B Made, for trademark infringement and for possibly creating consumer confusion.

3. Build-A-Bear executives are known as "the Bears."

Getty Images

The corporate offices of Build-A-Bear are never in danger of running low on bear puns. Their St. Louis offices are known as “bearquarters,” all executive staff are officially listed with titles like chief executive bear, chief human resource bear, and chief operations bear. Only chief financial officer Voin Todorovic is credited without a furry designation. Guy doesn’t seem like much fun.

4. The Build-A-Bear children's advisory board is made up of actual children.

While many youth-oriented retail businesses conduct market research, Build-A-Bear went a step further by enlisting up to 20 children aged 6 to 14 to populate their Cub Advisory Board. The kids critique bear clothes and advertising strategies and helped inform the store’s 2015 redesign. In 2002, Clark said stores “don’t do anything without getting their input.” The company still keeps in contact with advisors who have grown out of the role and says it values their “pawsome” feedback.

5. The Build-A-Bear boxes were inspired by Happy Meals.

Mabel Lu, Flickr // CC BY-ND2.0

In her 2006 autobiography, inevitably titled The Bear Necessities of Business, Clark described how she stumbled upon the distinctive take-home carton that every Build-A-Bear is transported in. “I’ve always liked how McDonald’s packages its Happy Meal,” she wrote, “complete with hamburger, fries, drink, and fun toy—into one cleverly-designed box.” While the bears do not come with fries, Clark was able to wholesale the cartons (dubbed Cub Condos) more cheaply than paper bags would have cost her. They also help advertise the brand when children are seen toting them around in malls.

6. At Build-A-Bear, you can arm your bears.

Thanks in large part to a licensing deal to carry Teenage Mutant Ninja Turtles, Build-A-Bear offers an array of weaponry that can be bought regardless of your particular animal’s pacifism. Nunchucks, katanas, and sais are all offered. Bears can even be fitted for their own Hulk Hands.

7. The Build-A-Bear "Stuffer" is a 7-foot-tall behemoth.

Adam Bettcher, Getty Images for Build-A-Bear

Previously tucked away in the back of stores, the giant contraption that forces polyester stuffing into newborn bears has been promoted: Build-A-Bear unveiled a store redesign in September 2015 to attract more foot traffic with a one-of-a-kind theatrical experience that features a 7-foot-tall filling machine. When the company originally opened its first stores, it had to modify a pillow-stuffing machine.

8. Build-A-Bear made a surrogate mother for a real monkey.

After hearing that a DeBrazza’s monkey in a Kent, England zoo was too ill to care for her newborn offspring, Build-A-Bear’s UK offices donated a stuffed monkey that had a “beating” electronic heart inside of it. The plush was intended to replicate how a baby monkey can feel its mother’s heartbeat.

9. Sean Penn designed a Build-A-Bear teddy.

Getty Images

In November 2014, Operation Bobbi Bear—a charitable organization focused on child welfare—invited a number of celebrities to customize their own Build-A-Bears for an auction fundraiser. Janet Jackson, President Bill Clinton, and Sir Elton John were among those who accepted the offer. But Sean Penn’s was the most terrifying: The bear has been heavily tattooed and appears unapproachable.

10. The Build-A-Bear video on global warming terrified kids.

Eager to increase activity on social media, Build-A-Bear produced and distributed a series of videos in 2009 that depicted Santa Claus fretting about global warming. One polar bear tells him that at the rate the ice is melting, “the North Pole will be gone by Christmas.” Naturally, some kids were put off by the idea of Christmas being canceled. When the company was criticized for introducing a heavy topic to their young demographic and not remaining objective, they agreed to remove the videos.

11. Build-A-Bear inadvertently sells pet clothing.

Adam Bettcher, Getty Images for Build-A-Bear

With an array of fashionable apparel in pet-friendly sizes, it’s little wonder some animal lovers stop into Build-A-Bear to do some non-plush shopping. According to Forbes, the franchise has seen an increase in adults who stop in to buy clothing exclusively for their dogs. The company doesn’t endorse the practice, but says it may consider offering pet threads in the future.

12. The Build-A-Bear Pay Your Age promotion is now tear-proof.

Recent years have seen Build-A-Bear come under fire for running a Pay Your Age promotion that offered discounted bears according to a child's age. If they're 6 years old, their stuffed friend is only $6. Unfortunately, demand was so high that lines were long and many kids were left empty-handed and sobbing. In 2019, the company switched to a lottery system, offering reward program members the opportunity to win a ticket redeemable for the promotion. The company also released a special $6.50 pre-stuffed bear through a partnership with Walmart that was made available in most Walmart locations.

Additional Sources:
The Bear Necessities of Business: Building a Company with Heart.

14 Retro Gifts for Millennials

Ravi Palwe, Unsplash
Ravi Palwe, Unsplash

Millennials were born between 1981 and 1996, which means the pop culture they grew up with is officially retro. No matter what generation you belong to, consider these gifts when shopping for the Millennials in your life this holiday season.

1. Reptar Funko Pop!; $29

Amazon

This vinyl Reptar figurine from Funko is as cool as anything you’d find in the rugrats’ toy box. The monster dinosaur has been redesigned in classic Pop! style, making it a perfect desk or shelf accessory for the grown-up Nickelodeon fan. It also glows in the dark, which should appeal to anyone’s inner child.

Buy it: Amazon

2. Dragon Ball Z Slippers; $20

Hot Topic

You don’t need to change out of your pajamas to feel like a Super Saiyan. These slippers are emblazoned with the same kanji Goku wears on his gi in Dragon Ball Z: one for training under King Kai and one for training with Master Roshi. And with a soft sherpa lining, the footwear feels as good as it looks.

Buy it: Hot Topic

3. The Pokémon Cookbook; $15

Hop Topic

What do you eat after a long day of training and catching Pokémon? Any dish in The Pokémon Cookbook is a great option. This book features more than 35 recipes inspired by creatures from the Pokémon franchise, including Poké Ball sushi rolls and mashed Meowth potatoes.

Buy it: Hot Topic

4. Lisa Frank Activity Book; $5

Urban Outfitters

Millennials will never be too old for Lisa Frank, especially when the artist’s playful designs come in a relaxing activity book. Watercolor brings the rainbow characters in this collection to life. Just gather some painting supplies and put on a podcast for a relaxing, nostalgia-fueled afternoon.

Buy it: Urban Outfitters

5. Shoebox Tape Recorder with USB; $28

Amazon

The days of recording mix tapes don’t have to be over. This device looks and functions just like tape recorders from the pre-smartphone era. And with a USB port as well as a line-in jack and built-in mic, users can easily import their digital music collection onto retro cassette tapes.

Buy it: Amazon

6. Days of the Week Scrunchie Set; $12

Urban Outfitters

Millennials can be upset that a trend from their youth is old enough to be cool again, or they can embrace it. This scrunchie set is for anyone happy to see the return of the hair accessory. The soft knit ponytail holders come in a set of five—one for each day of the school (or work) week.

Buy it: Urban Outfitters

7. D&D Graphic T-shirt; $38-$48

80s Tees

The perfect gift for the Dungeon Master in your life, this graphic tee is modeled after the cover of the classic Dungeons & Dragons rule book. It’s available in sizes small through 3XL.

Buy it: 80s Tees

8. Chuck E. Cheese T-shirt; $36-$58

80s Tees

Few Millennials survived childhood without experiencing at least one birthday party at Chuck E. Cheese. This retro T-shirt sports the brand’s original name: Chuck E. Cheese’s Pizza Time Theatre. It may be the next-best gift for a Chuck E. Cheese fan behind a decommissioned animatronic.

Buy it: 80s Tees

9. The Nightmare Before Christmas Picnic Blanket Bag; $40

Shop Disney

Fans of Tim Burton’s The Nightmare Before Christmas will recognize the iconic scene on the front of this messenger bag. Unfold it and the bag becomes a blanket fit for a moonlit picnic among the pumpkins. The bottom side is waterproof and the top layer is made of soft fleece.

Buy it: Shop Disney

10. Toy Story Alien Socks; $15

Shop Disney

You don’t need to be skilled at the claw machine to take home a pair of these socks. Decorated with the aliens from Toy Story, they’re made from soft-knit fabric and are big enough to fit adult feet.

Buy it: Shop Disney

11. Goosebumps Board Game; $24

Amazon

Fans that read every book in R.L. Stine’s series growing up can now play the Goosebumps board game. In this game, based on the Goosebumps movie, players take on the role of their favorite monster from the series and race to the typewriter at the end of the trail of manuscripts.

Buy it: Amazon

12. Tamagotchi Mini; $19

Amazon

If you know someone who killed their Tamagotchi in the '90s, give them another chance to show off their digital pet-care skills. This Tamagotchi is a smaller, simplified version of the original game. It doubles as a keychain, so owners have no excuse to forget to feed their pet.

Buy it: Amazon

13. SNES Classic; $275

Amazon

The SNES Classic is much easier to find now than when it first came out, and it's still just as entertaining for retro video game fans. This mini console comes preloaded with 21 Nintendo games, including Super Mario Kart and Street Fighter II.

Buy it: Amazon

14. Planters Cheez Balls; $24

Amazon

Planters revived its Cheez Balls in 2018 after pulling them from shelves nearly a decade earlier. To Millennials unaware of that fact, this gift could be their dream come true. The throwback snack even comes in the classic canister fans remember.

Buy it: Amazon

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10 Great Gifts for Teens

Fjallraven/Polaroid
Fjallraven/Polaroid

If it’s been a few years since you were a teenager, you might be feeling at a loss when it comes to finding the perfect gift for the teen in your life. But you don’t have to worry—we’ve culled the internet to figure out what’s cool these days, and we found 10 items to suit any teen (and any price point).

1. Fjällräven Kånken Mini Classic Backpack for Everyday; $70

Fjällräven/Amazon

Fjällräven’s Kånken backpack was originally introduced in 1978 as an affordable and comfortable bag for Swedish schoolchildren, but it recently took off as a trend among American high schoolers and college students. With 43 different color options, chances are you’ll be able to find the perfect trendy backpack for the teen in your life.

Buy it: Amazon

2. Hydro Flask Standard-Mouth Water Bottle; $30–$35

Hydro Flask/Amazon

Hydro Flasks aren’t only trendy, they’re sturdy and environmentally friendly. Plus, they keep hot drinks warm and icy drinks cool for an absurdly long amount of time. The standard-mouth water bottle is currently available on Amazon in 17 different colors, but the brand also offers tumbler cups and coffee mugs depending on your niece/nephew/cousin/friend/child’s preference.

Buy it: Amazon

3. Polaroid Originals OneStep+ Bluetooth-Connected Instant Film Camera; $140

Polaroid Originals/Amazon

Teens can kick it back old school with this Polaroid camera that hides some surprisingly contemporary features. Using a special app, users can fine-tune their camera settings to suit their personal tastes. Plus, this camera makes it possible to capture two scenes in a single frame, so it's that much easier to create uniquely artsy Polaroid pics.

Buy it: Amazon

4. 4th-Generation Echo Dot with Clock; $60

Amazon

Tech-wise, the fourth-generation Echo Dot is almost identical to its third-generation predecessor. But the updated spherical design seems poised to make the Echo Dot a worthy contender for traditional alarm clocks—the speaker face shows the time and it even includes a tap-to-snooze function for drowsy sleepers.

Buy it: Amazon

5. Bubble Tea Kit; $38

Uncommon Goods

Part of the reason bubble tea is so popular is that it’s customizable—and what could be more customizable than making it yourself? This kit, made by an Atlanta-based couple, comes with two reusable straws and enough supplies to make up to eight servings.

Buy it: Uncommon Goods

6. Mixtape Card Game; $20

Uncommon Goods

This party game challenges players to find the perfect songs to suit specific prompts. Some cards might prompt players to use Spotify or Youtube to search for the songs with the best guitar solos, while other cards call for participants to play their “favorite slow dance love jam from junior high.” This game is sure to be a hit at any high school sleepover or house party—or, in true 2020 style, at any digital hangout or Zoom meeting.

Buy it: Uncommon Goods

7. Giant Flour Tortilla Throw Blanket; $18-$35

Mermaker/Amazon

This goofy double-sided blanket turns any human into a giant-size burrito, and it comes in four different sizes to suit any height. One reviewer even went so far as to say that “once you wrap yourself in it, you will be convinced that you are a burrito.”

Buy it: Amazon

8. The Cup of Destiny; $22

Shelter Harbor Press/Amazon

Here’s a prediction: Your hunt for the perfect gift is almost over. This kit is ideal for the teenager who is fascinated by the supernatural and loves exploring new ideas. Included, you’ll find a 96-page illustrated instruction book along with a cup and a saucer marked with patterns and symbols.

Buy it: Amazon

9. Wreck This Journal: Now in Color; $9

Penguin Books/Amazon

This journal is not intended to be pretty. It’s made for messiness and exploration and a little bit of chaos. Artistic-minded teens will love filling out pages that prompt them to catalog various stains or poke holes through the paper. Reviewers say it’s not only a source of creative inspiration, though—it’s also a stress reliever. And considering that the middle-school and high-school years aren’t exactly known for being relaxing, this journal could be a welcome reprieve from the daily pressure of managing homework and a social life.

Buy it: Amazon

10. Therapy Dough; $15

Uncommon Goods

Some teens focus better and relax more easily when they have something to fidget with. If the teen in your life fits that description, this therapy dough may be the perfect gift for them. Each 4.5-ounce container is infused with essential oils like lavender, eucalyptus, orange, or pine, making relaxation smell delicious (and all natural!).

Buy it: Uncommon Goods

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