While online shopping has become increasingly sophisticated in recent years, transforming the way we buy everyday goods, offline clothing shopping is still as frustrating as ever. Tech company Oak Labs is hoping to give the experience a much-needed upgrade by equipping fitting rooms with sophisticated touch-screen mirrors.
The Oak Labs interactive mirror won’t tell you who’s the fairest of them all, but it will tell you what other sizes and colors your outfit comes in. It also notifies employees when you’d like to try another piece of clothing, lets you save your shopping session for later (just like you would online), and even lets you choose from several lighting options.
The idea is to create an improved experience for both shoppers and retailers. Oak CEO Healey Cypher told The Verge that “the chance someone will walk away without buying anything jumps 65 percent if they can't find the item they want in the right size and color.”
The fitting room is currently in the prototype phase while the company works on perfecting the technology before rolling it out on a larger scale. However, the Polo Ralph Lauren flagship in New York City is giving the Oak fitting room a test run, so if you’re a New Yorker or visiting the Big Apple, you can try out the futuristic mirror for yourself. You can also learn more about the Oak dressing room in the video above.
[h/t: The Verge]
Banner Image Credit: Oak Labs, Inc., Vimeo