Kermit the Frog once sang that it ain't easy being green—and according to plenty of natural redheads, having fiery locks is no walk in the park either. Now, one restaurant owner—a self-identified "former ginger"—is working to change that. According to The Telegraph, Mark Linaker of Ginger's Grill in the Wales town of Prestatyn is offering a 20 percent discount for customers with red hair because he feels like they deserve it.

The website for the business is not up and running yet, but the Facebook page promises gourmet burgers, shakes, waffles, and peri peri chicken to those who patronize the establishment when it opens this April. "I feel that gingers deserve a break," Linaker told Wales Online. "As one of my friends said to me, gingers have been getting stick for a long time now so it is time they got something back." The owner says that the deal is reserved for "genuine gingers," but does not explain how that distinction will be made or who will judge the worthiness of hungry redheads.

Linaker said he's honoring a community that he still feels a part of, even though he now has a clean-shaven head. "It will be happy days for gingers in the area, and also ginger tourists who I hope will flock to Prestatyn," he added.

[h/t The Telegraph]