This '3D' Crosswalk Uses an Optical Illusion to Slow Drivers

Crosswalks are meant to tell drivers to yield to pedestrians, but too often they're treated as a suggestion rather than a rule. If the possibility of hitting someone isn't enough to slow speeding drivers, two artists from Gujarat, India are hoping this sneaky optical illusion will do the trick.

As WIRED reports, Shakuntala Pandya and daughter Saumya Pandya Thakkar have teamed up to redesign the classic white-striped crosswalk to look like roadblocks jutting up from the street. To drivers on the highway in the west Indian city of Ahmedabad, the shapes will look like three-dimensional structures from far away. But the artists say the illusion fades as cars get closer, so it shouldn't lead to any motorists slamming on their breaks to avoid crashing into something that isn't there. 

Highway officials have experimented with similar 3D crosswalks designs here in the states. A few years ago, the Oklahoma Department of Transportation transformed the plain white blocks of one crosswalk by painting brightly colored shapes around them to give them the illusion of being raised from the rest of the street. Parts of Chicago have also featured eye-catching 3D markings since the beginning of the decade. There's still no comprehensive research about whether these designs are actually effective. But in India, a country where traffic-related deaths are on the rise, experimenting with safer road signage can't hurt. 

[h/t WIRED]

Header/banner images via Twitter.

Decorate Your Walls With This Poster of Every Single Character From The Office

Pop Chart Labs
Pop Chart Labs

NBC’s The Office will celebrate its 15th anniversary next year, and fans remain as engaged as ever in the characters who made the show a success. With this poster from Pop Chart, you can show off your own fondness for the show’s beloved cast of personalities.

The print by itself sells for $40, but various finishing options make it a little more expensive. Pop Chart’s poster features 171 different “Faces of Scranton”—plus 16 “Threat Level Midnight” characters and six of Michael Scott’s alter egos—all of which include biographical information like job titles, nicknames, and relationship details.


Pop Chart Labs

Pop Chart’s “Faces of Scranton” print comes just in time for the holidays. If you’re looking for other pop culture-themed gifts for your friends and relatives (or for yourself!), check out this list of 12 products for people who can’t get enough of The Office.

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Hellvetica Is the Typeface of Your Nightmares

Zephyr18/iStock via Getty Images
Zephyr18/iStock via Getty Images

If you spot a slack-jawed graphic designer staring at their computer screen with an expression of horror, they haven’t just seen a ghost—they’ve seen Hellvetica.

Though the terrible typeface is meant as a Halloween-themed take on the traditionally pleasing Helvetica, it doesn’t contain jagged edges, dripping blood, or any other characteristically spooky elements you might imagine.

Instead, it’s just really poorly spaced. In typography, the process of adjusting the space between letters is called kerning. While you probably peruse materials typed in well-kerned fonts without thinking about letter spacing at all, sloppy kerning can make things pretty difficult to read.

According to The Verge, the deliberate kerning catastrophe that is Hellvetica was masterminded by New York-based creative directors Zack Roif and Matthew Woodward, who may have just become the graphic design industry’s first supervillains.

“Kern in hell,” the website states, along with “Welcome to type purgatory,” and “The quick brown fox jumped over the lazy dog and into the underworld,” all typed in the visually abhorrent Hellvetica.

It also features a fake quote from the Swiss creator of Helvetica, Max Miedinger, who died in 1980 and is undoubtedly rolling in his grave. “What have you done?” he supposedly said.

However, it did pique the interest of the diabolical founder of hell itself.

“I don’t hate it,” Satan said.

If you want to partake in the pandemonium by typing in Hellvetica this Halloween or forever, you can download it here.

[h/t The Verge]

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