12 Fresh-Baked Facts About Entenmann's

Entenmann's / iStock
Entenmann's / iStock

You know the blue-and-white packaging and that elegant cursive logo. And there's a good chance you know just where to find all those Honey Buns, crumb coffee cakes, and chocolate chip cookies in your local supermarket. But we're willing to bet a box of chocolate frosted doughnuts—the company’s best seller—that there are a few things you don’t know about Entenmann’s.

1. IT ALL STARTED IN BROOKLYN.


erlyrizrjr via Flickr // CC BY-SA 2.0

William Entenmann learned the baking trade in Stuttgart, Germany, where he spent his teenage years working at a bread factory. Eager to set out on his own, he moved to America with his family, and in 1898 opened a bakery on Rogers Street in Brooklyn. Every day, he delivered fresh-baked rolls, cakes, and bread loaves by horse-drawn wagon to customers throughout the neighborhood.

2. IT BECAME A LONG ISLAND TRADITION BY FLUKE.

A few years after opening his Brooklyn shop, William’s son, William Entenmann, Jr., came down with rheumatic fever. The family doctor recommended they move out of the city, where fresh air could flush out the illness. Entenmann moved his bakery 40 miles east to Bay Shore, Long Island, and eventually passed it down to his son, who helped grow Entenmann's into a profitable, far-reaching company. In 1961, Entenmann's opened what was then the world’s largest commercial bakery on the site of the elder Entenmann's shop. It remained a Long Island institution until 2014, when parent company Grupo Bimbo closed it.

3. BREAD USED TO BE A SPECIALTY.

For decades, Entenmann's turned out loaves of bread along with pastries, pies, and its original best seller, All Butter Loaf Cake. In 1951, after William Entenmann, Jr., died of a heart attack, his wife, Martha, and children gathered to discuss the company’s future. They decided they needed to narrow their focus in order to stay competitive. So they jettisoned the bread loaves and put all the company’s manufacturing muscle behind its pies, cakes, and other sweet treats.

4. MOVING TO SUPERMARKET SALES WAS A RISK.

The Entenmann family also decided to do away with home delivery and focus solely on retail sales. After decades spent building a loyal network of delivery customers, this was a big risk. And it was difficult to stay the course after frozen food sales, mail order, and other opportunities came calling. But the Entenmanns stuck with their choice and were rewarded handsomely as they rode the growth of the supermarket industry in America.

5. FRANK SINATRA HAD A STANDING ORDER.

The famous crooner had a thing for Entenmann’s coffee crumb cake, and would receive weekly deliveries to his house. Other famous clientele included J.P. Morgan and the Vanderbilt family.

6. THE COMPANY INVENTED THE FIRST SEE-THROUGH BOX FOR BAKED GOODS.


A few years after going all-in on retail sales, Martha Entenmann and sons had a revelation: If customers were able to see pies and cakes on display at the bakery, then shouldn’t the same hold true at the supermarket? In 1959, Entenmann’s came out with the first see-through packaging for baked goods. The company’s cellophane window boosted sales and quickly became an industry standard.

7. PEOPLE WOULD PASS THE CAKES AND PIES OFF AS UPSCALE TREATS.

In a 1979 feature for New York Magazine, writer Jean Bergantini Grillo confessed to passing off Entenmann's baked goods as her own gourmet creations. She also wrote about image-conscious hosts and hostesses who would present the company’s creations as homemade, or fresh from the local bakery. "Rich people have been stocking up on Entenmann’s cakes and pies for years, craftily disposing of the telltale boxes and serving them anonymously."

8. IT BATTLED NAGGING RUMORS INVOLVING A RELIGIOUS LEADER.

In the late '70s and early '80s, word spread that Entenmann's was funneling money into the Reverend Sun Myung Moon’s Unification Church. It’s not clear how the Korean religious leader, who considered himself the messiah and was imprisoned for tax fraud, came to be linked with a baked goods company. But the rumor was persistent. In 1979, Entenmann's sent out 10,000 letters to clergymen and other influential sources pleading its case. "Absolutely, completely, unequivocally false, untrue and unfounded," was how a company spokesman put it to the Associated Press.

9. IT’S BEEN THROUGH QUITE THE CORPORATE SHUFFLE.

The Entenmann family sold the company to pharmaceutical giant Warner-Lambert in 1978. Four years later, Warner sold the baking brand to General Foods, which then sold Entenmann's to Kraft. The company was sold again several years later, this time to Bestfoods, which was purchased by Unilever in 2000. Unilever offloaded its baking division to Canadian manufacturer George Weston. Finally, in 2008, Entenmann’s sold to Mexican baking company Grupo Bimbo, its current owner.

10. IT SELLS SCENTED CANDLES.

Ever wished your home or apartment smelled more like butter pound cake? Well wish no more! Several years ago, Entenmann's introduced scented candles that recreated the smell of some of its hallmark creations, like apple strudel, caramel pecan pie and, yes, butter pound cake. The candles even come in see-through boxes that replicate the baked goods’ packaging.

11. IT TURNS OUT MORE THAN 100,000 DOUGHNUTS EVERY HOUR.

To keep all those college dorms and office break rooms stocked, Entenmann's turns out a dizzying 15 million donuts every week, and upwards of 780 million each year.

12. THE ENTENMANN FAMILY IS STILL IN BUSINESS.

The wine business, that is. After selling the baking company in 1978, Robert Entenmann, grandson of founder William, bought a potato farm on Long Island’s North Fork and turned it into a horse farm. In the mid-'90s, he converted the property into a vineyard, and today it turns out bottles of red, white, and bubbly under the Martha Clara label.

10 Products for a Better Night's Sleep

Amazon/Comfort Spaces
Amazon/Comfort Spaces

Getting a full eight hours of sleep can be tough these days. If you’re having trouble catching enough Zzzs, consider giving these highly rated and recommended products a try.

1. Everlasting Comfort Pure Memory Foam Knee Pillow; $25

Everlasting Comfort Knee Pillow
Everlasting Comfort/Amazon

For side sleepers, keeping the spine, hips, and legs aligned is key to a good night’s rest—and a pain-free morning after. Everlasting Comfort’s memory foam knee pillow is ergonomically designed to fit between the knees or thighs to ensure proper alignment. One simple but game-changing feature is the removable strap, which you can fasten around one leg; this keeps the pillow in place even as you roll at night, meaning you don’t have to wake up to adjust it (or pick it up from your floor). Reviewers call the pillow “life-changing” and “the best knee pillow I’ve found.” Plus, it comes with two pairs of ear plugs.

Buy it: Amazon

2. Letsfit White Noise Machine; $21

Letsfit White Noise Machine
Letsfit/Amazon

White noise machines: They’re not just for babies! This Letsfit model—which is rated 4.7 out of five with nearly 3500 reviews—has 14 potential sleep soundtracks, including three white noise tracks, to better block out everything from sirens to birds that chirp enthusiastically at dawn (although there’s also a birds track, if that’s your thing). It also has a timer function and a night light.

Buy it: Amazon

3. ECLIPSE Blackout Curtains; $16

Eclipse Black Out Curtains
Eclipse/Amazon

According to the National Sleep Foundation, too much light in a room when you’re trying to snooze is a recipe for sleep disaster. These understated polyester curtains from ECLIPSE block 99 percent of light and reduce noise—plus, they’ll help you save on energy costs. "Our neighbor leaves their backyard light on all night with what I can only guess is the same kind of bulb they use on a train headlight. It shines across their yard, through ours, straight at our bedroom window," one Amazon reviewer who purchased the curtains in black wrote. "These drapes block the light completely."

Buy it: Amazon

4. JALL Wake Up Light Sunrise Alarm Clock; $38

JALL Wake Up Light Sunrise Alarm Clock
JALL/Amazon

Being jarred awake by a blaring alarm clock can set the wrong mood for the rest of your day. Wake up in a more pleasant way with this clock, which gradually lights up between 10 percent and 100 percent in the 30 minutes before your alarm. You can choose between seven different colors and several natural sounds as well as a regular alarm beep, but why would you ever use that? “Since getting this clock my sleep has been much better,” one reviewer reported. “I wake up not feeling tired but refreshed.”

Buy it: Amazon

5. Philips SmartSleep Wake-Up Light; $200

Philips SmartSleep Wake-Up Light
Philips/Amazon

If you’re looking for an alarm clock with even more features, Philips’s SmartSleep Wake-Up Light is smartphone-enabled and equipped with an AmbiTrack sensor, which tracks things like bedroom temperature, humidity, and light levels, then gives recommendations for how you can get a better night’s rest.

Buy it: Amazon

6. Slumber Cloud Stratus Sheet Set; $159

Stratus sheets from Slumber Cloud.
Slumber Cloud

Being too hot or too cold can kill a good night’s sleep. The Good Housekeeping Institute rated these sheets—which are made with Outlast fibers engineered by NASA—as 2020’s best temperature-regulating sheets.

Buy it: SlumberCloud

7. Comfort Space Coolmax Sheet Set; $29-$40

Comfort Spaces Coolmax Sheets
Comfort Spaces/Amazon

If $159 sheets are out of your price range, the GHI recommends these sheets from Comfort Spaces, which are made with moisture-wicking Coolmax microfiber. Depending on the size you need, they range in price from $29 to $40.

Buy it: Amazon

8. Coop Home Goods Eden Memory Foam Pillow; $80

Coop Eden Pillow
Coop Home Goods/Amazon

This pillow—which has a 4.5-star rating on Amazon—is filled with memory foam scraps and microfiber, and comes with an extra half-pound of fill so you can add, or subtract, the amount in the pillow for ultimate comfort. As a bonus, the pillows are hypoallergenic, mite-resistant, and washable.

Buy it: Amazon

9. Baloo Weighted Blanket; $149-$169

Baloo Weighted Blanket
Baloo/Amazon

Though the science is still out on weighted blankets, some people swear by them. Wirecutter named this Baloo blanket the best, not in small part because, unlike many weighted blankets, it’s machine-washable and -dryable. It’s currently available in 12-pound ($149) twin size and 20-pound ($169) queen size. It’s rated 4.7 out of five stars on Amazon, with one reviewer reporting that “when it's spread out over you it just feels like a comfy, snuggly hug for your whole body … I've found it super relaxing for falling asleep the last few nights, and it looks nice on the end of the bed, too.” 

Buy it: Amazon 

10. Philips Smartsleep Snoring Relief Band; $200

Philips SmartSleep Snoring Relief Band
Philips/Amazon

Few things can disturb your slumber—and that of the ones you love—like loudly sawing logs. Philips’s Smartsleep Snoring Relief Band is designed for people who snore when they’re sleeping on their backs, and according to the company, 86 percent of people who used the band reported reduced snoring after a month. The device wraps around the torso and is equipped with a sensor that delivers vibrations if it detects you moving to sleep on your back; those vibrations stop when you roll onto your side. The next day, you can see how many hours you spent in bed, how many of those hours you spent on your back, and your response rate to the vibrations. The sensor has an algorithm that notes your response rate and tweaks the intensity of vibrations based on that. “This device works exactly as advertised,” one Amazon reviewer wrote. “I’d say it’s perfect.”

Buy it: Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Make Breakfast for the Family in a Flash With the Dash Rapid Egg Cooker

Dash/Amazon
Dash/Amazon

The number of ways you can eat eggs is limited only by your cooking ability and imagination. Now, thanks to the foolproof Dash Rapid Egg Cooker, even that doesn't have to hold you back, because you'll be able to prepare your eggs exactly how you like them in just minutes—no flipping, stirring, or frying required.

Weighing roughly 1 pound and measuring 7.5 inches across, this egg cooker is the perfect size for a shelf or countertop. Its design accommodates a variety of egg preparations, so if you like your eggs boiled, you can fit up to six of them on the tray at once and cook them until they're soft-boiled, hard-boiled, or somewhere in between. The cooker also features trays for poaching eggs and making omelettes.

Rapid Egg Cooker.
Dash/Amazon

The device comes with a measuring cup showing how much water you need to cook each style of egg, and it buzzes and shuts off automatically when they're done. That way, you can make your perfect breakfast even before you've had your first cup of coffee.

The gadget is super popular with breakfast-lovers. It has a 4.6-star rating on Amazon, and the online retailer lists it as one the most-loved items on the site. You can purchase it on Amazon today for $20.

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.