In a world where David Hasselhoff is prepared to license his name for automotive products, it’s probably no surprise that Hollywood has found a way to monetize the emojis found in text and messaging applications.
As proof, Sony has just released the first promotional image and synopsis from EmojiMovie: Express Yourself, a feature-length animated film due next summer. What kind of narrative can be pulled from these seemingly superficial icons? Quite a bit. According to their press release:
"Emojimovie: Express Yourself unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become 'normal' like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Ilana Glazer). Together, they embark on an epic 'app-venture' through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever."
Actual apps like Spotify and Facebook are to have prominent functions in the film. The prolific poo emoji also appears to have a role, although Sony is keeping its character and voice actor under wraps. EmojiMovie is due for release August 11, 2017.