For employees at the mercy of an office thermostat, Casual Fridays provide some much-needed relief during frigid winters and the scorching months of summer. Though many offices are beginning to loosen their dress codes permanently, plenty of employees still cling to this one day a week when wearing shorts won't raise any eyebrows and that T-shirt won't result in an email from HR. But Casual Friday didn't begin just as a cure for discomfort in the workplace; there was also money to be made.
In the 1960s, Bill Foster, president of The Hawaiian Fashion Guild, plotted to find a way to sell more of the colorfully designed Aloha shirts to their residents with the launch of "Operation Liberation," which gave two shirts to every member of the Hawaii House of Representatives and the Hawaii Senate. The purpose of this campaign was to persuade the politicians to allow government workers to wear the lightweight shirts not only to beat the heat in the summer months, but also to support the state’s garment industry. The custom took off in 1966 and was given a familiar name, "Aloha Friday."
Technology giant Hewlett-Packard claims to have sparked the spread of casual wear in the workplace around the same time in the San Francisco Bay area. Called "Blue Sky Days," this Friday custom wasn't just limited to clothing: HP's founders—Bill Hewlett and David Packard—wanted people to take these days to think of more creative ideas and initiatives outside of their normal routine. This idea soon caught on throughout Silicon Valley and, eventually, into other industries.
However, the spread of this casual trend on the mainland resulted in haphazard, sometimes sloppy attire in the workplace. To help clarify the issue, and to promote his own brand, Rick Miller of Dockers stepped in with an ingenious marketing plan. In 1992, he sent an eight-page “Guide To Casual Business Wear” to approximately 25,000 human resource managers to distribute to their employees. This kickstarted the Dockers brand by popularizing the khaki pant and redefining what is acceptable attire in the workplace.
Now, many nations adopt a Casual Friday approach for similar reasons. In 2005, Japan implemented a Cool Biz policy that granted a summer dress code during hot weather months, in exchange for a more moderate temperature in office buildings. This meant offices were saving energy by keeping their temperature at no less than 82.4°F, but workers could breathe a bit easier in business casual tops and sneakers.
Blame the fashion industry, the unbearable heat, or simply an evolving cultural attitude. The likes of Bill Foster’s Aloha Friday and Rick Miller’s “Guide To Casual Business Wear” gave employees permission to dress for comfort on the job—for at least one coveted day of the week.
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