Apple Is Releasing a Coffee Table Book of Its Gadgets


Apple is a company that inspires more extreme devotion than most, but their latest release will really separate the superfans from the run-of-the-mill admirers. It’s an entire coffee table book full of pictures of the company’s technology, as Ars Technica reports. The collection is called Designed by Apple in California.

The hardcover, linen-bound book—all white, naturally—is full of 450 eye-candy photographs tracing 20 years of Apple’s evolving design work. It features old-school favorites like the 1998 iMac to the game-changing original iPhone to the unremarkable 2015 Apple Pencil. The book was created with the idea of exploring Apple’s design philosophy and its history of innovation.

“This archive is intended to be a gentle gathering of many of the products the team has designed over the years," said Jony Ive, the company’s longtime design guru, in a press statement. The book is dedicated to Ive, who's arguably been the most influential leader at the company aside from Steve Jobs. “We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines,” Ive said.

There are two versions of the book, a 10-inch by 13-inch copy, and a 13-inch by 16-inch copy. Sort of like choosing the iPhone 6 or the iPhone 6 Plus. The smaller version comes with a slightly smaller price tag, at $199, while you can expect to shell out $300 for the bigger book. Even the paper is highbrow: the company describes the book being filled with “specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink.” (Ghosting is when an unwanted image appears on a page due to a flaw in the printer system.)

If you are a normal person who probably won’t spend $300 on a book full of gadget pictures, it’ll be on display at Apple stores, where you can browse it for free.

[h/t Ars Technica]

All photos from Designed by Apple in California courtesy Apple