Shopping with a social conscience can be challenging. To help fashion lovers make informed purchases, Fast Company reports that a new personal shopping service called wearwell promises to connect customers with brands that support the causes they care about.

Co-founders Erin Houston and Emily Kenney plan to launch wearwell in May, following the completion of an ongoing Indiegogo campaign. Once the company's official website is up and running, customers can visit it and fill out questionnaires about their personal style, sizing, and which global issues (i.e. human rights, clean water, girls’ education, etc.) are important to them. They can also opt for monthly, seasonal, or onetime deliveries.


Courtesy of wearwell

Wearwell will use this information, along with budget considerations, to send shoppers three curated wardrobe pieces that fit their ethical and sartorial specifications. Each item will come with a card explaining the maker’s commitment to certain social causes. Customers can purchase the products they like, and return the ones they don’t.

Before founding wearwell, Houston and Kenney both worked in international development. They noted that few fashion companies seemed committed to making a global difference, and decided to be the change they wished to see in the industry. “With wearwell, we are trying to create a stronger conscious consumer market,” the founders explain on their website. “Our gamble is that if it were easier to find clothes that were consciously-made and at accessible price points, most people would opt to shop that way. And if more people shopped that way, the industry would begin to compete for their business.”

Wearwell’s Indiegogo campaign has already reached its target amount (doing so in under seven hours!), but it will remain up and running through April. Supporters who contribute $30 or more will score perks including pre-order codes for wearwell's service, ethically made accessories and clothing items, and trips to Cambodia and India.

[h/t Fast Company]