SUPER-BOWL

On January 15, 1967, when the first AFL-NFL World Championship Game took place, it was something bordering on a disaster, with television mishaps, a dispute over the name, and thousands of empty seats.

Think of it as a Babybjörn for your favorite Super Bowl snacks.

With a 3D 'Moonlighting' episode canned, Coca-Cola was sitting on 26 million pairs of glasses. Enter the 1989 Super Bowl—and Elvis Presto.

If you attend a Super Bowl party on Sunday, you’ll probably hear at least one casual football viewer ask, “How do they get that yellow first-down line on the field?”

Here are the stories behind the nicknames of the NFL’s 32 teams—and what they were almost called. All photos via Getty Images.

The inside story of the commercial that changed advertising, even though Apple's Board of Directors didn't want to run it at all.

A look back at the most popular spokesdog of the 1980s, Spuds MacKenzie, who was a hit for Budweiser.

From adventurous mascots to touchdown dance crazes, here’s a quick primer on everything you should know about the “Dirty Birds.”

There has been a lot of backlash with puppets in commercials lately. That wasn't always the case.

Over 100 million people watch the Super Bowl each year ... and some of them don't give a flying pigskin about football. Here are some facts to tide them over until halftime.

The Super Bowl draws in the largest TV viewing audience of the year, so it makes sense that the network that hosts the Big Game takes advantage of the ratings bump by showcasing new or fan-favorite TV shows.

Before the dot-com bubble burst, many companies spent millions to air 30-second commercials during the Super Bowl to gain national exposure. Here are a few of them.