The Origins of 8 High-Tech Names
You know the names, but do you know where those names came from? Here are the stories behind the naming of TiVo, BlackBerry and more — including what they were almost called.
Can you imagine if, instead of "TiVo-ing" the latest episode of Lost, you were "Bongo-ing" it? "Bongo" and "Lasso" are just two of the 800 possible names the marketing folks kicked around before settling on TiVo. The final name was cobbled together from "TV" and the engineering acronym "I/O," which stands for "input/output." Little did they know their noun would become a verb and their oddly-named invention would forever change the way people watch television.
Despite the lack of dignity displayed by people who shout into their Bluetooth headsets wherever they go, the name of the device actually has a rather regal origin. In the 10th Century, Danish King Harald Blatand was able to unite warring factions in Norway, Sweden, and Denmark under one banner. Similarly, the developers of the Bluetooth signal wanted to unite many different forms of technology "“ cars, computers, and mobile phones "“ under one communications network. So when they were coming up with a name, they went with the English translation of the Danish king's last name, "Bluetooth."
Hulu means many things to many people. To some, it's a great online resource for watching their favorite TV shows and movies. But to a native Hawaiian, it means "hair." To someone who speaks Swahili, it means "cease." To an Indonesian, it means "butt." While these translations are accurate, the folks behind naming hulu.com were inspired by a couple of Mandarin Chinese definitions instead "“ "interactive recording" and "a hollowed-out gourd used to hold precious things." Despite this often misunderstood word, the website is rapidly becoming one of the biggest names in streaming video. Well, except in Indonesia...
Would President Obama have fought so hard to keep his "LeapFrog" phone? Because the phone was leaps and bounds over everything else on the market, this was one of the names considered for the BlackBerry. Another possibility was "Strawberry," because the tiny keys resembled seeds. But when someone felt the word "straw" sounded too slow, another berry was suggested. For anyone addicted to their BlackBerry, the origins of the nickname "CrackBerry" should need no explanation. [Update: Other possible names were mentioned in a 2011 article in The New Yorker: EasyMail, MegaMail and ProMail.]
5. Nintendo Wii
Although the off-color jokes almost write themselves, Nintendo had other ideas when they named their latest video game system. First of all, the word is pronounced "we," which emphasizes the social concept that Nintendo envisioned for the console. The name is also universal, without any direct translation into any particular language, reinforcing that all-inclusive idea and avoiding any Hulu-like situations. They even liked the double-i spelling because it looks like two people standing side-by-side. The name was not popular at first, but the concept obviously caught on, because Americans have purchased over 20 million Wiis since its debut in 2006, making it one of the most successful video game systems ever.
7. Asus Computers
Netbook computers are the hottest gadget out there, with around 14 million of the cheap little laptops sold in 2008. One of the big names in netbook production is the Taiwanese computer company, Asus, which gets its name from the winged horse of Greek mythology, Pegasus. But if you took a quick glance at the phone book, "Pegasus" wouldn't have been too high in the directory of computer companies. So, to increase their visibility in alphabetical lists, they dropped the first three letters of their name. It was an unusual strategy, but apparently it worked.