10 Internet Etiquette Tips From the 1990s

Comstock/iStock via Getty Images
Comstock/iStock via Getty Images

In the mid-1990s, the World Wide Web offered its users a new way to communicate. It also paved the way for a whole new era of social faux pas. Internet etiquette, or "netiquette" as it came to be known, dictated that decent manners still had a place in the digital sphere. While many of the early web tips published in books, articles, and memos still apply today, some are best left in the age of dial-up.

1. Keep email signatures short.

Needlessly long email signatures were even more obnoxious in 1995 than they are today. That's because in the early days of the internet, every line of text took up precious processing time that was equivalent to money out of the pocket of the person reading it. "Remember that many people pay for connectivity by the minute, and the longer your message is, the more they pay," Sally Hambridge of Intel Corporation wrote in Request for Comments (RFC): 1855, a netiquette memo published in 1995. For web users compelled to include a signature, she suggested shaving their information down to "no longer than four lines."

2. Don't expect immediate responses.

The internet made it possible to have a long-distance written correspondence with someone in practically real time. But even though emails could be sent in an instant, that didn't stop some people from taking their sweet time to respond. For a story published in the San Francisco Chronicle in 1996, one web user told reporter Ramon G. McLeod, "I had my own mother flame me for not answering her quickly enough ... People really expect an answer—and fast."

For someone used to talking on the phone or in person, the online waiting game could be infuriating. But most netiquette guides stated that a delayed response was no reason to be offended, especially if the two parties were living in different time zones.

3. Turn off the caps lock.

Like using their indoor voices in the real world, polite citizens of the web know to use mixed case in typed communication. But not everyone was quick to catch on to this practice 20 years ago. (According to The New York Times, former president Bill Clinton became an early offender when he sent an email written in all caps to the prime minister of Sweden in 1994.) In his Chronicle article on netiquette, McLeod wrote that live chatting with caps lock on was like "yelling in a restaurant."

4. Lighten the mood with emoticons.

Looking for a way to express playfulness or sarcasm to a web user halfway across the world? Netiquette guides from 1995 recommended using a novel invention called the "emoticon." In The Net: User Guidelines and Netiquette, author Arlene H. Rinaldi wrote, "Without face to face communications your joke may be viewed as criticism. When being humorous, use emoticons to express humor." But Hambridge warned readers to use the sideways smiley face with caution, fearing it might become the "no offense" of the internet age. "Don't assume that the inclusion of a smiley will make the recipient happy with what you say or wipe out an otherwise insulting comment," she wrote.

5. Tag spoilers.

On top of spam and viruses, the internet introduced a whole new type of threat to its users: spoilers. Today's bloggers know to preface spoilers with warnings (for the most part), but before this became common protocol, logging onto a film or TV message board was a risk. Netiquette experts like Chuq Von Rospach helped write spoiler tags into the internet rule book. In his online guide A Primer on How to Work With the Usenet Community, he wrote, "When you post something (like a movie review that discusses a detail of the plot) which might spoil a surprise for other people, please mark your message with a warning so that they can skip the message ... make sure the word 'spoiler' is part of the 'Subject:' line."

6. Don't ask strangers how the internet works.

Using the web in the 1990s meant possibly attracting unwanted attention from newbies begging you to lend your tech expertise. Hambridge did her best to discourage this: "In general, most people who use the internet don't have time to answer general questions about the internet and its workings." Instead of relying on strangers to teach them about the internet, she told readers to refer to one of the many books and manuals written just for that purpose. If web users neglected this important piece of netiquette, they risked getting called out on it. Hambridge wrote, "Asking a Newsgroup where answers are readily available elsewhere generates grumpy 'RTFM' (read the fine manual—although a more vulgar meaning of the word beginning with 'f' is usually implied) messages."

7. Keep flirting to a minimum.

Places to find dates online appeared shortly after the web went public, but that didn't stop people from flirting on unrelated message boards and email chains. Stacy Horn, founder of the web forum Echo, explained to The New York Times in 1995 how some users abused the service's high-priority "yo" tag for this purpose:

"There's a whole etiquette of when to yo, when not to yo. A man new to Echo gets on and yos all the women. That's considered impolite. A frequent thing that men do is, 'Yo, Horn, what are you wearing?' or 'Yo, Horn, do you come here often?' ... I don't know why they think stupid, banal lines are more effective on line than off."

On top of bothering the recipient, inappropriate messages could also come back to haunt the sender if they ever got out. The Chronicle shared this tip: "If you aren't sure about the security of e-mail on either end of such tender correspondence, send a Shakespearean sonnet instead of something more steamy."

8. Don't log in during rush hour.

In 1995, the World Wide Web consisted of around 16 million users—measly by today's standards but enough to clog networks during peak times. To make virtual rush hour more bearable, Hambridge suggested "spreading out the system load on popular sites" by taking a break when everyone seemed to be online at once. By waiting to log on during off hours, web users could enjoy exhilarating download speeds of 56 kilobits per second.

9. Let grammar mistakes slide.

For web browsers who shuddered at the sight of a misplaced comma or the wrong use of "your," Chuq Von Rospach had some sage advice: Get over it. He wrote in his netiquette manual:

"Every few months a plague descends on Usenet called the spelling flame. It starts out when someone posts an article correcting the spelling or grammar in some article. The immediate result seems to be for everyone on the net to turn into a sixth grade English teacher and pick apart each other's postings for a few weeks. This is not productive and tends to cause people who used to be friends to get angry with each other."

10. Avoid flamewars.

The sacred tradition of arguing with a stranger through a computer screen can be traced back to the internet's beginnings. The San Francisco Chronicle spoke with one early web user whose advice for avoiding "flames" boiled down to "don't feed the trolls":

"A couple months back, Gregori recalls, an obnoxious chatter who used the nickname 'Dummy' was barging into chat groups. He was 'just ragging on everyone, calling everyone stupid and just being generally a pain,' Gregori says. 'He was just ignored, which is the worst thing you can do to a flamer like that.'"

Feel free to apply that strategy to your modern web scuffles.

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10) 

- Longzon Silicone Stretch Lids - Set of 14; $13 (save $14)

HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Oscillating Quiet Cooling Fan Tower; $59 (save $31) 

TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

AmazonBasics 8-Sheet Home Office Shredder; $33 (save $7)

Ring Video Doorbell; $70 (save $30) 

Video games

Sony

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

BioShock: The Collection; $20 (save $30)

The Sims 4; $20 (save $20)

God of War for PlayStation 4; $10 (save $10)

Days Gone for PlayStation 4; $20 (save $6)

Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Samsung Galaxy Tab A 8 inches with 32 GB; $100 (save $50)

Apple iPad Mini (64 GB); $379 (save $20)

- Apple iMac 27 inches with 256 GB; $1649 (save $150)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $169 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

Canon EOS M50 Mirrorless Camera with EF-M 15-45mm Lens; $549 (save $100)

DR. J Professional HI-04 Mini Projector; $93 (save $37)

Sign Up Today: Get exclusive deals, product news, reviews, and more with the Mental Floss Smart Shopping newsletter!

The 20 Most Valuable Companies in the World

The Apple store on Fifth Avenue in New York City.
The Apple store on Fifth Avenue in New York City.
Laurenz Heymann, Unsplash

It seems like the most valuable companies should be those whose products and services we use on a near-daily basis. And according to Forbes’s most recent list, they are: The top five highest-valued brands in the world are Apple, Google, Microsoft, Amazon, and Facebook.

The annual study is based on a complex mixture of metrics that cover revenue and earnings, tax rates, price-to-earnings ratios, and capital employed. Since the data is from 2017 to 2019, the list doesn’t reflect how the coronavirus pandemic has affected the companies in question. That said, it does reflect what many have long assumed: that Big Tech is running laps around all the other industries. The top five are all considered technology companies, as are four others in the top 20 (Samsung, Intel, Cisco, and Oracle). Other companies aren’t in the technology category, but they own lucrative offshoots that are. Disney, in seventh place with an estimated value of $61.3 billion, falls under the “leisure” umbrella—but Disney+ itself would likely be marked “technology.” (Netflix is.)

The list isn’t completely devoid of time-tested classics that don’t involve software or hardware. Coca-Cola edged out Disney by about $3 billion to take sixth place; Toyota placed 11th with a brand value of $41.5 billion; and McDonald’s just cracked the top 10 with $46.1 billion. Louis Vuitton, Nike, and Walmart all also made the top 20.

Just because a brand ranked high on this year’s list doesn’t necessarily mean it’s doing well (and vice versa). Facebook, for example, suffered a 21-percent decrease in brand value compared to Forbes’ 2019 list—the largest loss of all 200 companies included in the study. Netflix’s brand value, on the other hand, jumped a staggering 72 percent from 2019 to 2020. With an estimated $26.7 billion value, it still missed the top 20 by six spots.

See Forbes’s top 20 below, and check out the full list here.

  1. Apple // $241.2 billion
  1. Google // $207.5 billion
  1. Microsoft // $162.9 billion
  1. Amazon // $135.4 billion
  1. Facebook // $70.3 billion
  1. Coca-Cola // $64.4 billion
  1. Disney // $61.3 billion
  1. Samsung // $50.4 billion
  1. Louis Vuitton // $47.2 billion
  1. McDonald’s // $46.1 billion
  1. Toyota // $41.5 billion
  1. Intel // $39.5 billion
  1. Nike // $39.1 billion
  1. AT&T // $37.3 billion
  1. Cisco // $36 billion
  1. Oracle // $35.7 billion
  1. Verizon // $32.3 billion
  1. Visa // $31.8 billion
  1. Walmart // $29.5 billion
  1. GE // $29.5 billion

[h/t Forbes]