12 Secrets of Sephora Employees
With more than 2000 stores in 33 countries, Sephora has arguably become the ultimate destination for all things beauty-related. Founded in France in 1970, the cosmetics giant sells a variety of makeup, nail polish, perfume, and skincare products, but it’s not your average beauty store. The shops offer customers an interactive experience, with beauty advice and free samples galore. We got the skinny on what it’s like to work there—from the special vocabulary they use to why they’re always happy to give out samples.
1. THEY HAVE THEIR OWN LINGO.
Sephora employees use a variety of terms to refer to themselves, their wardrobe, and where they work. Employees who interact with customers on the sales floor (a.k.a. the stage) are dubbed cast members, and managers are called directors. Continuing the theatrical theme, Sephora employees refer to their uniforms as costumes and call the back area of the store the backstage. There's also a particular term they use to describe all the free loot they get—gratis.
2. WEARING MAKEUP IS A JOB REQUIREMENT.
Sephora employees sometimes jokingly refer to their costumes’ futuristic style—black dresses with red stripes or black separates with red accents—as Star Trek attire. But besides donning Trek-y garb, Sephora employees must also wear fragrance and a full face of makeup. “We had a minimum amount that we had to wear every day, and we got written up if we didn’t wear it,” writes Garnetstar28, a former color and fragrance expert at Sephora, on Reddit. “In the beginning it was fun, but when I started working the opening shift I really started to hate having to put that much makeup on at 6 in the morning."
While most employees must wear eyeliner, eye shadow, mascara, foundation, blush, and lipstick, some of them can get away with wearing less makeup, depending on their area of specialty and the location of the store. And although they don’t necessarily need to wear products sold at Sephora, management often encourages employees to do so because many customers ask cast members about the products they personally use.
3. THEY MIGHT NEVER HAVE TO BUY THEIR OWN MAKEUP …
Reps from various beauty brands regularly visit Sephora stores to educate employees about their new products and how to use them. In these trainings, which typically occur a few times a week, Sephora workers may receive free products (in full, half, or sample sizes) to try. That can add up quickly, with some employees estimating that they’ve accumulated thousands of dollars worth of products. “I will most likely never have to buy mascara ever again,” writes Kaitierehh, a Sephora Color Lead (the manager of a store’s color cosmetics section), on Reddit.
4. … BUT IF THEY DO, THEY GET HEFTY DISCOUNTS.
If Sephora employees want a specific product that’s missing from their gratis goodies, they can always purchase it from their employer—at a steep discount. Store policies vary, but most employees enjoy a 20 percent discount for in-store and online products. During the winter holidays, this discount increases to 30 percent, and products from Sephora’s own collection are always available for a 40 percent discount. Additionally, Sephora employees who work at stores inside J.C. Penney (Sephora has a partnership with the department store chain) enjoy a 20 to 30 percent discount on J.C. Penney products. Not a bad deal.
5. THEY CAN WORK THEIR WAY UP FROM CASHIER TO SKINCARE PHD.
At Sephora, most new hires—who don’t need to have any makeup application experience—start at the bottom, working as cashiers or stocking the shelves overnight. But opportunities for growth abound. “Once you feel comfortable you can let your managers know you want ‘to go through build’ where you will learn about all the different ‘worlds’ the store has to offer,” a Sephora employee going by littleboots writes on Reddit. “Eventually you will be tested, and if you pass, you will have your very own brush belt.”
Sephora employees go through plenty of training, from the Science of Sephora (a curriculum covering makeup application and customer service) to hands-on learning from brand reps. “Sephora is amazing about education,” says Kim Carpluk, a Senior Artist and Class Facilitator at one of the company's New York City locations. “I’ve grown so much as an artist in just three years with the company,” she tells Mental Floss.
Cast members who complete additional training (beyond Science of Sephora) are eligible to earn a Skincare PhD, a senior title bestowed upon employees who have comprehensive knowledge and serve as personal beauty advisors to customers. Additionally, a select few become part of the Sephora Pro team, traveling the country to demonstrate makeup application techniques and represent the company on the brand’s social media channels.
6. THEY WISH MORE PEOPLE WOULD PRACTICE GOOD HYGIENE.
The various testers around the store let customers dab on concealer, experiment with a new shade of gloss, or test a bold eye shadow. Although Sephora employees work hard to monitor and sanitize the testing stations, they can’t completely control what customers do. “I’ve seen people with cold sores, people with really nasty chapped lips, and people who were visibly sick using lipsticks and glosses on their mouths,” Garnetstar28 says. Besides the gross factor, contaminated makeup brushes, applicators, and wands can harbor bacteria (including E. coli) and spread infections. To minimize the risk, Sephora employees use alcohol-based sanitizers and encourage customers to use disposable applicators.
7. THEY AREN’T PRESSURED TO MAKE COMMISSIONS.
Unlike salespeople at other beauty retailers, Sephora employees don’t work off commission—so they feel free to give customers their unbiased opinions about products. “We just really care. The reason a lot of us work for Sephora is because we don’t have to work off commission,” Carpluk says. “We’re there to support each other and make our clients feel beautiful and happy, and suggest what’s right for them based on their particular concerns.”
To encourage cast members to be positive and friendly (without the motivation of commissions), Sephora offers customers online surveys that allow them to rate their experience at a store. Managers may also reward cast members who meet hourly sales goals (selling more than $100 worth of products in the next hour, for example) with free beauty products. “If we do extra well a manager might randomly let you choose extra gratis,” littleboots reveals.
8. THEY'RE NOT ALL WOMEN.
While many of Sephora’s employees (and customers) are women, you can still find plenty of men in the store. “I have three beautiful amazing super talented drag queens on my artistry team," Kaitierehh says. “At one of my previous stores, I even had two straight boys on my cast.” At Carpluk’s store in New York City, the employee ratio is almost 50/50 males to females. “We have a lot of men that work with us,” she says. “We even have a lot of male clients come in. I recently did a small makeover for an actor—I walked him through how to use foundation and concealer.”
9. THEY’RE HAPPY TO GIVE YOU FREE SAMPLES …
Sephora is generous when it comes to free samples, and employees fully embrace the store’s bighearted policy. “I love to give out samples,” Carpluk says. “We’re there to help and to give out as many [samples] as possible. If you’re having trouble choosing between two foundations, we want you to take them home and try it out.” Typically, employees stick to giving three samples to each customer, but some are happy to give even more. “Anything we can squeeze into a container is the easiest—think foundation, primer, skin care,” littleboots says. “We can make a sad attempt to scrape out lip gloss or cut off a piece of lipstick too, it’s just not as effective.”
10. … BUT THE STORE’S GENEROUS RETURN POLICY CAN IRRITATE THEM.
Sephora’s return policy lets customers return anything (even "gently used" products) up to 60 days after buying it for a full refund, and customers who return items without a receipt get full store credit. While customers love the flexibility of trying products and returning them, some Sephora employees get frustrated when customers abuse the return policy. “I’ve seen entire articles written about how to take advantage of Sephora’s generous return policy by returning half used products and shades when the trends change and you get tired of them,” writes Ivy Boyd, who worked her way up at Sephora from a Product Consultant to Senior Education Consultant. “It infuriates me, to be honest, and is a very entitled attitude. When items are returned used, they are damaged out. They are destroyed. They go to complete waste.”
11. THEY MIGHT NOT WEAR MAKEUP WHEN THEY’RE OFF THE CLOCK.
Sephora employees are passionate about makeup, but many of them choose to go barefaced on their days off. Besides saving time by skipping makeup, they can give their skin and pores much needed time to “breathe” without being smothered in products. Not all employees forego makeup on their days off, though. “Every single day of my entire existence I wear makeup,” Carpluk admits.
12. THEY LOVE MAKING PEOPLE FEEL CONFIDENT.
Besides scoring free products and getting paid to work with makeup, Sephora employees love making people feel confident and beautiful. Whether they help a customer with acne find a good concealer or boost the self-confidence of someone with the right mascara, Sephora employees know the importance of self-image and the power of makeup to transform. “That’s actually why I feel happy going to work ever day,” Carpluk says. “A lot of women haven’t heard how beautiful their skin is, or how sparkly their eyes are, or that their lips are their best feature. I try to compliment my clients as much as possible throughout the service to let them know how gorgeous they are.”