Theater chain AMC is teaming with the Give a Child the Universe initiative to help underprivileged kids see A Wrinkle in Time for free through ticket donations. The initiative was started by Color of Change, a nonprofit advocacy group that designs “campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward.”
"Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of black people and people of color are prominent on the screen,” the initiative’s executive director, Rashad Robinson, said in a statement:
Director Ava DuVernay’s A Wrinkle in Time is the perfect subject for the group because, as Robinson puts it, “By casting a black teenage actress, Storm Reid, as the heroine at the center of this story, the filmmakers and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to save the world.”
The movie touts a diverse cast that includes Mindy Kaling, Oprah Winfrey, Reese Witherspoon, Zach Galifianakis, and Chris Pine. The most important member of the cast, though, is 14-year-old Storm Reid, who plays the main character Meg Murry, a young girl who tries to save her father (Pine) who is trapped in another dimension. The movie is based on the acclaimed 1962 fantasy novel by author Madeleine L'Engle.
If you’d like to donate a ticket (or more), you can just head over to the Give a Child the Universe website and pledge an amount. AMC will provide one ticket to children and teens nationwide for every $10 given to the cause.
And if you’re interested in seeing the movie yourself, A Wrinkle in Time opens on March 9, 2018.
[h/t E! Online]