The Hereditary Heart Rate Challenge Graphs the Movie's Terror


So many horror movies have been described as “pulse-pounding” over the years that the words have virtually lost all meaning. But A24, the company behind the upcoming horror flick Hereditary, is looking to back up its claims by actually testing the heart rates of audience members during the film.

During select screenings of Hereditary, the company had viewers record their pulse rates and share the results with the company by wearing an Apple Watch while in their seats. A graph showing some of the challenge's results from recent screenings revealed spikes as high as 130, 140, 157, and 164 BPM during key points in the movie, which is a mammoth leap from the 60 to 100 BPM that would be considered normal for an adult. A promotional video for the challenge found on Mashable even shows one audience member’s resting pulse rate going from 63 BPM all the way to 130 during one of the film’s scarier moments.

It's another interesting cog in Hereditary's marketing machine that already includes its own Etsy shop revolving around the movie's creepy child main character, Charlie. For horror buffs, the challenge can be seen as a modern version of the types of gimmicks director William Castle helped introduce to the genre decades ago, including a "Fright Insurance" policy that would pay $1000 to your loved ones if you died of fright during his films.

Hereditary is being hailed as one of the more genuinely frightening horror movies in recent memory, so even if A24’s heart rate challenge is just another marketing stunt, the end result should be enough to satisfy fans of the genre. While certain screenings had prizes for the first 10 people in line who participated in the challenge, anyone can monitor their pulse rates if you have an Apple Watch with the Health app installed when the movie opens on June 8.

The ChopBox Smart Cutting Board Has a Food Scale, Timer, and Knife Sharper Built Right Into It


When it comes to furnishing your kitchen with all of the appliances necessary to cook night in and night out, you’ll probably find yourself running out of counter space in a hurry. The ChopBox, which is available on Indiegogo and dubs itself “The World’s First Smart Cutting Board,” looks to fix that by cramming a bunch of kitchen necessities right into one cutting board.

In addition to giving you a knife-resistant bamboo surface to slice and dice on, the ChopBox features a built-in digital scale that weighs up to 6.6 pounds of food, a nine-hour kitchen timer, and two knife sharpeners. It also sports a groove on its surface to catch any liquid runoff that may be produced by the food and has a second pull-out cutting board that doubles as a serving tray.

There’s a 254nm UVC light featured on the board, which the company says “is guaranteed to kill 99.99% of germs and bacteria" after a minute of exposure. If you’re more of a traditionalist when it comes to cleanliness, the ChopBox is completely waterproof (but not dishwasher-safe) so you can wash and scrub to your heart’s content without worry. 

According to the company, a single one-hour charge will give you 30 days of battery life, and can be recharged through a Micro USB port.

The ChopBox reached its $10,000 crowdfunding goal just 10 minutes after launching its campaign, but you can still contribute at different tiers. Once it’s officially released, the ChopBox will retail for $200, but you can get one for $100 if you pledge now. You can purchase the ChopBox on Indiegogo here.

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Which Friends Character Would Earn the Most Money in the Real World?

Warner Bros. Television/Hulton Archive/Getty Images
Warner Bros. Television/Hulton Archive/Getty Images

Although Friends went off the air in 2004, the iconic sitcom continues to attract new fans who've discovered the show via re-runs and streaming networks like HBO Max.

To play into this devoted fan base, the professional resume writers at StandOut-CV conducted a fun experiment: They asked more than 3000 fans to predict where Joey, Ross, Rachel, Chandler, Phoebe, and Monica would be today, career-wise. They also took the time to figure out how much each character would earn in their respective fields in the real world. Could we be more curious?

Bringing in the highest salary is Joey, whose acting exploits are projected to earn him approximately $61,022 a year. Next comes Dr. Ross, whose career as a paleontologist brings in an estimated $59,023. After that comes fashion designer Rachel, earning $54,563 a year, followed by Chandler's writer/editor salary of $47,039 annually. Phoebe comes next, with her musical career bringing in an annual salary of $43,604 (although the site doesn't mention how her massage therapy business might factor into her life today). Surprisingly, Monica would bring in the least amount of money; she'd earn an average of $43,165 per year as a head chef.

As far as where fans think the Friends gang would be today, the answers are pretty great: They believe Joey would have expanded his acting career to include his own reality series called Keeping Up With Joey Tribbiani. Monica, meanwhile, would have taken the next step in her culinary career by opening up her own restaurant, and her husband Chandler would have continued his passion for writing at a comics magazine. The last season of Friends follows Rachel as she works as an executive for Ralph Lauren, and fans theorize that she would have used her breadth of experience to start her own fashion brand. It's believed Phoebe would have continued her music career, perhaps even becoming a music teacher, while Ross would have spent time writing dinosaur-themed children's books.

Hopefully, the upcoming Friends reunion special will give fans a final answer on what the characters would be up to today.