If there's one thing that Domino's cares about, it's the integrity of their pizza. No longer will they overlook the casualties of delivery—all those sad, squished pies and those toppings tossed to and fro along a bumpy backroad. The pizza chain is getting to the root of the problem and cracking down on potholes.
As Jalopnik reports, Domino's "Paving For Pizza" program has already hired road crews to patch up potholes in a number of U.S. cities, including 40 holes in Milford, Delaware, and 150 holes in Athens, Georgia. They've also hit California and Texas, and they're not exactly subtle about it, either. In place of a crater, Domino's leaves behind a patch of asphalt containing the brand's logo and the words "Oh yes we did."
The Paving For Pizza website features a "pothole impact meter" with footage showing the degree of "irreversible damage" that different road conditions—from mild to "catastrophic"—can do to a hapless pizza pie. Viewers be warned: This may be painful to watch.
Regardless of whether you're a Domino's devotee or more of a Pizza Hut fan, everyone wins when the roads are smoother. You can nominate your town to be the next stop on the national Paving For Pizza tour by clicking this link.