Are Millennials Really Killing Mayo? An Investigation

iStock
iStock

If the headlines are to be believed, then Millennials have killed chain restaurants, beer, bars of soap, cereal, diamonds, marriage, marmalade—and now mayonnaise.

Philadelphia Magazine ran a story earlier this week under the headline "How Millennials Killed Mayonnaise," and judging by the reactions, people have some pretty strong opinions about their preferred condiments, and whether or not said condiments are "literally dead," as a Millennial might say.

As evidence of the eggy mixture's untimely demise, the article's author, Sandy Hingston, cited BuzzFeed headlines outlining why mayonnaise is the "devil's condiment" and pointed to her personal experience of having to bring home potato salad and deviled eggs that went untouched at a family cookout.

Hingston went on to write that 20-somethings "would sooner get their news from an actual paper newspaper than ingest mayonnaise."

But does the data support this claim? Business Insider did some digging and discovered that mayonnaise sales are, in fact, down. In the U.S., sales fell 6.7 percent between 2012 and 2018, according to Euromonitor. To sell their products, Hellmann's and Kraft have been forced to lower mayonnaise prices, which fell 0.6 percent from the beginning of 2017 to 2018. And, Millennials tend to get blamed when sales numbers tank in particular industries because, as of 2018, they are the largest generation alive and also account for the most spending power.

According to Hingston, Millennials' distaste for mayo could be because it jiggles, it looks like a gross bodily fluid, and it seems like "a boring white food," as opposed to something more exotic, like aioli (mayonnaise with garlic). Also worth noting, though, is the rising popularity of healthy, vegan diets, as well as the availability of egg-free "mayonnaise" products.

So, while Millennials may have "deeply wounded mayonnaise," according to Business Insider, it probably won't disappear from store shelves anytime soon. Instead, companies are getting creative and releasing new mayonnaise products, like Heinz's new Mayochup (mayonnaise and ketchup) and Real Mayonnaise, made from cage-free eggs, lemon juice, oil, and vinegar. Many supermarkets also sell garlic, herb, hot and spicy, and lime variations.

As to whether Millennials will continue on their killing spree, Jason Dorsey, who researches Millennials at the Center for Generational Kinetics, tells the BBC, "The real issue is not that Millennials are not killing industries or businesses, but businesses aren't adapting." Jeff Fromm, the president of consulting firm FutureCast, agrees: "Millennials are the canary in the coal mine regarding trends. Innovation is going to be required."

[h/t Business Insider]

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

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Each State’s Favorite Doughnut, Mapped

Life is like a box of doughnuts.
Life is like a box of doughnuts.
cottonbro, Pexels

Earlier this month, Dunkin’ unveiled the Spicy Ghost Pepper Donut, a picante pastry that piqued the interest of culinary daredevils across the nation. But for every brave soul eager to try it out, there were plenty of other Dunkin’ customers whose eyes never strayed from the basket of sweet, reliable glazed doughnuts.

It’s hard to overstate the popularity of the glazed doughnut. Data crunchers at The Waycroft, a luxury apartment complex in Arlington, Virginia, analyzed Google Trends searches from the last 12 months and found that it’s the apparent doughnut of choice in a staggering 15 states. But while folks clearly appreciate a time-tested treat, they’re also willing to make room in their hearts and stomachs for newer innovations; as Time Out reports, the second most popular kind of doughnut isn’t exactly a doughnut—it’s a cronut.

You can't go wrong with glazed.The Waycroft

The croissant-doughnut hybrid was invented by Parisian pastry chef Dominique Ansel just seven years ago, and it rapidly rose from humble beginnings at his New York City bakery to international acclaim. Since the cronut is, according to Ansel’s website, “rolled in sugar, filled with cream, and topped with glaze,” you could consider it a descendant of the sugar doughnut, the Bavarian cream doughnut, the glazed doughnut, or all three. Though the cronut’s birthplace, New York, did claim it as the state favorite, it’s definitely not a regional phenomenon—it topped the list in six other states, including both Dakotas, Montana, Vermont, Alaska, and Hawaii.

Other doughnut varieties, on the other hand, may be tied to certain regions. The only two states to choose blueberry doughnuts were Midwestern neighbors Indiana and Ohio; and two of the three states that favor apple fritters are in the Pacific Northwest (Washington and Oregon).

Do your own doughnut proclivities match the trends in your state? Scroll down to find out.

This map would make for quite an eclectic box of assorted doughnuts.The Waycroft

[h/t Time Out]