'Brand New Roman' is a Fun Mashup of All the Corporate Logos You Know and Love

Hello Velocity
Hello Velocity

Brand New Roman is not your average typeface. You'll probably never find it in the drop-down menu of Microsoft Word or see it on a sign, but it's instantly recognizable. That's because each letter is based off a famous company's logo, as Digital Arts reports.

Designed by the creative agency Hello Velocity, the typeface uses a relevant logo to form letters. The a looks like the Amazon logo. The d is formed by that iconic Disney swoop. The e is the Internet Explorer logo. The w is WordPress. The k is Kellogg's. In total, Hello Velocity used 76 different corporate logos to create the typeface, so some letters are represented with multiple logos—like the s, which is represented by the Skype logo in most cases, but occasionally appears as the Suzuki logo.

The words 'Brand New Roman' spelled out using the typeface
Hello Velocity

As the cheeky website for the project explains, "Brand New Roman is the most corporate Corporate Font ever created! Now all your content can be sponsored content, and sponsored by everybody!" It's Nice That rightfully likens the result to the eye-boggling Wingdings, though this one is admittedly a lot more readable.

Street advertisements using Brand New Roman
Hello Velocity

Digital Arts points out that there's a fair chance that there might be some copyright infringement going on, so you'd better enjoy it while you can. You can download it to use on your own projects or check out the Firefox and Chrome plugins, which will turn every website you visit into a showcase for Brand New Roman.

[h/t Digital Arts]

7 Historic European Castles Virtually Rebuilt Before Your Very Eyes

A reconstruction of Spiš Castle in eastern Slovakia.
A reconstruction of Spiš Castle in eastern Slovakia.
Budget Direct

While some centuries-old castles are still standing tall, others haven’t withstood the ravages of time, war, or natural disaster quite as well. To give you an idea of what once was, Australia-based insurance company Budget Direct has digitally reconstructed seven of them for its blog, Simply Savvy.

Watch below as ruins across Europe transform back into the formidable forts and turreted castles they used to be, courtesy of a little modern-day magic we call GIF technology.

1. Samobor Castle // Samobor, Croatia

samobor castle
Samobor Castle in Samobor, Croatia
Budget Direct

The only remaining piece of the 13th-century castle built by Bohemia’s King Ottokar II is the base of the guard tower—the rest of the ruins are from an expansion that happened about 300 years later. It’s just a 10-minute walk from the Croatian city of Samobor, which bought the property in 1902.

2. Château Gaillard // Les Andelys, France

Château Gaillard in Les Andelys, France
Château Gaillard in Les Andelys, France
Budget Direct

King Richard I of England built Château Gaillard in just two years during the late 12th century as a fortress to protect the Duchy of Normandy, which belonged to England at the time, from French invasion. It didn’t last very long—France’s King Philip II captured it six years later.

3. Dunnottar Castle // Stonehaven, Scotland

Dunnottar Castle in Stonehaven, Scotland
Dunnottar Castle in Stonehaven, Scotland
Budget Direct

Dunnottar Castle overlooks the North Sea and is perhaps best known as the fortress that William Wallace (portrayed by Mel Gibson in 1995’s Braveheart) and Scottish forces won back from English occupation in 1297. Later, it became the place where the Scottish monarchy stored their crown jewels, which were smuggled to safety when Oliver Cromwell invaded during the 17th century.

4. Menlo Castle // Galway City, Ireland

Menlo Castle in Galway City, Ireland
Menlo Castle in Galway City, Ireland
Budget Direct

This ivy-covered Irish castle was built during the 16th century and all but destroyed in a fire in 1910. For those few centuries, it was home to the Blake family, English nobles who owned property all over the region.

5. Olsztyn Castle // Olsztyn, Poland

Olsztyn Castle in Olsztyn, Poland
Olsztyn Castle in Olsztyn, Poland
Budget Direct

The earliest known mention of Olsztyn Castle was in 1306, so we know it was constructed some time before then and expanded later that century by King Casimir III of Poland. It was severely damaged during wars with Sweden in the 17th and 18th centuries, but its highest tower—once a prison—still stands.

6. Spiš Castle // Spišské Podhradie, Slovakia

Spiš Castle in Spišské Podhradie, Slovakia
Spiš Castle in Spišské Podhradie, Slovakia
Budget Direct

Slovakia’s massive Spiš Castle was built in the 12th century to mark the boundary of the Hungarian kingdom and fell to ruin after a fire in 1780. However, 20th-century restoration efforts helped fortify the remaining rooms, and it was even used as a filming location for parts of 1996’s DragonHeart.

7. Poenari Castle // Valachia, Romania

Poenari Castle in Valachia, Romania
Poenari Castle in Valachia, Romania
Budget Direct

This 13th-century Romanian castle boasts one previous resident of some celebrity: Vlad the Impaler, or Vlad Dracula, who may have been an early influence for Bram Stoker’s vampire, Dracula. It also boasts a staggering 1480 stone steps, which you can still climb today.

[h/t Simply Savvy]

The Smart Reason IKEA Mugs Come With a Chip on the Bottom

This IKEA mug has a low-key design element that might make your day a little easier.
This IKEA mug has a low-key design element that might make your day a little easier.
IKEA

IKEA might be best known for its array of ready-to-assemble furniture like beds, bookshelves, and desks, as well as the wafting scent of Swedish meatballs. But the popular household goods franchise also sells a steady number of coffee mugs. Most are unremarkable, including the spectacularly named VARDAGEN, and therefore never go out of style. But the VARDAGEN does have one odd feature. The 3.25-inch off-white stoneware mug comes with a chip on the bottom. Why?

According to Reader’s Digest, the chip has an official IKEA term: It’s called a drainage gate, and it has a very specific purpose.

The drainage gate was implemented so water wouldn’t collect on the bottom of the mug in a dishwasher. Since mugs are loaded upside-down, water has a tendency to pool on the bottom, which could conceivably result in a slightly splashy mess when unloading.

Because the “chip” is so smooth and uniform, it’s unlikely too many people mistake it for a damaged product. You can also find the drainage gate in the VARDAGEN teacup and saucer set.

[h/t Reader’s Digest]

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