Think your bundle of joy is the cutest baby on Earth? If Gerber agrees, you could win $50,000—college fund?—plus bragging rights for having spawned the brand's new "spokesbaby." For the ninth year in a row, Gerber is hosting a photo search contest on social media to find the newest Gerber baby, the Democrat and Chronicle reports.

Last year, Lucas Warren of Georgia made history by becoming the first Gerber baby with Down syndrome. In addition to receiving a cash prize, the winner gets to appear in Gerber brand advertisements and social media posts for a year. "Every year, for our annual photo search, we choose the baby who exemplifies Gerber's long-standing heritage of recognizing that every baby is a Gerber baby," Gerber president and CEO Bill Partyka said in a statement.

Citizens of the U.S. and Puerto Rico who are 4 years old (48 months) or younger on the date of entry are eligible for consideration. To enter, just snap a photo of your pride and joy and upload it to Instagram with "#GerberPhotoSearch2018" written in the caption. If your account is private, be sure to change the settings to public so that judges can see your entry. Photo submissions will be judged on visual appeal, expressiveness of the child, and "consistency with Gerber's heritage and its Anything For Baby mission."

The last day to submit photos is October 20, and the winner will be announced on Gerber's Instagram page. For more details, check out the contest's official rules.

[h/t Democrat and Chronicle]