This 'Time-Traveling Illusion' Is Designed to Trick Your Brain

A team of researchers from the California Institute of Technology (Caltech) have designed an illusion that might trick your brain into seeing things that aren’t there, the New Atlas reports.

Dubbed the Illusory Rabbit, it provides instructions that are simple enough to follow. Start playing the YouTube video below and look at the cross in the middle of the screen while also watching for flashes that appear at the bottom of the screen. Most importantly, you’ll want to add up the number of flashes you see throughout the video. (And make sure your volume is up.)

We don’t want to spoil the fun, so before we explain the science of how it works, check out the video and try it for yourself.

Did you see three flashes paired with three beeps? You’re not alone. This is due to a phenomenon called postdiction, which is a little like the opposite of prediction. According to a paper outlining these findings in the journal PLOS ONE, postdiction occurs when the brain processes information retroactively [PDF]. This occurs in such a way that our perception of earlier events is altered by stimuli that come later. In this case, you might think you missed the flash paired with the second of the three beeps, so your mind goes back and tries to make sense of the missing information. That's why you may see an “illusory flash” in the middle of the screen, sandwiched between the two real flashes.

For this reason, the researchers call the mind trick a “time-traveling illusion across multiple senses” (in this case, vision and hearing). It’s successful because the beeps and flashes occur so rapidly—in less than one-fifth of a second. The senses essentially get confused, and the brain tries to fill in the gaps retroactively.

"Illusions are a really interesting window into the brain," the paper’s first author, Noelle Stiles, said in a statement. "By investigating illusions, we can study the brain's decision-making process.” Researchers wanted to find out how the brain “determines reality” when a couple of your senses (in this case, sight and hearing) are bombarded with noisy and conflicting information. When the brain isn’t sure of what’s going on, it essentially makes up information.

“The brain uses assumptions about the environment to solve this problem,” Stiles said. “When these assumptions happen to be wrong, illusions can occur as the brain tries to make the best sense of a confusing situation. We can use these illusions to unveil the underlying inferences that the brain makes."

[h/t New Atlas]

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

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The Northern Lights Storms Are Getting Names—and You Can Offer Up Your Suggestions

A nameless northern lights show in Ylläs, Finland.
A nameless northern lights show in Ylläs, Finland.
Heikki Holstila, Flickr // CC BY-ND 2.0

While all northern lights are spectacular, they’re not all spectacular in the same way. Aurora borealis, or “northern dawn,” occurs when electrons in the magnetic field surrounding Earth transfer energy to oxygen and nitrogen molecules in the atmosphere. The molecules then emit the excess energy as light particles, which create scintillating displays whose colors and shapes depend on many known and unknown factors [PDF]—type of molecule, amount of energy transferred, location in the magnetosphere, etc.

Though the “storms” are extremely distinct from each other, they haven’t been named in the past the way hurricanes and other storms are christened. That’s now changing, courtesy of a tourism organization called Visit Arctic Europe. As Travel + Leisure reports, the organization will now christen the strongest storms with Nordic names to make it easier to keep track of them.

“There are so many northern lights visible in Arctic Europe from autumn to early spring that we started giving them names the same way other storms are named. This way, they get their own identities and it’s easier to communicate about them,” Visit Arctic Europe’s program director Rauno Posio explained in a statement.

Scientists will be able to reference the names in their studies, much like they do with hurricanes. And if you’re a tourist hoping to check out other people’s footage of the specific sky show you just witnessed, searching by name on social media will likely turn up better results than a broad “#auroraborealis.”

Visit Arctic Europe has already given names to recent northern lights storms, including Freya, after the Norse goddess of love, beauty, and fertility, and Sampo, after “the miracle machine and magic mill in the Finnish national epic poem, ‘Kalevala.’” A few other monikers pay tribute to some of the organization’s resident “aurora hunters.”

But you don’t have to be a goddess or an aurora hunter in order to get in on the action. Anybody can submit a name (along with an optional explanation for your suggestion) through the “Naming Auroras” page here. It’s probably safe to assume that submissions related to Nordic history or culture have a better chance of being chosen, but there’s technically nothing to stop you from asking Visit Arctic Europe to name a northern lights show after your dog.

[h/t Travel + Leisure]